Sr. Marketing Specialist
ViziRecruiter,LLC., Hastings, MN, United States
Introduction
Intek Plastics specializes in designing, manufacturing, assembling, and delivering a wide variety of customized plastic extrusions in the Fenestration, Hydroponic, Lighting, Refrigeration, and Power Management Industries. Overview
Full-Time | Exempt | On-site/Hybrid Are you a strategic, creative, and data‑driven marketer looking to make a measurable impact? Join our team as a Senior Marketing Specialist, where you’ll lead high‑visibility initiatives that fuel growth, strengthen our brand, and drive customer engagement across the B2B manufacturing sector. In this highly collaborative role, you’ll take ownership of diverse marketing programs — from trade shows and digital campaigns to content development, social media, and website optimization. If you're passionate about bringing marketing strategy to life and enjoy working in an innovative industrial environment, we’d love to meet you. Responsibilities
Lead and execute marketing initiatives across multiple channels, including: Trade Shows & Events Plan and manage all pre‑show, onsite, and post‑show activities Coordinate booth design, logistics, and promotional materials Maximize ROI through targeted campaigns and lead-generation efforts Marketing Content & Collateral Develop and update brochures, presentations, case studies, and sales tools Ensure brand alignment across all marketing materials Digital Marketing & Website Management Manage and update website content; optimize for SEO and user experience Lead social media strategy and engagement (LinkedIn and other platforms) Create digital campaigns to drive awareness and generate qualified leads Content & Demand Generation Write blog posts, case studies, newsletters, and thought‑leadership content Partner with Sales to align campaigns with pipeline goals Support email marketing and automated workflows Brand Strategy & Analytics Maintain consistent brand messaging across channels Conduct market research and competitive analysis Deliver insights and performance analytics to guide decision-making Vendor Management & Budget Oversight Coordinate with external vendors, printers, and agencies Manage budgets for trade shows, advertising, and campaigns Internal & Customer Communications Support internal branding and employee engagement initiatives Gather customer testimonials and develop case studies Requirements
Bachelor’s degree in Marketing, Communications, or a related field 5+ years of marketing experience, preferably in B2B manufacturing or industrial markets Strong verbal and written communication skills Proficiency in Microsoft Office Suite Self‑motivated, data‑driven, and committed to quality Excellent analytical and problem-solving abilities Physical & Travel Requirements
Ability to occasionally lift 25 lbs. (and rarely up to 50 lbs.) Ability to stand, walk, bend, reach, and move throughout an 8+ hour workday Valid driver’s license with acceptable motor vehicle record Travel up to 25% Regular, reliable attendance is essential Why You’ll Love Working Here
Opportunity to make a significant impact in a growing B2B organization Collaborative, supportive team culture Variety in daily work — no two days look the same Ability to drive strategy and own meaningful marketing initiatives If you're a creative marketer with strong organizational skills and a passion for driving results, we encourage you to apply!
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Intek Plastics specializes in designing, manufacturing, assembling, and delivering a wide variety of customized plastic extrusions in the Fenestration, Hydroponic, Lighting, Refrigeration, and Power Management Industries. Overview
Full-Time | Exempt | On-site/Hybrid Are you a strategic, creative, and data‑driven marketer looking to make a measurable impact? Join our team as a Senior Marketing Specialist, where you’ll lead high‑visibility initiatives that fuel growth, strengthen our brand, and drive customer engagement across the B2B manufacturing sector. In this highly collaborative role, you’ll take ownership of diverse marketing programs — from trade shows and digital campaigns to content development, social media, and website optimization. If you're passionate about bringing marketing strategy to life and enjoy working in an innovative industrial environment, we’d love to meet you. Responsibilities
Lead and execute marketing initiatives across multiple channels, including: Trade Shows & Events Plan and manage all pre‑show, onsite, and post‑show activities Coordinate booth design, logistics, and promotional materials Maximize ROI through targeted campaigns and lead-generation efforts Marketing Content & Collateral Develop and update brochures, presentations, case studies, and sales tools Ensure brand alignment across all marketing materials Digital Marketing & Website Management Manage and update website content; optimize for SEO and user experience Lead social media strategy and engagement (LinkedIn and other platforms) Create digital campaigns to drive awareness and generate qualified leads Content & Demand Generation Write blog posts, case studies, newsletters, and thought‑leadership content Partner with Sales to align campaigns with pipeline goals Support email marketing and automated workflows Brand Strategy & Analytics Maintain consistent brand messaging across channels Conduct market research and competitive analysis Deliver insights and performance analytics to guide decision-making Vendor Management & Budget Oversight Coordinate with external vendors, printers, and agencies Manage budgets for trade shows, advertising, and campaigns Internal & Customer Communications Support internal branding and employee engagement initiatives Gather customer testimonials and develop case studies Requirements
Bachelor’s degree in Marketing, Communications, or a related field 5+ years of marketing experience, preferably in B2B manufacturing or industrial markets Strong verbal and written communication skills Proficiency in Microsoft Office Suite Self‑motivated, data‑driven, and committed to quality Excellent analytical and problem-solving abilities Physical & Travel Requirements
Ability to occasionally lift 25 lbs. (and rarely up to 50 lbs.) Ability to stand, walk, bend, reach, and move throughout an 8+ hour workday Valid driver’s license with acceptable motor vehicle record Travel up to 25% Regular, reliable attendance is essential Why You’ll Love Working Here
Opportunity to make a significant impact in a growing B2B organization Collaborative, supportive team culture Variety in daily work — no two days look the same Ability to drive strategy and own meaningful marketing initiatives If you're a creative marketer with strong organizational skills and a passion for driving results, we encourage you to apply!
#J-18808-Ljbffr