Broadcast & Digital Marketing Strategist
Physicians Mutual Insurance Company, Inc., Omaha, NE, United States
Overview
Physicians Mutual is seeking a Broadcast & Digital Marketing Strategist to develop, execute, and optimize integrated marketing campaigns that drive top-of-funnel awareness, first-touch sales, and high-quality lead generation across product lines. Reporting to the Program Manager, this role plays a key role in ensuring media investments are data-driven, strategically aligned, and optimized for performance and profitability. The ideal candidate combines strong media expertise with analytical rigor, financial acumen, and cross-functional leadership. Responsibilities
Campaign Analysis & Performance Optimization Analyze broadcast and digital campaign performance across linear TV, CTV/streaming, online video, paid search, paid social, and programmatic display Monitor and interpret KPIs Evaluate audience behavior, media efficiency, lead quality, and sales impact Identify trends, performance drivers, and optimization opportunities Conduct research on competitive activity and emerging media channels Partner with analytics teams on measurement approaches and forecasting models Integrated Media Strategy Development Develop and implement integrated broadcast and digital strategies aligned with segmentation and product goals Define targeting, testing plans, business rules, and campaign configurations Facilitate strategy discussions related to performance, creative direction, and testing outcomes Ensure best practices are applied across media placement, creative alignment, and channel integration Lead collaboration across internal teams, agencies, and external vendors Align creative, production, analytics, and media-buying partners to ensure seamless execution Communicate campaign strategies, recommendations, and corrective actions Manage day-to-day agency communications to ensure quality, timeliness, and budget adherence Budget Management & ROI Forecasting Develop and manage annual broadcast and digital media budgets Forecast media impact and profitability Analyze performance against plan and identify drivers of variance Recommend budget reallocations to maximize ROI Negotiate cost efficiencies and evaluate vendor rate structures Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Statistics, Data Science, or related field (or equivalent experience) 3-6 years of experience in digital media, broadcast media, performance marketing, or integrated campaign management Strong knowledge of CTV and linear TV, paid search, paid social, programmatic display, and online video campaigns Experience with digital analytics tools and marketing measurement platforms Strong analytical and decision‑making skills with ability to interpret and forecast media performance Proficiency with Microsoft Office and tools such as Google Analytics, Google Ads, Microsoft Ads, Meta Advertising, Tableau, or equivalent platforms Strong planning, organizational, and communication skills Ability to manage multiple deadlines and operate effectively with minimal supervision Test‑and‑learn mindset with creative problem‑solving ability About Us
Health. Life. Retirement. The Physicians Mutual family empowers people from all walks of life to enjoy the financial security they deserve. That’s what Insurance for all of us® is about. The Physicians Mutual family includes Physicians Mutual Insurance Company, Physicians Life Insurance Company and Physicians Select Insurance Company. Physicians Mutual offers reliable dental and supplemental health insurance, and pet insurance. Physicians Life provides important life insurance, Medicare Supplement insurance and coverage for funeral pre‑planning. Physicians Select Insurance Company additionally offers exclusive Medicare Supplement insurance. Since our start in 1902, our dedication to delivering on our promise has helped make us one of the nation’s leading health and life insurance providers. In fact, we are rated in the top 1% of insurance companies. We consistently maintain some of the highest financial strength ratings in the nation from independent insurance analysts, including A.M. Best Company and Weiss Ratings, ensuring we’ll be there for our policyowners and our employees far into the future. But the achievement we’re most proud of? We have a 95% customer satisfaction rating — a true sign of a company dedicated to embodying its vision.
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Physicians Mutual is seeking a Broadcast & Digital Marketing Strategist to develop, execute, and optimize integrated marketing campaigns that drive top-of-funnel awareness, first-touch sales, and high-quality lead generation across product lines. Reporting to the Program Manager, this role plays a key role in ensuring media investments are data-driven, strategically aligned, and optimized for performance and profitability. The ideal candidate combines strong media expertise with analytical rigor, financial acumen, and cross-functional leadership. Responsibilities
Campaign Analysis & Performance Optimization Analyze broadcast and digital campaign performance across linear TV, CTV/streaming, online video, paid search, paid social, and programmatic display Monitor and interpret KPIs Evaluate audience behavior, media efficiency, lead quality, and sales impact Identify trends, performance drivers, and optimization opportunities Conduct research on competitive activity and emerging media channels Partner with analytics teams on measurement approaches and forecasting models Integrated Media Strategy Development Develop and implement integrated broadcast and digital strategies aligned with segmentation and product goals Define targeting, testing plans, business rules, and campaign configurations Facilitate strategy discussions related to performance, creative direction, and testing outcomes Ensure best practices are applied across media placement, creative alignment, and channel integration Lead collaboration across internal teams, agencies, and external vendors Align creative, production, analytics, and media-buying partners to ensure seamless execution Communicate campaign strategies, recommendations, and corrective actions Manage day-to-day agency communications to ensure quality, timeliness, and budget adherence Budget Management & ROI Forecasting Develop and manage annual broadcast and digital media budgets Forecast media impact and profitability Analyze performance against plan and identify drivers of variance Recommend budget reallocations to maximize ROI Negotiate cost efficiencies and evaluate vendor rate structures Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Statistics, Data Science, or related field (or equivalent experience) 3-6 years of experience in digital media, broadcast media, performance marketing, or integrated campaign management Strong knowledge of CTV and linear TV, paid search, paid social, programmatic display, and online video campaigns Experience with digital analytics tools and marketing measurement platforms Strong analytical and decision‑making skills with ability to interpret and forecast media performance Proficiency with Microsoft Office and tools such as Google Analytics, Google Ads, Microsoft Ads, Meta Advertising, Tableau, or equivalent platforms Strong planning, organizational, and communication skills Ability to manage multiple deadlines and operate effectively with minimal supervision Test‑and‑learn mindset with creative problem‑solving ability About Us
Health. Life. Retirement. The Physicians Mutual family empowers people from all walks of life to enjoy the financial security they deserve. That’s what Insurance for all of us® is about. The Physicians Mutual family includes Physicians Mutual Insurance Company, Physicians Life Insurance Company and Physicians Select Insurance Company. Physicians Mutual offers reliable dental and supplemental health insurance, and pet insurance. Physicians Life provides important life insurance, Medicare Supplement insurance and coverage for funeral pre‑planning. Physicians Select Insurance Company additionally offers exclusive Medicare Supplement insurance. Since our start in 1902, our dedication to delivering on our promise has helped make us one of the nation’s leading health and life insurance providers. In fact, we are rated in the top 1% of insurance companies. We consistently maintain some of the highest financial strength ratings in the nation from independent insurance analysts, including A.M. Best Company and Weiss Ratings, ensuring we’ll be there for our policyowners and our employees far into the future. But the achievement we’re most proud of? We have a 95% customer satisfaction rating — a true sign of a company dedicated to embodying its vision.
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