Digital Marketing and Growth Director Job at Nashville Public Radio in Los Angel

Title: Digital Marketing and Growth Director Reports to: Executive Director Location: Chicago or Los Angeles Metro Areas (Hybrid). Remote work from home or co-working with weekly in-person events and meetings. Occasional (approx. 4-6x/year) national travel. Posted: March 5, 2026 Salary Range: $70,000 - $90,000 IMPORTANT: How to Apply - No Exceptions You must apply following these specific directions. Please read them carefully. Candidates who only apply on LinkedIn will not be considered. Please send the following in PDF format to careers@picklesgroup.org, with a subject line that reads (exactly as written): Digital Marketing & Growth Director – Application. We request your resume and a cover letter answering the following questions (in no more than one page, 11 point font): 1 - What excites you about this role and Pickles Group’s mission? If you have a personal connection to the work that you’re comfortable sharing, we’d love to hear more. 2 - Tell us about a specific digital marketing campaign you personally built and executed that drove measurable growth that you’re especially proud of. What was the goal, what did you do, and what were the results? 3 - This role requires you to be the entire marketing department. Describe a time you independently owned a function or project end-to-end without a team or agency support. How did you prioritize, and what did you learn, and how would that inform the way you approach this role? Who We Are Pickles Group is a rapidly growing national 501(c)(3) nonprofit that provides free peer-to-peer support and resources to kids and teens who are impacted by a parent or caregiver’s cancer. We’ve doubled our impact every year since we launched, supporting 4,916 families and distributing 66,250 Family Cancer Support Kits across all 50 states and 13 countries to date. Our team is caring, collaborative, and focused on making a big impact. We support each other and believe that the culture we’re building within our organization is as important as the work we do. We believe that every family navigating a parent or caregiver’s cancer deserves access to support and resources that help them heal and thrive.You can learn more about what that commitment means here. In 2026, we are deepening our national reach with a goal of enrolling 1,500 children in our programs and significantly increasing Family Cancer Support Kit distribution, approximately double our enrollment and reach from 2025. We’re hiring our first-ever Director of Digital Marketing & Growth to drive our impact and reach for families. Role Overview At Pickles Group, ‘Director’ reflects ownership of a function in a young, growing organization. This role is both strategic and deeply executional. You will personally design, build, launch, analyze, and optimize our digital marketing engine. This role prioritizes enrollment growth through performance marketing and conversion optimization. Brand storytelling and fundraising communications support that primary objective. This is an individual contributor role with no direct reports. You will execute campaigns yourself across social media, paid acquisition, website optimization, email marketing, and analytics. You will be directly accountable for measurable enrollment growth. This role manages a dedicated paid acquisition budget (approximately $50,000 annually) to support enrollment and support kit growth, with autonomy to test, optimize, and allocate spend based on performance and outcomes. Primary Outcomes Drive enrollment of 1,500 children into Pickles Group programs Double Family Cancer Support Kit requests (from approximately 30,000 annually to 60,000) Increase qualified website traffic by 50% Increase conversion rate from site visit to Support Kit request by 15% Launch and optimize the Google Nonprofit Ad Grant Build and maintain a weekly KPI dashboard tracking traffic, conversion rates, and cost per enrollment from the ground up Present monthly digital marketing performance and growth insights to the Executive Director What You'll Do 1- Paid Acquisition and Social Recruitment Develop and execute organic and paid strategies across Instagram, Facebook, LinkedIn, and search (Google, Bing). Build campaigns that convert families into program enrollments. Create, test, iterate, and optimize creative, audiences, messaging, and retargeting funnels. Manage and allocate paid budget based on performance metrics including cost per enrollment and return on investment. 