Influencer Marketing Manager Job at Vets Hired in New York

Job Summary
The Influencer Marketing Manager is responsible for building, scaling, and leading influencer and creator partnership programs. This role develops and executes strategic campaigns that drive brand awareness, audience growth, and revenue objectives. The position requires strong relationship management skills, contract negotiation experience, and a deep understanding of social media and creator ecosystems.

This role collaborates closely with cross-functional teams including marketing, legal, finance, and social to ensure seamless campaign execution and compliance. The position operates in a hybrid work environment.

Key Responsibilities

Develop and lead influencer and creator strategy aligned with brand and revenue goals

Source, vet, and manage influencer partnerships from outreach through campaign recap

Write creative briefs, manage approvals, and oversee campaign execution

Negotiate talent fees with agents, managers, and creators

Partner with legal and finance teams on contracts, approvals, and payment coordination

Build and maintain strong relationships with creators, agencies, and industry partners

Manage campaign budgets and track program spending

Present talent recommendations and partnership strategies to internal and external stakeholders

Track, measure, and report on campaign performance with actionable insightsIdentify emerging trends and competitive opportunities

Collaborate with social teams to amplify influencer-created content

Ensure compliance with FTC guidelines for influencer campaigns

Qualifications
Education: Bachelor’s degree in a related field or equivalent training and experience

Experience: 3–5 years of experience managing influencer marketing or creator partnerships, preferably within beauty, fashion, home, or consumer-focused brands

Skills & Abilities:

Experience negotiating talent contracts and managing campaign budgets

Strong understanding of influencer and social performance metrics

Proven ability to build and maintain creator and agency relationships

Highly organized with the ability to manage multiple campaigns simultaneously

Strong written and verbal communication skills, including brief creation and concept pitching

Experience working cross-functionally with marketing, sales, legal, and finance teams

Deep knowledge of TikTok, Instagram, and social-first content trends

Ability to thrive in fast-paced, evolving environments

Strong interest in shopping, creators, and social media culture

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In Summary: The Influencer Marketing Manager is responsible for building, scaling, and leading influencer and creator partnership programs . The position requires strong relationship management skills, contract negotiation experience, and a deep understanding of social media and creator ecosystems. The position operates in a hybrid work environment .

En Español: Resumen del trabajo El Gerente de Marketing Influencer es responsable de construir, escalar y liderar programas de asociación con influencers y creadores. Este papel desarrolla e ejecuta campañas estratégicas que impulsan la concienciación de marca, el crecimiento de audiencia y los objetivos de ingresos. El puesto funciona en un entorno de trabajo híbrido. Responsabilidades clave Desarrollar y liderar la estrategia del influencer y creador alineada con los objetivos de marca e ingresos Fuente, veterinario y administrar alianzas de influencers desde el alcance a través del recap de campaña Escribir breves relaciones creativas, gestionar aprobaciones y supervisar la ejecución de campañas Negociar tarifas para talentos con agentes, gerentes y creadores Colaborar con equipos legales y financieros sobre contratos, aprobación y coordinación de pagos Componer y mantener fuertes relaciones con creadores, agencias y socios de la industria Gestionar presupuestos de campaña y rastrear gastos de programa Presentar recomendaciones de talento y estrategias de asociación a las partes interesadas internas y externas, medir e informar sobre el rendimiento de la campaña Conceptos accionables Identificar tendencias emergentes y oportunidades competitivas Colaborar con grupos sociales Asigurar el cumplimiento rápido de los contenidos creados por parte de los colaboradores Encuentros personales Creadores de conocimientos interactivos y competencias para la gestión de proyectos de marketing o actividades relacionadas con la cultura social Experiencia: Capacitación en una capacitación escrita y una experiencia avanzada en el ámbito de la creación de medios de comunicación Oficina de alta calidad de negocios, Habilizarse para desarrollar capacidades y manejar al mismo tiempo la capacidad de negocio, así como la formación profesional y las empresas de marketing de marketing, crear experiencias y redes sociales;