Growth Marketer Job at ChatGPT Jobs in Charlotte

Job Description Growth Marketer Company: Basement Kings USA Location: Durham, NC; Remote (Eastern Time preferred) Salary: $18.50/hr (Estimated pay) Type: Full-time Benefits: Medical, Dental, Vision, Life, Retirement, PTO Posted: 14 hours ago Build the Acquisition Engine for Multiple Home Services Brands Basement Kings USA is building the dominant foundation repair and waterproofing company in the Southeast and Mid‑Atlantic by partnering with the best local brands and unifying their marketing. What Your Week May Look Like Monday: Review weekend lead volume across all brands. Spot the market where CPL spiked and reallocate budget before lunch. Tuesday: Launch a new LSA campaign for the Virginia market. A/B test ad creative for Cleveland. Write landing page copy for a spring campaign. Wednesday: Debate whether to shift $10K from direct mail to CTV. Make the call, move the money. Thursday: Coordinate a photo shoot with the onsite crew — real technicians, real basements, real work. Review SEO rankings across all four GMB profiles. Friday: Pull the weekly dashboard. Flag what's working, kill what isn't, plan next week's tests. Where You'll Contribute Acquisition: End-to-end lead generation across all brands. Paid media (Google Ads, LSA, CTV/OTT), local SEO, direct mail, and everything in between. You plan it, launch it, optimize it. Analytics: KPIs that matter: CPL, Cost per Booked Appointment, Revenue per Lead. You build the dashboards, allocate the budget, and make the calls based on data — not gut feel. Brand & Content: Content strategy, organic social, creative production across four distinct brand identities. You write the ad copy, coordinate the shoots, and keep four brands feeling like themselves. Vendor & Ops: Each brand comes with their own agencies and vendors. You'll work with them in a unified marketing stack that runs without you micromanaging it. What We're Looking For Must-Have 2-4+ years in growth marketing or demand gen with measurable results and real budget accountability Proven multi-channel paid media management (Google Ads, Meta, LSA) — you've spent real money and can show what it returned Hands‑on local SEO and Google Business Profile optimization Strong GA4, Ads Manager, and reporting/BI tool proficiency You write compelling copy — ad creative, emails, landing pages — not just briefs for someone else to write Strong skills with the modern AI-first marketing tech stack Nice-to-Have Home services marketing experience (foundation repair, waterproofing, HVAC, roofing, plumbing) Multi-location business experience CTV/OTT, direct mail, or offline media familiarity CRM experience (ServiceTitan, HubSpot, or similar) You've built campaigns from scratch, not just optimized what someone else built Compensation Base salary Benefits of Working with Us Base salary Remote-first with flexibility Opportunity to grow as Basement Kings scales; your work directly fuels that growth Paid Time Off Unlimited Paid Time Off 6 paid company holidays Benefits Medical, Dental & Vision coverage available after 60 days (see Summary Plan Description for details) $25,000 Life Insurance policy 401k eligibility after six months with matching (100% of your first 1% and 50% of your next 5%) #J-18808-Ljbffr