2 - Digital Storytelling and Content Execution Write and produce emotionally intelligent, ethically responsible content across website, social media (Instagram, Facebook, LinkedIn, and YouTube), and email channels. Translate clinical expertise, family experiences, and proprietary data into stories that motivate action while honoring families’ experiences with sensitivity and respect. Create social media calendars, copy, and promotional content for events, including webinars and community programming. Create short‑form, video‑forward content (including Reels) and design graphics using Canva or similar tools. 3 - Website, SEO & Conversion Optimization Lead website revamp, landing page creation, SEO optimisation, and user experience improvements. Continuously analyse funnel performance and independently implement improvements. 4- Google Ad Grant & Search Strategy Launch and optimise high‑intent search campaigns through the Google Nonprofit Ad Grant. Monitor keyword performance, quality scores, and conversion tracking. 5 - Email and Fundraising Communications Execute email newsletters, program recruitment, and fundraising campaigns through Mailchimp. Support Annual Report production and ensure fundraising communications align with overall growth strategy. How You'll Do It Be a team player: We are a small team that is continually growing and evolving. We have an all‑hands‑on‑deck approach in a remote working environment (working both from home and in the field) using Google Workplace and Zoom. To succeed in this role, you must be responsive to emails, texts, and calls. You will need to work occasional evenings and weekends, the times that often work best for our families and supporters for events and programs, with opportunities to take other weekdays off. A strategy‑only position A PR‑heavy communications role A role supported by a marketing team or external agencies Who You Are A high‑agency operator who takes ownership and moves quickly and decisively while remaining thoughtful, sensitive, and detail‑oriented Comfortable executing strategy independently without a team Fluent in paid social, analytics, and conversion optimisation A strong digital storyteller with emotional intelligence A creator and visual designer comfortable producing branded content independently Comfortable being accountable for numeric growth targets Organised, disciplined, and self‑directed Mission‑aligned and sensitive to the needs of medically and emotionally vulnerable families Required Experience 5–8 years of hands‑on digital marketing or growth experience Direct experience running paid social and/or search campaigns Direct experience with MailChimp or other email newsletter software Experience managing and optimizing advertising budgets Strong working knowledge of SEO and website optimisation Experience using analytics platforms (GA4, Search Console, Meta Ads Manager) Proven track record of driving measurable audience growth or conversions Comfort and confidence creating reels and video‑forward content and using Canva or other design tools for graphic design What Would Be Great to Bring Familiarity with tools like Monday.com, Airtable, Asana, or Salesforce Comfort working remotely or in hybrid environments A healthy sense of humour Experience working with diverse communities A personal connection to our mission Familiarity with AI tools (e.g., ChatGPT, Claude, Gemini, or AI‑powered features within platforms like Canva or Mailchimp) and a willingness to experiment with AI to accelerate content creation, research, and campaign optimisation Salary and Benefits The starting annual salary range offered for this role is $70,000 - $90,000: your salary will be commensurate with your experience and competitive for the role. As a full‑time staff member, you’ll receive a generous annual healthcare and retirement savings stipend, three weeks of paid time off, three months of paid family leave, and a home/co‑working office stipend. The location for this position is the Greater Chicago, IL or Los Angeles, CA metro area. Pickles Group is an equal opportunity employer. We value a diverse and inclusive workforce. We encourage applications from all qualified individuals across race, ethnicity, color, spirituality, gender identity, sexual orientation, age, national origin, marital status, citizenship, ability, veteran status, health, socioeconomic status, healthcare access, and other personal identities. #J-18808-Ljbffr In Summary: Pickles Group is hiring its first-ever Director of Digital Marketing & Growth to drive our impact and reach for families . The role is both strategic and deeply executional . In 2026, we are deepening our national reach with a goal of enrolling 1,500 children in our programs and significantly increasing Family Cancer