Regional Sales ManagerNew York, NY
Guayaki, New York, NY, United States
Overview
We're looking for a Distribution Partner Manager to play a vital role in our team. The Distribution department shapes Yerba Madre's territory and channel expansion strategies, route-to-market strategies, distribution partner (DP) management, and sales operations across the US and international markets. As a Distribution Partner Manager (DPM), you will harmonize and implement Yerba Madre's commercial strategy and brand standards throughout the Distribution Partner Network (DPs). Your role includes strategic business planning, driving market execution, implementing Key Accounts programs, and elevating Yerba Madre's marketing initiatives within the DP. Join us in driving the success and growth of Yerba Madre's distribution network in the regions assigned. What You'll Help With
Lead the annual Business Planning (BP) process with the DPs
to ensure alignment with Yerba Madre's priorities and expectations. Conduct monthly and quarterly planning reviews
to review performance against BP and targets. Participate in DP sales meetings , provide trainings, and conduct market visits to assess in-store execution and develop action plans against opportunities. Oversee DP performance
including sales volume and in-store execution (e.g., perfect store, competitive positioning, volume targets). Analyze market and distributor depletion data
to produce insights and support tactics in market. Manage Point of Sale (POS) materials, coolers, and equipment , including forecasting, ordering, tracking, and delivery to ensure correct deployment in trade. Manage implementation of shelf incentive programs in independents
and collaborate with local DP-managed Key Accounts. Serve as go-between with Yerba Madre's Key Account (KA) team and DPs
to communicate priorities and implement regional and national KA programs. Implement Yerba Madre's marketing mix within DP , including in-store brand standards and merchandising guidelines (POS, pricing, etc.). Manage Yerba Madre's Field Sales Manager(s) , where applicable. What You'll Provide
5+ years' experience in the CPG beverage industry Current Driver's License with clean driving record and meet DOT driving standards Experience in a Direct Store Delivery (DSD) distribution environment Ability to analyze data and drive insights to action Proficient in Microsoft Excel, PowerPoint, and DP reporting systems Ability to influence decision makers and lead business reviews and presentations Ability to teach, coach, and train others on brand standards and salesmanship How You'll Be Successful In This Role
Strategic Business Planning: Leading the annual BP process with DPs to align with Yerba Madre's priorities and set the stage for successful execution. Performance Monitoring and Action: Conducting monthly and quarterly planning reviews to assess performance against BP and targets, driving proactive responses. In-Field Excellence: Regularly participating in DP sales meetings, trainings, and market visits to assess in-store execution and shape action plans. Travel
Travel is an integral part of this role and is expected to account for approximately 40% of work-related activities. What We Offer
The pay range for this role is an estimate based on various compensation factors; actual pay offered may vary based on experience, education, and other factors. Sales commissions and/or variable pay plans are offered depending on the position. We provide a competitive benefits package including medical, dental, vision, life and disability insurance, mental health benefits, paid medical leave, holidays, and paid time off, with opportunities for career growth and advancement. Salary Range USD $100,000
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USD $130,000 About Yerba Madre
Yerba Madre (formerly Guayaki Yerba Mate) is the nearly 30-year pioneer of regenerative yerba mate and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre means “Mother Herb” and reflects the brand’s values. Headquartered in Sebastopol and Los Angeles, Yerba Madre sources organic, shade-grown yerba mate with 255 family farmers and Indigenous communities in Argentina, Brazil, and Paraguay. Our Market Driven Regeneration model supports reforestation, fair trade premiums, and long-term resilience for grower communities. In 2025, Yerba Madre achieved Regenerative Organic Certified Gold status, setting a global standard for ecological integrity and social responsibility. We are an equal-opportunity employer committed to diversity and inclusion, and we operate with tenets aligned to climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. For more information, visit www.YerbaMadre.com. Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, veteran status, age, or any other protected characteristic where prohibited by law.
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We're looking for a Distribution Partner Manager to play a vital role in our team. The Distribution department shapes Yerba Madre's territory and channel expansion strategies, route-to-market strategies, distribution partner (DP) management, and sales operations across the US and international markets. As a Distribution Partner Manager (DPM), you will harmonize and implement Yerba Madre's commercial strategy and brand standards throughout the Distribution Partner Network (DPs). Your role includes strategic business planning, driving market execution, implementing Key Accounts programs, and elevating Yerba Madre's marketing initiatives within the DP. Join us in driving the success and growth of Yerba Madre's distribution network in the regions assigned. What You'll Help With
Lead the annual Business Planning (BP) process with the DPs
to ensure alignment with Yerba Madre's priorities and expectations. Conduct monthly and quarterly planning reviews
to review performance against BP and targets. Participate in DP sales meetings , provide trainings, and conduct market visits to assess in-store execution and develop action plans against opportunities. Oversee DP performance
including sales volume and in-store execution (e.g., perfect store, competitive positioning, volume targets). Analyze market and distributor depletion data
to produce insights and support tactics in market. Manage Point of Sale (POS) materials, coolers, and equipment , including forecasting, ordering, tracking, and delivery to ensure correct deployment in trade. Manage implementation of shelf incentive programs in independents
and collaborate with local DP-managed Key Accounts. Serve as go-between with Yerba Madre's Key Account (KA) team and DPs
to communicate priorities and implement regional and national KA programs. Implement Yerba Madre's marketing mix within DP , including in-store brand standards and merchandising guidelines (POS, pricing, etc.). Manage Yerba Madre's Field Sales Manager(s) , where applicable. What You'll Provide
5+ years' experience in the CPG beverage industry Current Driver's License with clean driving record and meet DOT driving standards Experience in a Direct Store Delivery (DSD) distribution environment Ability to analyze data and drive insights to action Proficient in Microsoft Excel, PowerPoint, and DP reporting systems Ability to influence decision makers and lead business reviews and presentations Ability to teach, coach, and train others on brand standards and salesmanship How You'll Be Successful In This Role
Strategic Business Planning: Leading the annual BP process with DPs to align with Yerba Madre's priorities and set the stage for successful execution. Performance Monitoring and Action: Conducting monthly and quarterly planning reviews to assess performance against BP and targets, driving proactive responses. In-Field Excellence: Regularly participating in DP sales meetings, trainings, and market visits to assess in-store execution and shape action plans. Travel
Travel is an integral part of this role and is expected to account for approximately 40% of work-related activities. What We Offer
The pay range for this role is an estimate based on various compensation factors; actual pay offered may vary based on experience, education, and other factors. Sales commissions and/or variable pay plans are offered depending on the position. We provide a competitive benefits package including medical, dental, vision, life and disability insurance, mental health benefits, paid medical leave, holidays, and paid time off, with opportunities for career growth and advancement. Salary Range USD $100,000
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USD $130,000 About Yerba Madre
Yerba Madre (formerly Guayaki Yerba Mate) is the nearly 30-year pioneer of regenerative yerba mate and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre means “Mother Herb” and reflects the brand’s values. Headquartered in Sebastopol and Los Angeles, Yerba Madre sources organic, shade-grown yerba mate with 255 family farmers and Indigenous communities in Argentina, Brazil, and Paraguay. Our Market Driven Regeneration model supports reforestation, fair trade premiums, and long-term resilience for grower communities. In 2025, Yerba Madre achieved Regenerative Organic Certified Gold status, setting a global standard for ecological integrity and social responsibility. We are an equal-opportunity employer committed to diversity and inclusion, and we operate with tenets aligned to climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. For more information, visit www.YerbaMadre.com. Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, veteran status, age, or any other protected characteristic where prohibited by law.
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