Performance Marketing Specialist
nib Group, Oakland, CA, United States
Performance Marketing Specialist page is loaded## Performance Marketing Specialistlocations:
Oakland, United States of Americatime type:
Full timeposted on:
Posted 5 Days Agojob requisition id:
JR104750**About this role** As our Performance Marketing Specialist, you will be hands-on in planning, executing, and optimizing digital performance campaigns across paid search, paid social, programmatic, video, CTV, and more. You’ll translate commercial goals into scalable paid media strategies that deliver efficient acquisition, strong ROI, and continuous growth.This is a highly analytical role where you’ll partner closely with our Senior Manager, Digital Performance and collaborate with agencies, creatives, and global stakeholders across Australia, the UK, and the US.What you’ll be doing:* Plan, manage, and optimize paid digital campaigns across SEM, paid social, programmatic, video, and CTV* Maintain best in class execution standards, working closely with internal teams and agency partners* Monitor pacing, budgets, and performance to meet sales, CPA, and profitability targets* Support campaign launches, testing frameworks, and adoption of new media platforms* Evaluate channel performance and deliver actionable insights through weekly and monthly reporting* Use analytics platforms (preferably GA4) to inform optimization and strategic decisions* Work with internal creatives and external partners to brief and refine ad assets across social, display, video, and audio* Implement A/B testing of creatives and landing pages to drive stronger conversion rates**About you**You’re curious, data driven, proactive, and thrive in environments where innovation is encouraged. You bring strong collaboration skills and a “we before me” mindset. You’re as comfortable rolling up your sleeves on campaign execution as you are contributing strategic ideas that challenge the status quo.You’ll bring:* 3–5 years of hands-on paid digital marketing experience with measurable acquisition outcomes* Experience managing multichannel campaigns (paid search, social, programmatic, video)* Strong analytical skills and familiarity with analytics and attribution tools (GA4 ideal)* Experience collaborating across creative, media, and analytics teams* Commercial mindset, adaptability, and ownership in a fast-paced environment* Ability to work flexibly with global stakeholders across time zones*We know some people only apply when they meet every requirement. We’re always on the lookout for curious individuals who will add to the culture – so if this role resonates with you and you have relevant experience; we’d love to hear from you!***Who we are**nib Travel proudly provides financial protection and assurance to travellers wherever they are in the world. Our purpose is to ensure better health and wellbeing for every travel adventure, not only when planning the trip but while overseas, with cover available for emergency medical expenses, overseas access to our high standard of emergency assistance 24 hours a day, and on your safe return home.**Diversity, equity and inclusion**We embrace a flexible working environment and welcome candidates who reflect the diversity of the communities in which we operate. We're committed to an environment where everyone has the autonomy and freedom to be their authentic selves, every day. We encourage Aboriginal and Torres Strait Islander peoples, people living with disability, veterans, LGBTQIA+ as well as culturally diverse community members to apply for open roles.nib Group is committed to creating an accessible recruitment process and employment experience. If you identify as a person living with disability and require adjustments to our online application, recruitment, selection and/or assessment process, or would like this advertisement in an alternative format, please contact us at careers@nib.com.au**The fine print**All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment.**Who we are**nib Group is a trusted international health partner, empowering our members to make better decisions and improve health outcomes through greater accessibility to affordable health services and information.nib Group provides health and medical insurance to over 1.6 million Australian and New Zealand residents. We also provide health insurance to more than 190,000 international students and workers in Australia.In addition, we are Australia's third largest travel insurer and global distributor of travel insurance through our business nib Travel, providing financial protection and assurance to travellers wherever they are in the world**Our Purpose**Our purpose is your better health. We are a trusted partner in helping our members and travellers make more informed healthcare decisions, transact with healthcare systems and generally live healthier lives. #J-18808-Ljbffr
Oakland, United States of Americatime type:
Full timeposted on:
Posted 5 Days Agojob requisition id:
JR104750**About this role** As our Performance Marketing Specialist, you will be hands-on in planning, executing, and optimizing digital performance campaigns across paid search, paid social, programmatic, video, CTV, and more. You’ll translate commercial goals into scalable paid media strategies that deliver efficient acquisition, strong ROI, and continuous growth.This is a highly analytical role where you’ll partner closely with our Senior Manager, Digital Performance and collaborate with agencies, creatives, and global stakeholders across Australia, the UK, and the US.What you’ll be doing:* Plan, manage, and optimize paid digital campaigns across SEM, paid social, programmatic, video, and CTV* Maintain best in class execution standards, working closely with internal teams and agency partners* Monitor pacing, budgets, and performance to meet sales, CPA, and profitability targets* Support campaign launches, testing frameworks, and adoption of new media platforms* Evaluate channel performance and deliver actionable insights through weekly and monthly reporting* Use analytics platforms (preferably GA4) to inform optimization and strategic decisions* Work with internal creatives and external partners to brief and refine ad assets across social, display, video, and audio* Implement A/B testing of creatives and landing pages to drive stronger conversion rates**About you**You’re curious, data driven, proactive, and thrive in environments where innovation is encouraged. You bring strong collaboration skills and a “we before me” mindset. You’re as comfortable rolling up your sleeves on campaign execution as you are contributing strategic ideas that challenge the status quo.You’ll bring:* 3–5 years of hands-on paid digital marketing experience with measurable acquisition outcomes* Experience managing multichannel campaigns (paid search, social, programmatic, video)* Strong analytical skills and familiarity with analytics and attribution tools (GA4 ideal)* Experience collaborating across creative, media, and analytics teams* Commercial mindset, adaptability, and ownership in a fast-paced environment* Ability to work flexibly with global stakeholders across time zones*We know some people only apply when they meet every requirement. We’re always on the lookout for curious individuals who will add to the culture – so if this role resonates with you and you have relevant experience; we’d love to hear from you!***Who we are**nib Travel proudly provides financial protection and assurance to travellers wherever they are in the world. Our purpose is to ensure better health and wellbeing for every travel adventure, not only when planning the trip but while overseas, with cover available for emergency medical expenses, overseas access to our high standard of emergency assistance 24 hours a day, and on your safe return home.**Diversity, equity and inclusion**We embrace a flexible working environment and welcome candidates who reflect the diversity of the communities in which we operate. We're committed to an environment where everyone has the autonomy and freedom to be their authentic selves, every day. We encourage Aboriginal and Torres Strait Islander peoples, people living with disability, veterans, LGBTQIA+ as well as culturally diverse community members to apply for open roles.nib Group is committed to creating an accessible recruitment process and employment experience. If you identify as a person living with disability and require adjustments to our online application, recruitment, selection and/or assessment process, or would like this advertisement in an alternative format, please contact us at careers@nib.com.au**The fine print**All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment.**Who we are**nib Group is a trusted international health partner, empowering our members to make better decisions and improve health outcomes through greater accessibility to affordable health services and information.nib Group provides health and medical insurance to over 1.6 million Australian and New Zealand residents. We also provide health insurance to more than 190,000 international students and workers in Australia.In addition, we are Australia's third largest travel insurer and global distributor of travel insurance through our business nib Travel, providing financial protection and assurance to travellers wherever they are in the world**Our Purpose**Our purpose is your better health. We are a trusted partner in helping our members and travellers make more informed healthcare decisions, transact with healthcare systems and generally live healthier lives. #J-18808-Ljbffr