Paid Media Strategist

OVERVIEW We are seeking a strategic, detail-oriented Paid Media Specialist to serve as the primary liaison between our internal Marketing/Creative team and our external Digital Marketing and Incrementality agencies. This role ensures paid media strategy, execution, performance reporting, and optimization align with business objectives, brand standards, and revenue goals. The ideal candidate understands paid media platforms, performance metrics, incrementality testing, and campaign strategy, and can translate business priorities into actionable direction for agency partners while holding them accountable to results.

EXPERIENCE/IDEAL CANIDATE

3–6+ years of experience in paid media, performance marketing, or digital advertising

Experience working directly with or within a digital marketing/ad buying agency

Strong understanding of paid media platforms, including but not limited to: Google Ads (Search, PMax, YouTube), Meta (Facebook & Instagram), LinkedIn, TikTok, TikTok Shop, Amazon, Out of Home (OOH)

Basic understanding of incrementality testing as it pertains to channel spend and efficiencies with KPIs

Proficiency in analytics tools such as Google Analytics, Meta, and other data visualization platforms

Strong analytical and reporting skills

Ability to manage multiple projects and stakeholders

Excellent communication and presentation skills

Experience working within apparel verticals

THIS HIRE IS EXPECTED TO Agency Management & Liaison

Serve as the main point of contact between internal Marketing/Creative team and the agencies

Translate company goals, promotions, and brand priorities into clear campaign briefs

Review and approve media plans, targeting strategies, budgets, and creative recommendations

Ensure agency deliverables are accurate, timely, and aligned with KPIs

Facilitate regular performance meetings and strategic planning sessions with internal and external teams

Paid Media Strategy & Oversight

Collaborate on strategy across platforms including:

Google Ads (Search, PMax, YouTube)

Meta (Facebook & Instagram)

LinkedIn

TikTok

TikTok Shop

Amazon

Out of Home (OOH)

And others...

Evaluate audience targeting based off of the company's three persona pillars, bidding strategies, and campaign structures

Ensure tracking, attribution, and conversion goals are properly implemented

Identify new channel opportunities and test initiatives

Performance Monitoring & Optimization

Collaborate with Incrementality agency on testing outcomes to implement with Digital Marketing agency

Analyze performance data and translate insights into actionable recommendations

Monitor KPIs such as ROAS, CPA, CAC, CTR, MER, conversion rate, and revenue contribution

Ensure budget pacing and allocation align with performance goals

Validate reporting accuracy and ensure transparency from agency partners

Cross-Functional Collaboration

Partner with Marketing/Creative, Brand Partnerships, Sales, and E-commerce teams to align messaging and offers

Provide paid media insights to inform broader marketing strategy to stakeholders and internal teams

Support campaign launches, seasonal promotions, and product releases

Reporting & Communication

Prepare executive-level performance summaries to present to CEOs and Marketing Director

Present insights, trends, and recommendations to leadership while owning the feedback and implementing leadership asks

Communicate performance results in clear, business-focused language

#J-18808-Ljbffr