Marketing Web Developer Job at Kaizen Lab Inc. in Franklin

Job Title: Marketing Web Developer Reports to: Director of Marketing Department: Marketing Purpose Responsible for advancing Messenger International’s vision by empowering rapid experimentation and execution of marketing value ladders and revenue models through scalable, high-performing web, ecommerce, and marketing technology systems. Primary Outcomes Marketing campaigns, funnels, and ecommerce experiences are launched efficiently, perform reliably, and support timely experimentation and iteration Marketing teams are enabled to test, measure, and refine revenue and engagement models without technical execution becoming a bottleneck Marketing web, ecommerce, and analytics systems operate as stable, well-documented platforms that reduce operational risk and support sustained growth Duties and Responsibilities Design, build, and maintain marketing and campaign web experiences, including landing pages, funnels, and ecommerce pages, in alignment with brand, campaign, and revenue objectives Translate marketing strategy and campaign requirements into scalable, functional web and ecommerce implementations that support rapid testing and iteration Establish and maintain technical patterns and workflows for funnel development, offer sequencing, and campaign execution across free, paid, and donor-supported models Configure, support, and maintain ecommerce platforms and related services (e.g., Shopify, Google Merchant Center) to ensure reliable operation and accurate data flow Design, implement, and maintain marketing analytics, tracking, and attribution frameworks, including UTMs, dashboards, and reporting integrations Support conversion rate optimization (CRO) initiatives by implementing testing frameworks, performance enhancements, and technical improvements across marketing web properties Provide technical support for SEO initiatives, including page performance, site structure, and implementation of optimization best practices Support and maintain email marketing and automation integrations (e.g., Klaviyo), ensuring accurate attribution, deliverability considerations, and integration with ecommerce and analytics systems Partner closely with Marketing, Design, and Content teams to assess feasibility, recommend implementation approaches, and deliver effective campaign execution Maintain documentation, standards, and processes related to marketing web systems, integrations, and deployments to support continuity and scalability Other related duties as assigned Education and/or Experience Bachelor’s degree in web development, marketing technology, computer science, or a related field, or equivalent professional experience Demonstrated professional experience building and maintaining marketing-focused web, ecommerce, and analytics systems General Qualifications Strong proficiency in web development for marketing and ecommerce environments Experience with ecommerce platforms, marketing automation tools, and analytics systems Ability to exercise independent professional judgment in selecting tools, approaches, and implementation methods Strong collaboration and communication skills when working with cross-functional marketing teams Attention to detail, documentation, and process discipline in revenue-impacting systems To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Spiritual Requirements Signed acknowledgement of Messenger’s "Statement of Faith" and "Staff Covenant/Lifestyle Agreement" forms Signed acknowledgement to policies and procedures as stated in our employee handbook Physical Requirements Has the ability to function independently Possess the ability to speak Has the physical ability to be able to lift up to 25 pounds (with or without assistance) This position also may require long periods of sitting, standing up, and walking Work Location Colorado Springs, CO or Nashville, Tennessee area. Must be able to present evidence of identity and legal right to work in the United States. Job Type/Schedule Full-time, 40-hour work week with the potential for occasional overtime. This is an exempt position and is not subject to overtime pay in accordance with the Fair Labor Standards Act (FLSA). Pay This role has a salary range of $75,000 - $82,000 , depending on qualifications and experience. Benefits 401(k) with employer contribution Health, Dental, AD&D & Life insurance Paid time off and sick leave Parental leave benefits after 3-year tenure Messenger will pay for renewal of certifications and required continued education #J-18808-Ljbffr