Physicians Mutual is hiring: Broadcast & Digital Marketing Strategist in Omaha

Physicians Mutual is seeking a Broadcast & Digital Marketing Strategist to develop, execute, and optimize integrated marketing campaigns that drive top-of-funnel awareness, first-touch sales, and high-quality lead generation across product lines. Reporting to the Program Manager, this role plays a key role in ensuring media investments are data-driven, strategically aligned, and optimized for performance and profitability. The ideal candidate combines strong media expertise with analytical rigor, financial acumen, and cross-functional leadership. Responsibilities Campaign Analysis & Performance Optimization Analyze broadcast and digital campaign performance across linear TV, CTV/streaming, online video, paid search, paid social, and programmatic display Monitor and interpret KPIs Evaluate audience behavior, media efficiency, lead quality, and sales impact Identify trends, performance drivers, and optimization opportunities Conduct research on competitive activity and emerging media channels Partner with analytics teams on measurement approaches and forecasting models Integrated Media Strategy Development Develop and implement integrated broadcast and digital strategies aligned with segmentation and product goals Define targeting, testing plans, business rules, and campaign configurations Facilitate strategy discussions related to performance, creative direction, and testing outcomes Ensure best practices are applied across media placement, creative alignment, and channel integration Lead collaboration across internal teams, agencies, and external vendors Align creative, production, analytics, and media-buying partners to ensure seamless execution Communicate campaign strategies, recommendations, and corrective actions Manage day-to-day agency communications to ensure quality, timeliness, and budget adherence Budget Management & ROI Forecasting Develop and manage annual broadcast and digital media budgets Forecast media impact and profitability Analyze performance against plan and identify drivers of variance Recommend budget reallocations to maximize ROI Negotiate cost efficiencies and evaluate vendor rate structures Qualifications Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Statistics, Data Science, or related field (or equivalent experience) 3-6 years of experience in digital media, broadcast media, performance marketing, or integrated campaign management Strong knowledge of CTV and linear TV, paid search, paid social, programmatic display, and online video campaigns Experience with digital analytics tools and marketing measurement platforms Strong analytical and decision-making skills with ability to interpret and forecast media performance Proficiency with Microsoft Office and tools such as Google Analytics, Google Ads, Microsoft Ads, Meta Advertising, Tableau, or equivalent platforms Strong planning, organizational, and communication skills Ability to manage multiple deadlines and operate effectively with minimal supervision Test-and-learn mindset with creative problem-solving ability #J-18808-Ljbffr