Sr CRM Analyst
Hertz, Estero, FL, United States
What You’ll Do
Develops, executes, and monitors email, SMS, and push campaigns across Hertz, Dollar, and Thrifty global brands, including development, implementation, optimization, and maintenance. Manages QA and testing standards for CRM messaging to ensure 100% accuracy. Utilizes Salesforce Marketing Cloud (SFMC), Knak, Movable Ink, internal and external data extensions, automations, automated triggers, and journey management tools. Collaborates with marketing leadership, cross-functional teams, and stakeholders to deliver data-driven marketing solutions. Manages CRM deadlines, calendars, documentation, and campaign tagging frameworks. Monitors campaign key performance indicators to maintain deliverability, identify areas for growth and optimization, and ensure overall program health. What We’re Looking For: Bachelor’s degree in business, Marketing, or related field. 2+ years of experience working with Salesforce, particularly Marketing Cloud, in a marketing or operations role required. Proficient in Salesforce Marketing Cloud, automations, customer journeys, and A/B testing. Ability to collaborate with internal and external stakeholders across multiple functions and locations. Strong analytical and problem-solving skills with a focus on results. Excellent verbal and written communication skills. Ability to influence decisions and drive process improvements. Proficiency in AMPScript, SQL, HTML, and CSS. Experience in the car rental or travel industry is a plus. This position starts at $75K commensurate or experience What You’ll Get: Up to 40% off any standard Hertz Rental Paid Time Off Retirement programs, including 401(k) employer matching Paid Parental Leave & Adoption Assistance Employee Assistance Program for employees & family Educational Reimbursement & Discounts Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness Perks & Discounts – Theme Park Tickets, Gym Discounts & more About Us
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran Job Info
Job Identification 38967 Job Category Marketing Posting Date 03/12/2026, 05:29 PM Locations 8501 Williams Rd, Estero, FL, 33928, US 1001 Summit Blvd NE, Atlanta, GA, 30319, US
#J-18808-Ljbffr
Develops, executes, and monitors email, SMS, and push campaigns across Hertz, Dollar, and Thrifty global brands, including development, implementation, optimization, and maintenance. Manages QA and testing standards for CRM messaging to ensure 100% accuracy. Utilizes Salesforce Marketing Cloud (SFMC), Knak, Movable Ink, internal and external data extensions, automations, automated triggers, and journey management tools. Collaborates with marketing leadership, cross-functional teams, and stakeholders to deliver data-driven marketing solutions. Manages CRM deadlines, calendars, documentation, and campaign tagging frameworks. Monitors campaign key performance indicators to maintain deliverability, identify areas for growth and optimization, and ensure overall program health. What We’re Looking For: Bachelor’s degree in business, Marketing, or related field. 2+ years of experience working with Salesforce, particularly Marketing Cloud, in a marketing or operations role required. Proficient in Salesforce Marketing Cloud, automations, customer journeys, and A/B testing. Ability to collaborate with internal and external stakeholders across multiple functions and locations. Strong analytical and problem-solving skills with a focus on results. Excellent verbal and written communication skills. Ability to influence decisions and drive process improvements. Proficiency in AMPScript, SQL, HTML, and CSS. Experience in the car rental or travel industry is a plus. This position starts at $75K commensurate or experience What You’ll Get: Up to 40% off any standard Hertz Rental Paid Time Off Retirement programs, including 401(k) employer matching Paid Parental Leave & Adoption Assistance Employee Assistance Program for employees & family Educational Reimbursement & Discounts Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness Perks & Discounts – Theme Park Tickets, Gym Discounts & more About Us
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran Job Info
Job Identification 38967 Job Category Marketing Posting Date 03/12/2026, 05:29 PM Locations 8501 Williams Rd, Estero, FL, 33928, US 1001 Summit Blvd NE, Atlanta, GA, 30319, US
#J-18808-Ljbffr