Sr. Manager Offline Media
HomeServe, Norwalk, CT, United States
Position Overview
The Senior Manager, Upper Funnel & Offline Media leads the strategy, agency oversight, and performance evaluation of reach-based acquisition channels, including DRTV, audio, podcasting, radio, DOOH, and upper-funnel programmatic under the supervision of the Senior Director of Digital Marketing. This role ensures disciplined execution, strong agency leadership, and clear alignment with broader acquisition objectives, with accountability for incremental demand creation.
In addition to media planning and oversight, this role owns creative and landing page alignment across offline channels, ensuring messaging, offers, and user experience are optimized and consistently tested to improve performance. The Senior Manager supports production coordination, manages cross-channel utilization of offline creative assets in digital platforms, and partners with Analytics to lead lift measurement and incrementality analysis, translating cross-channel impact into actionable insights for optimization and future investment decisions.
Responsibilities
Develop annual and quarterly media strategies for DRTV, audio, and other offline reach channels
Define channel role within the broader acquisition funnel
Partner with the Senior Director to align investment with overall growth objectives
Ensure media mix balances reach, frequency, and efficiency
Lead planning and execution with media agencies
Review and approve media plans, creative rotations, and flighting strategies
Provide clear direction to agency partners and hold them accountable to performance standards
Ensure campaigns launch on time and in alignment with objectives
Performance & Incrementality
Own channel-level performance analysis in partnership with Analytics
Evaluate incrementality, lift studies, assisted conversion impact, and brand search trends
Translate findings into clear insights and recommendations
Identify optimization opportunities within channel constraints
Creative & Messaging Coordination
Partner with Brand and Creative teams to ensure messaging alignment
Provide performance-informed feedback on creative effectiveness
Help assist production coordination for DRTV shoots and audio creative development
Partner with Paid Social and Performance Media teams to ensure funnel alignment
Share insights that inform downstream optimization
Support omnichannel testing initiatives as needed
Job Requirements
Bachelor's degree or equivalent experience
Minimum of 5-7 years of experience in digital marketing, digital acquisition, audience development
Strong analytical, verbal and written communication and interpersonal skills
Well organized, detail oriented with ability to work under pressure and meet deadlines while managing multiple concurrent tasks
Competency in MS Windows, MS Word, and MS Outlook
Strong work ethic and willingness to take ownership
Ability to work independently
Ad-hoc responsibilities as assigned
Salary Range (Norwalk, CT):
$114,484.18 to $152,645.58
Annual Bonus Potential:
10%
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to seniority, merit, geographic location where the work is performed, education, experience, travel requirements for the job, and/or other business and organizational needs.
Minimum Physical Requirements The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.
This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
HomeServe USA is an equal opportunity employer.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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In addition to media planning and oversight, this role owns creative and landing page alignment across offline channels, ensuring messaging, offers, and user experience are optimized and consistently tested to improve performance. The Senior Manager supports production coordination, manages cross-channel utilization of offline creative assets in digital platforms, and partners with Analytics to lead lift measurement and incrementality analysis, translating cross-channel impact into actionable insights for optimization and future investment decisions.
Responsibilities
Develop annual and quarterly media strategies for DRTV, audio, and other offline reach channels
Define channel role within the broader acquisition funnel
Partner with the Senior Director to align investment with overall growth objectives
Ensure media mix balances reach, frequency, and efficiency
Lead planning and execution with media agencies
Review and approve media plans, creative rotations, and flighting strategies
Provide clear direction to agency partners and hold them accountable to performance standards
Ensure campaigns launch on time and in alignment with objectives
Performance & Incrementality
Own channel-level performance analysis in partnership with Analytics
Evaluate incrementality, lift studies, assisted conversion impact, and brand search trends
Translate findings into clear insights and recommendations
Identify optimization opportunities within channel constraints
Creative & Messaging Coordination
Partner with Brand and Creative teams to ensure messaging alignment
Provide performance-informed feedback on creative effectiveness
Help assist production coordination for DRTV shoots and audio creative development
Partner with Paid Social and Performance Media teams to ensure funnel alignment
Share insights that inform downstream optimization
Support omnichannel testing initiatives as needed
Job Requirements
Bachelor's degree or equivalent experience
Minimum of 5-7 years of experience in digital marketing, digital acquisition, audience development
Strong analytical, verbal and written communication and interpersonal skills
Well organized, detail oriented with ability to work under pressure and meet deadlines while managing multiple concurrent tasks
Competency in MS Windows, MS Word, and MS Outlook
Strong work ethic and willingness to take ownership
Ability to work independently
Ad-hoc responsibilities as assigned
Salary Range (Norwalk, CT):
$114,484.18 to $152,645.58
Annual Bonus Potential:
10%
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to seniority, merit, geographic location where the work is performed, education, experience, travel requirements for the job, and/or other business and organizational needs.
Minimum Physical Requirements The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.
This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
HomeServe USA is an equal opportunity employer.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr