Marketing Coordinator
Starlite Productions International, Inc., Moorestown, NJ, United States
Overview
The Marketing Coordinator is responsible for executing Starlite’s day-to-day marketing activities, including creating social media content, producing email campaigns, coordinating internal communications, and gathering marketing content from project teams. This role works closely with Starlite’s external marketing agency, which provides strategic direction, brand guidance, and campaign planning. The Marketing Coordinator then implements these strategies by producing content, managing posting schedules, and coordinating internal information needed to support marketing initiatives. This position requires a highly organized and creative individual who can translate Starlite’s projects, technology solutions, and company culture into engaging marketing content. Key Responsibilities
Social Media Content Creation
Create social media posts based on strategy and content calendars developed with the marketing agency Write captions and messaging aligned with company brand and voice Design supporting graphics and visual content using Canva Coordinate photo and video collection from project managers, technicians, and sales teams Highlight company projects, installations, partnerships, and team culture Schedule and publish content according to the social media calendar Monitor engagement and route inquiries appropriately Work with the marketing agency to review performance and improve content Email Marketing Campaigns
Plan, build, and execute Starlite’s email marketing campaigns Create email campaigns in Constant Contact Write marketing copy and develop email layouts Coordinate campaign themes with the marketing agency Gather content such as project highlights, promotions, and announcements Maintain and organize contact lists Schedule email campaigns and monitor performance metrics Assist with improving engagement and list quality Internal Marketing Communications
Support internal communications and company culture initiatives Design and publish the monthly “Cafe News” digital display for internal monitors Create internal newsletters highlighting company updates, projects, and achievements Assist in promoting company events, milestones, and employee recognition Design internal communication graphics using Canva Sales & Marketing Coordination
Act as a liaison between Starlite’s sales teams, project teams, and marketing initiatives Identify projects, installations, and case studies that can be featured in marketing content Gather photos, videos, and project details from technicians and project managers Work with the sales team to support promotions, product announcements, and campaigns Ensure marketing content reflects current company initiatives and priorities Website Content Support
Assist with maintaining and updating Starlite’s website Upload project profiles, images, and case studies Update content and pages using WordPress Coordinate website updates with the marketing agency Ensure website content remains current and aligned with marketing campaigns Awards & Industry Recognition
Support Starlite’s participation in industry, company, and professional awards Identify relevant industry, company, and professional awards for which Starlite or its employees may qualify Maintain a calendar of award deadlines and submission requirements Track awards that require annual applications and ensure submissions are prepared on time Coordinate gathering of supporting materials such as project descriptions, images, and company information Assist with preparing award submissions and nomination materials
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The Marketing Coordinator is responsible for executing Starlite’s day-to-day marketing activities, including creating social media content, producing email campaigns, coordinating internal communications, and gathering marketing content from project teams. This role works closely with Starlite’s external marketing agency, which provides strategic direction, brand guidance, and campaign planning. The Marketing Coordinator then implements these strategies by producing content, managing posting schedules, and coordinating internal information needed to support marketing initiatives. This position requires a highly organized and creative individual who can translate Starlite’s projects, technology solutions, and company culture into engaging marketing content. Key Responsibilities
Social Media Content Creation
Create social media posts based on strategy and content calendars developed with the marketing agency Write captions and messaging aligned with company brand and voice Design supporting graphics and visual content using Canva Coordinate photo and video collection from project managers, technicians, and sales teams Highlight company projects, installations, partnerships, and team culture Schedule and publish content according to the social media calendar Monitor engagement and route inquiries appropriately Work with the marketing agency to review performance and improve content Email Marketing Campaigns
Plan, build, and execute Starlite’s email marketing campaigns Create email campaigns in Constant Contact Write marketing copy and develop email layouts Coordinate campaign themes with the marketing agency Gather content such as project highlights, promotions, and announcements Maintain and organize contact lists Schedule email campaigns and monitor performance metrics Assist with improving engagement and list quality Internal Marketing Communications
Support internal communications and company culture initiatives Design and publish the monthly “Cafe News” digital display for internal monitors Create internal newsletters highlighting company updates, projects, and achievements Assist in promoting company events, milestones, and employee recognition Design internal communication graphics using Canva Sales & Marketing Coordination
Act as a liaison between Starlite’s sales teams, project teams, and marketing initiatives Identify projects, installations, and case studies that can be featured in marketing content Gather photos, videos, and project details from technicians and project managers Work with the sales team to support promotions, product announcements, and campaigns Ensure marketing content reflects current company initiatives and priorities Website Content Support
Assist with maintaining and updating Starlite’s website Upload project profiles, images, and case studies Update content and pages using WordPress Coordinate website updates with the marketing agency Ensure website content remains current and aligned with marketing campaigns Awards & Industry Recognition
Support Starlite’s participation in industry, company, and professional awards Identify relevant industry, company, and professional awards for which Starlite or its employees may qualify Maintain a calendar of award deadlines and submission requirements Track awards that require annual applications and ensure submissions are prepared on time Coordinate gathering of supporting materials such as project descriptions, images, and company information Assist with preparing award submissions and nomination materials
#J-18808-Ljbffr