Support Kit distribution . En Español: Título: Directora de Marketing Digital y Crecimiento Informes a: Director Ejecutivo Ubicación: Chicago o Los Ángeles Metro Areas (Híbrido). Trabajo remoto desde casa o coworking con eventos semanales en persona y reuniones. Viajes ocasionales (aproximadamente 4-6x/año) nacionales. Publicado: 5 marzo 2026 Rango salarial: $70,000 - $90,000 IMPORTANT: Cómo solicitar - No Excepciones Usted debe aplicar siguiendo estas instrucciones específicas. Por favor, lea cuidadosamente. Candidatos que solo solicitan en LinkedIn no serán considerados. Envíe el siguiente formato PDF a careers@picklesgroup.org, con una línea de rol que dice ( exactamente como se escribe): Who We Are Pickles Group es una organización sin ánimo de lucro nacional en rápido crecimiento que proporciona apoyo gratuito entre pares y recursos a niños y adolescentes afectados por el cáncer de un padre o cuidador. Hemos duplicado nuestro impacto cada año desde su lanzamiento, apoyando 4.916 familias y distribuyendo 66.250 kits para apoyar al cáncer familiar en todos los 50 estados y 13 países hasta la fecha. Usted personalmente diseñará, construirá, lanzará, analizará y optimizará nuestro motor de marketing digital. Este papel prioriza el crecimiento de las inscripciones a través del marketing de rendimiento y la optimización de conversiones. La narración de marcas y la recaudación de fondos apoyan ese objetivo principal. Es un rol de contribuyente individual sin informes directos. Se ejecutarán campañas por sí mismo en redes sociales, adquisición pagada, optimización del sitio web, mercadeo de correo electrónico y análisis. Será directamente responsable del crecimiento medible de la inscripción. Esta función gestiona un presupuesto dedicado de compra pagado (aproximadamente $50,000 al año) para respaldar el desarrollo de los registros y el kit de soporte, con autonomía para probar, optimizar y asignar gastos basados en el desempeño y resultados. Construir campañas que conviertan a las familias en inscripciones de programas. Crear, probar, iterar y optimizar canales creativos, audiencias, mensajería y retargeting. Gestionar y asignar un presupuesto pagado basado en métricas de rendimiento incluyendo el costo por inscripción y la rentabilidad de la inversión. 2 - Digital Storytelling and Content Execution Escribir y producir contenido emocionalmente inteligente, éticamente responsable a través de sitios web, redes sociales (Instagram, Facebook, LinkedIn y YouTube) y canales de correo electrónico. Traducir experiencia clínica, experiencias familiares y datos propietarios en historias que motiven la acción mientras honran las experiencias con sensibilidad y respeto. Apoyar la producción del Informe Anual y garantizar que las comunicaciones de recaudación de fondos se alineen con la estrategia general de crecimiento. Cómo lo harás ser un jugador en equipo: Somos un pequeño equipo que está creciendo y evolucionando continuamente. Disponemos de un enfoque práctico en un entorno de trabajo remoto (trabajando tanto desde casa como en el campo) utilizando Google Workplace y Zoom. Para tener éxito en este papel, debe responder a correos electrónicos, mensajes de texto y llamadas. Tendrá que trabajar en noches y fines de semana ocasionales, las horas que suelen funcionar mejor para nuestras familias y aficionados a los eventos y programas, con la oportunidad de aprovechar otros días laborables. Una posición estratégica-sólo Un papel de comunicación pesada PR Un rol apoyado por un equipo de marketing o agencias externas Who You Are Un operador de alta agencia que toma posesión y se mueve rápidamente y decisivamente mientras permanece pensativo, sensible y orientado al detalle Confortante ejecutar una estrategia independiente sin un equipo Fluente en optimización social pagada, analítica y conversión AI con oportunidades de tomar otras jornadas laborales. Como miembro del personal a tiempo completo, recibirá una generosa beca anual de salud y ahorros para la jubilación, tres semanas de descanso remunerado, tres meses de licencia familiar pagada y un stipendio de oficina en el hogar/coworking. La ubicación para este puesto es el área metropolitana Greater Chicago, IL o Los Ángeles, CA. Pickles Group es un empleador de igualdad de oportunidades. Valoramos una fuerza laboral diversa e inclusiva. Alentamos las solicitudes de todas las personas calificadas de raza, etnia, color, espiritualidad, identidad de género, orientación sexual, edad, origen nacional, estado civil, ciudadanía, capacidad, estatus veterano, salud, estatuto socioeconómico, acceso a atención médica y otras identidades personales. #J-18808-Ljbffr