SEO Analyst Job at One Path Career Partners in Rochester
One Path Career Partners, Rochester, NY, United States
Job Description
We are hiring for an experienced SEO Analyst! In this full-time opportunity, you will lead the development and optimization of high-impact content that drives organic traffic, supports lead generation, and enhances brand authority. Applicants must have at least 3 years of experience in SEO strategy and content development for large-scale web properties. Candidates must be detail-oriented and have a strong technical proficiency. Does this describe you? Apply today!
Job Summary:
We are hiring for an experienced SEO Analyst! In this full-time opportunity, you will lead the development and optimization of high-impact content that drives organic traffic, supports lead generation, and enhances brand authority. Applicants must have at least 3 years of experience in SEO strategy and content development for large-scale web properties. Candidates must be detail-oriented and have a strong technical proficiency. Does this describe you? Apply today!
Job Summary:
- Full time, contract
- M-F schedule
- Develop and implement comprehensive SEO strategies that align with business goals, focusing on keyword targeting, content optimization, and technical SEO.
- Lead the planning, creation, and optimization of blog posts, landing pages, and other digital content
- Write, edit, and refine high-quality, SEO-optimized content that aligns with brand voice and resonates with target audiences.
- Ensure all content is clear, compelling, and conversion-focused.
- Own and manage the SEO content calendar, ensuring timely delivery of content.
- Collaborate with content writers, designers, developers, and marketing teams to ensure SEO best practices are implemented across all digital touchpoints.
- Monitor and analyze content performance using SEO tools.
- Audit existing content to identify opportunities for updates, consolidation, or removal to improve SEO performance and user experience.
- Stay current with SEO algorithm updates, content marketing trends, and editorial best practices.
- Collaborate with web development teams to address technical issues for web properties.
- Minimum 3 years of experience in SEO strategy and content development for large-scale web properties, preferably in a B2B environment.
- Proven experience writing and editing digital content, including blogs, landing pages, and long-form articles.
- Strong editorial judgment with a keen eye for grammar, clarity, tone, and brand consistency.
- Ability to manage content calendars and coordinate with multiple stakeholders.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Conductor, LookerStudio, etc.
- Experience with CMS platforms and basic HTML knowledge.
- Advanced Microsoft Office skills, especially Excel (pivot tables, VLOOKUPs, charts).
- Strong analytical and problem-solving skills.
- AdWords and/or Bing Ads certification is a plus.
- US citizen or permanent resident status
- Completion of a background check