Sr. Marketing Manager - Lifecycle, Prime Video International - O&O Marketing
Amazon, Baltimore, MD, United States
Overview
Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from Prime Original TV shows and movies. Prime Video is available in more than 240 countries and territories worldwide. The Prime Video International (PVI) Marketing Team drives customer growth and engagement through a broad mix of channels across marketplaces, supporting Europe, Latin America, Canada, and more. We are seeking a results-oriented marketing leader who will be responsible for driving the Traffic and Lifecycle strategy for Prime Video International through centralized roadmap management and cross-regional coordination. As the Sr. Lifecycle Marketing Manager, you will be part of the team responsible for driving a best-in-class customer experience by (1) centralizing outputs from regional Traffic & Lifecycle owners and managing the experiment roadmap, (2) owning the overall Traffic and Lifecycle roadmap and providing leadership updates on progress and learnings, and (3) defining the measurement framework for lifecycle and owning reporting inputs in regular business reviews, coordinating with other teams as applicable. Our environment is fast-paced, and we value flexibility, attention to detail, and the ability to work effectively in a deadline-driven setting with multiple regional stakeholders. Key Responsibilities
Strong stakeholder management skills, demonstrating expertise in marketing experimentation & roadmap prioritization Navigating complex regional structures with excellent organizational abilities Own the relationship with regional Growth & Engagement managers, ensuring local teams have a key stakeholder to collaborate with when unlocking new marketing initiatives for their region Maintain a high bar for strategic alignment and define success metrics, measurement methods, and reporting processes for cross-regional initiatives Learn from and share best practices across Prime Video teams Basic Qualifications
6+ years of professional non-internship marketing experience 6+ years of developing and managing acquisition marketing or channel programs experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience developing and executing campaigns across a multitude of timezones and languages Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners Experience designing and executing joint marketing plans with strategic alliance partners with global footprint Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status. CAN, ON, Toronto - 91,600.00 - 153,000.00 CAD annually Posted:
February 27, 2026 (Updated 15 days ago) Posted:
February 6, 2026 (Updated about 1 month ago) Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from Prime Original TV shows and movies. Prime Video is available in more than 240 countries and territories worldwide. The Prime Video International (PVI) Marketing Team drives customer growth and engagement through a broad mix of channels across marketplaces, supporting Europe, Latin America, Canada, and more. We are seeking a results-oriented marketing leader who will be responsible for driving the Traffic and Lifecycle strategy for Prime Video International through centralized roadmap management and cross-regional coordination. As the Sr. Lifecycle Marketing Manager, you will be part of the team responsible for driving a best-in-class customer experience by (1) centralizing outputs from regional Traffic & Lifecycle owners and managing the experiment roadmap, (2) owning the overall Traffic and Lifecycle roadmap and providing leadership updates on progress and learnings, and (3) defining the measurement framework for lifecycle and owning reporting inputs in regular business reviews, coordinating with other teams as applicable. Our environment is fast-paced, and we value flexibility, attention to detail, and the ability to work effectively in a deadline-driven setting with multiple regional stakeholders. Key Responsibilities
Strong stakeholder management skills, demonstrating expertise in marketing experimentation & roadmap prioritization Navigating complex regional structures with excellent organizational abilities Own the relationship with regional Growth & Engagement managers, ensuring local teams have a key stakeholder to collaborate with when unlocking new marketing initiatives for their region Maintain a high bar for strategic alignment and define success metrics, measurement methods, and reporting processes for cross-regional initiatives Learn from and share best practices across Prime Video teams Basic Qualifications
6+ years of professional non-internship marketing experience 6+ years of developing and managing acquisition marketing or channel programs experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience developing and executing campaigns across a multitude of timezones and languages Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners Experience designing and executing joint marketing plans with strategic alliance partners with global footprint Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status. CAN, ON, Toronto - 91,600.00 - 153,000.00 CAD annually Posted:
February 27, 2026 (Updated 15 days ago) Posted:
February 6, 2026 (Updated about 1 month ago) Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr