Sr. Marketing Manager - Lifecycle, Prime Video International - O&O Marketing
Amazon, New York, NY, United States
Sr. Marketing Manager - Lifecycle, Prime Video International - O&O Marketing
Amazon’s Prime Video is a premium on‑demand video entertainment service that offers customers the greatest choice in what to watch, from popular Prime Original TV shows – such as Lord of the Rings: Rings of Power, Fallout, and The Boys – to Prime Original Movies like The Idea Of You, Road House, and Red One. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, exciting environment where innovating on behalf of our customers is at the heart of everything we do. The Prime Video International (PVI) Marketing Team is responsible for driving customer growth and engagement through a broad combination of marketing channels across marketplaces. Our team owns the Owned & Operated (O&O) marketing channels including Prime Video Storefront, Email, Amazon retail, and more, and supports markets across Europe, Latin America, Canada, and beyond. We are seeking a results‑oriented marketing leader who will be responsible for driving the Traffic and Lifecycle strategy for Prime Video International through centralized roadmap management and cross‑regional coordination. As the Sr. Lifecycle Marketing Manager, you will help deliver a best‑in‑class customer experience by: Centralising outputs from regional Traffic & Lifecycle owners and managing the experiment roadmap, including ad‑hoc and new intake requests from regional leads. Owning the overall Traffic and Lifecycle roadmap and providing leadership updates on progress and learnings. Defining the measurement framework for lifecycle and owning reporting inputs in regular business reviews, coordinating with other teams as applicable. Our environment is fast‑paced and requires someone who is flexible, detail‑oriented, and comfortable working effectively in a deadline‑driven work environment with multiple regional stakeholders. Key job responsibilities Strong stakeholder management skills, demonstrating expertise in marketing experimentation & roadmap prioritisation. Navigating complex regional structures with excellent organisational abilities. Own the relationship with regional Growth & Engagement managers, ensuring that local teams have one key stakeholder to work with when trying to unlock new marketing initiatives for their region. Hold a high bar for strategic alignment and define success metrics, measurement methods and reporting processes for cross‑regional initiatives. Learn from and share best practices across Prime Video teams. Basic Qualifications 6+ years of professional non‑internship marketing experience. 6+ years of developing and managing acquisition marketing or channel programmes. Experience using data and metrics to drive improvements. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables). Experience building, executing and scaling cross‑functional marketing programmes. Experience developing and executing campaigns across a multitude of timezones and languages. Preferred Qualifications Experience driving direction and alignment with large cross‑functional teams and agency partners. Experience designing and executing joint marketing plans with strategic alliance partners with global footprint. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&DD insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well‑being. We thank all applicants for their interest; however only those interviewed will be advised as to hiring status. Location: Canada, Ontario, Toronto – Salary: CAD 91,600.00 – 153,000.00 annually.
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Amazon’s Prime Video is a premium on‑demand video entertainment service that offers customers the greatest choice in what to watch, from popular Prime Original TV shows – such as Lord of the Rings: Rings of Power, Fallout, and The Boys – to Prime Original Movies like The Idea Of You, Road House, and Red One. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, exciting environment where innovating on behalf of our customers is at the heart of everything we do. The Prime Video International (PVI) Marketing Team is responsible for driving customer growth and engagement through a broad combination of marketing channels across marketplaces. Our team owns the Owned & Operated (O&O) marketing channels including Prime Video Storefront, Email, Amazon retail, and more, and supports markets across Europe, Latin America, Canada, and beyond. We are seeking a results‑oriented marketing leader who will be responsible for driving the Traffic and Lifecycle strategy for Prime Video International through centralized roadmap management and cross‑regional coordination. As the Sr. Lifecycle Marketing Manager, you will help deliver a best‑in‑class customer experience by: Centralising outputs from regional Traffic & Lifecycle owners and managing the experiment roadmap, including ad‑hoc and new intake requests from regional leads. Owning the overall Traffic and Lifecycle roadmap and providing leadership updates on progress and learnings. Defining the measurement framework for lifecycle and owning reporting inputs in regular business reviews, coordinating with other teams as applicable. Our environment is fast‑paced and requires someone who is flexible, detail‑oriented, and comfortable working effectively in a deadline‑driven work environment with multiple regional stakeholders. Key job responsibilities Strong stakeholder management skills, demonstrating expertise in marketing experimentation & roadmap prioritisation. Navigating complex regional structures with excellent organisational abilities. Own the relationship with regional Growth & Engagement managers, ensuring that local teams have one key stakeholder to work with when trying to unlock new marketing initiatives for their region. Hold a high bar for strategic alignment and define success metrics, measurement methods and reporting processes for cross‑regional initiatives. Learn from and share best practices across Prime Video teams. Basic Qualifications 6+ years of professional non‑internship marketing experience. 6+ years of developing and managing acquisition marketing or channel programmes. Experience using data and metrics to drive improvements. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables). Experience building, executing and scaling cross‑functional marketing programmes. Experience developing and executing campaigns across a multitude of timezones and languages. Preferred Qualifications Experience driving direction and alignment with large cross‑functional teams and agency partners. Experience designing and executing joint marketing plans with strategic alliance partners with global footprint. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&DD insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well‑being. We thank all applicants for their interest; however only those interviewed will be advised as to hiring status. Location: Canada, Ontario, Toronto – Salary: CAD 91,600.00 – 153,000.00 annually.
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