E-Commerce Manager - Melia Hotels International (APAC Corporate Office)
Melia Hotels International S.A.(Meliá), Mission, KS, United States
Overview
E-Commerce Manager - Melia Hotels International (APAC Corporate Office) Area: Digital Marketing Location: Ho Chi Minh, VN “The world is yours with Meliá” Discover a path without limits at Meliá, where growth and development opportunities are endless. Embark on a journey that will take you to work in several countries and become part of our extended global family. Discover some of the benefits we offer: My MeliáRewards:
Participate in our exclusive loyalty program, enjoying unique benefits and advantages. My MeliáBenefits:
Take advantage of flexible compensation and exclusive discounts on a wide variety of products and services, promoting an active and healthy lifestyle. We are looking for
E-Commerce Manager (based in Ho Chi Minh Corporate Office or Bangkok Corporate Office) Mission: Directly responsible for the E-Commerce segment revenues for assigned MHI hotels ensuring budget compliance. Main responsibilities: Responsibilities
OPERATIONS
Implement the defined sales strategy of the E-Commerce segment. STRATEGY
Implement the E-Commerce strategy for the hotels under responsibility, in coordination with the Revenue Management team and the eCommerce partner. Implement the sales strategy of the Contact Centre channel for each assigned hotel. BUDGET
Ensure the achievement of the revenue targets set for the E-Commerce segment in each of the assigned hotels. Support in the preparation of the annual revenue budget for the E-commerce segment ensuring alignment with the needs of the hotels. Follow-up with hotels on the investment dedicated to digital marketing, included in the hotel's marketing budget. SALES REVIEW
Participate in weekly E-Commerce Partner committees (E-Commerce Sales Review). Participate in the weekly commercial reviews established for the hotels under their responsibility. Execute E-Commerce action plans. Execute commercial reviews with OTA Market Managers and establish objectives and action plans for each of the assigned hotels. ACCOUNT MANAGEMENT
Execute the necessary reviews to ensure the correct configuration of the hotels under responsibility, in each of the accounts. DIGITAL MARKETING
Implement in coordination with Revenue Management and the Ecommerce Hub the strategy defined for each of the assigned hotels. Follow-up of participation in Destination Co-op and recommendations from MM on the use of Travel Ads to the Digital MK team. Be responsible for budget and investment strategies for China market (travellers to China hotels and China travellers to other MHI hotels) Define campaigns with specific period, implement media plans and follow up results with channels Manage content and creatives for China market Communicate with Global Digital information and trends of China travellers CONTENTS
CONTENTS
Detect and coordinate with the Ecommerce Hub the changes necessary to ensure a high quality level of content in each of the hotels under responsibility and review the subsequent implementation. Detect and notify all relevant changes, as well as the key selling points of the hotels under responsibility, to the DIGITAL MARKETING & SERVICES team in order to guarantee an updated content in the paid social (advertising) strategy. "SEM Factsheets". PRICING
Negotiate and coordinate in collaboration with Revenue Management, the campaigns of each of the assigned hotels and coordinate the upload with the Ecommerce Hub. Review the correct application of the implementation of the MHI pricing model in the E-Commerce segment. Execute audits to ensure the correct application of tariffs in the eCommerce segment and report any incidents. Ensure the correct uploading of offers to the Extranet in collaboration with the Hub and review the uploading of bids. Ensure the competitiveness of the assigned hotels. PRE-OPENINGS
Coordinate with the Ecommerce Hub the implementation of registrations in the own channel, OTAs and metasearch engines and review the subsequent upload. Main requirements: Knowledge in Digital Marketing, Marketing, and/or Tourism. Fluent Chinese and English. A third language is a plus. 3 years of experience in E-Commerce departments. Advanced knowledge of e-commerce platforms, OTAs, and Metasearch engines, as well as data analysis and tracking tools Knowledge of digital marketing strategies, including SEO, SEM, social media advertising, among others. Analytical and teamwork skills. Creative attitude to develop new e-commerce strategies and campaigns to optimize targeted goals Equal opportunities
at Meliá Hotels International: We are committed to equal opportunities between women and men in the workplace, with the commitment of management and the principles contained in Human Resources policies. We prioritize a corporate culture of effective equality and awareness of acting jointly and globally. We promote our commitment to equality and diversity, avoiding any kind of discrimination, especially related to disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees are essential for our success as a global company. Additionally, we support the sustainable growth of our industry through a socially responsible team. Our motto is "Towards a sustainable future, from a responsible present". Thanks to all our collaborators, we make it possible. To protect yourself and avoid fraud in selection processes, we invite you to consult our recommendations on the "Protect Your Application" page. If you want to be “Very Inspiring People”, follow us on:
#J-18808-Ljbffr
E-Commerce Manager - Melia Hotels International (APAC Corporate Office) Area: Digital Marketing Location: Ho Chi Minh, VN “The world is yours with Meliá” Discover a path without limits at Meliá, where growth and development opportunities are endless. Embark on a journey that will take you to work in several countries and become part of our extended global family. Discover some of the benefits we offer: My MeliáRewards:
Participate in our exclusive loyalty program, enjoying unique benefits and advantages. My MeliáBenefits:
Take advantage of flexible compensation and exclusive discounts on a wide variety of products and services, promoting an active and healthy lifestyle. We are looking for
E-Commerce Manager (based in Ho Chi Minh Corporate Office or Bangkok Corporate Office) Mission: Directly responsible for the E-Commerce segment revenues for assigned MHI hotels ensuring budget compliance. Main responsibilities: Responsibilities
OPERATIONS
Implement the defined sales strategy of the E-Commerce segment. STRATEGY
Implement the E-Commerce strategy for the hotels under responsibility, in coordination with the Revenue Management team and the eCommerce partner. Implement the sales strategy of the Contact Centre channel for each assigned hotel. BUDGET
Ensure the achievement of the revenue targets set for the E-Commerce segment in each of the assigned hotels. Support in the preparation of the annual revenue budget for the E-commerce segment ensuring alignment with the needs of the hotels. Follow-up with hotels on the investment dedicated to digital marketing, included in the hotel's marketing budget. SALES REVIEW
Participate in weekly E-Commerce Partner committees (E-Commerce Sales Review). Participate in the weekly commercial reviews established for the hotels under their responsibility. Execute E-Commerce action plans. Execute commercial reviews with OTA Market Managers and establish objectives and action plans for each of the assigned hotels. ACCOUNT MANAGEMENT
Execute the necessary reviews to ensure the correct configuration of the hotels under responsibility, in each of the accounts. DIGITAL MARKETING
Implement in coordination with Revenue Management and the Ecommerce Hub the strategy defined for each of the assigned hotels. Follow-up of participation in Destination Co-op and recommendations from MM on the use of Travel Ads to the Digital MK team. Be responsible for budget and investment strategies for China market (travellers to China hotels and China travellers to other MHI hotels) Define campaigns with specific period, implement media plans and follow up results with channels Manage content and creatives for China market Communicate with Global Digital information and trends of China travellers CONTENTS
CONTENTS
Detect and coordinate with the Ecommerce Hub the changes necessary to ensure a high quality level of content in each of the hotels under responsibility and review the subsequent implementation. Detect and notify all relevant changes, as well as the key selling points of the hotels under responsibility, to the DIGITAL MARKETING & SERVICES team in order to guarantee an updated content in the paid social (advertising) strategy. "SEM Factsheets". PRICING
Negotiate and coordinate in collaboration with Revenue Management, the campaigns of each of the assigned hotels and coordinate the upload with the Ecommerce Hub. Review the correct application of the implementation of the MHI pricing model in the E-Commerce segment. Execute audits to ensure the correct application of tariffs in the eCommerce segment and report any incidents. Ensure the correct uploading of offers to the Extranet in collaboration with the Hub and review the uploading of bids. Ensure the competitiveness of the assigned hotels. PRE-OPENINGS
Coordinate with the Ecommerce Hub the implementation of registrations in the own channel, OTAs and metasearch engines and review the subsequent upload. Main requirements: Knowledge in Digital Marketing, Marketing, and/or Tourism. Fluent Chinese and English. A third language is a plus. 3 years of experience in E-Commerce departments. Advanced knowledge of e-commerce platforms, OTAs, and Metasearch engines, as well as data analysis and tracking tools Knowledge of digital marketing strategies, including SEO, SEM, social media advertising, among others. Analytical and teamwork skills. Creative attitude to develop new e-commerce strategies and campaigns to optimize targeted goals Equal opportunities
at Meliá Hotels International: We are committed to equal opportunities between women and men in the workplace, with the commitment of management and the principles contained in Human Resources policies. We prioritize a corporate culture of effective equality and awareness of acting jointly and globally. We promote our commitment to equality and diversity, avoiding any kind of discrimination, especially related to disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees are essential for our success as a global company. Additionally, we support the sustainable growth of our industry through a socially responsible team. Our motto is "Towards a sustainable future, from a responsible present". Thanks to all our collaborators, we make it possible. To protect yourself and avoid fraud in selection processes, we invite you to consult our recommendations on the "Protect Your Application" page. If you want to be “Very Inspiring People”, follow us on:
#J-18808-Ljbffr