Regional Sales Manager
Yerba Madre, New York, NY, United States
Regional Sales Manager (RSM)
We’re looking for a
Regional Sales Manager (RSM)
to play a vital role in our commercial team. The Sales organization is instrumental in shaping Yerba Madre’s territory and channel expansion strategies, route‑to‑market execution, distributor management, and sales operations across U.S. and international markets.
As a
Regional Sales Manager , you will be responsible for harmonizing and implementing Yerba Madre’s commercial strategy and brand standards throughout your assigned region. You’ll deliver value by driving strategic business planning with distribution partners, leading market execution, supporting Key Accounts programs, and elevating Yerba Madre’s marketing initiatives at retail. Join us in driving the success and growth of the Yerba Madre brand across your market
How You’ll Help
Lead the annual Business Planning (BP) process
with distribution partners to ensure alignment with Yerba Madre’s priorities and expectations.
Conduct monthly and quarterly business reviews
to evaluate performance against BP and sales targets.
Regularly participate in distributor sales meetings , deliver trainings, and conduct market visits to assess in‑store execution and develop action plans for improvement.
Oversee distributor performance , including sales volume, in‑store execution, competitive performance, and achievement of volume targets.
Analyze market and distributor depletion data
to produce insights, identify opportunities, and inform strategic actions in the market.
Manage Point of Sale (POS) materials, coolers, and equipment —forecasting, ordering, tracking, and ensuring proper deployment of assets.
Manage implementation of shelf incentive programs
in independent channels and collaborate with distributors on Key Accounts management.
Serve as liaison between Yerba Madre’s Key Accounts team and distributors , communicating priorities and ensuring implementation of regional and national KA programs.
Execute Yerba Madre’s marketing mix at retail , including in‑store brand standards, merchandising guidelines, POS execution, and pricing compliance.
Manage Yerba Madre’s Field Sales Manager(s) , where applicable.
What You’ll Provide
5+ years of experience in the CPG beverage industry
Current driver’s license with clean driving record; must meet DOT driving standards
Experience in a Direct Store Delivery (DSD) distribution environment
Strong analytical skills with the ability to translate data into actionable insights
Proficiency in Microsoft Excel, PowerPoint, and distributor reporting systems
Ability to influence decision‑makers and confidently lead business reviews and presentations
Ability to teach, coach, and train others on brand standards and sales execution
How You’ll Be Successful in This Role Strategic Business Planning You’ll lead the annual planning process with distributor partners to ensure alignment with Yerba Madre’s priorities, setting the foundation for successful execution throughout the year.
Performance Monitoring & Accountability By conducting consistent monthly and quarterly reviews, you’ll ensure progress toward goals, address gaps proactively, and capitalize on opportunities.
In‑Field Leadership Your presence in the market—attending sales meetings, leading trainings, and conducting store visits—will ensure executional excellence and continuous improvement across your region.
Travel Travel is an integral part of this role and is expected to represent approximately
40%
of work‑related activities.
What We Offer The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top‑tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
Salary Range
$100,000 - $130,000 USD
Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer‑bah ma‑tay] and the category leader in ready‑to‑drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.
Headquartered in Sebastopol and Los Angeles, California, Yerba Madre sources organic, shade‑grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long‑term economic resilience for grower communities.
In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status—setting a new global standard for ecological integrity, cultural respect, and environmental restoration.
As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit
www.YerbaMadre.com .
Yerba Madre is an equal‑opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance. #J-18808-Ljbffr
Regional Sales Manager (RSM)
to play a vital role in our commercial team. The Sales organization is instrumental in shaping Yerba Madre’s territory and channel expansion strategies, route‑to‑market execution, distributor management, and sales operations across U.S. and international markets.
As a
Regional Sales Manager , you will be responsible for harmonizing and implementing Yerba Madre’s commercial strategy and brand standards throughout your assigned region. You’ll deliver value by driving strategic business planning with distribution partners, leading market execution, supporting Key Accounts programs, and elevating Yerba Madre’s marketing initiatives at retail. Join us in driving the success and growth of the Yerba Madre brand across your market
How You’ll Help
Lead the annual Business Planning (BP) process
with distribution partners to ensure alignment with Yerba Madre’s priorities and expectations.
Conduct monthly and quarterly business reviews
to evaluate performance against BP and sales targets.
Regularly participate in distributor sales meetings , deliver trainings, and conduct market visits to assess in‑store execution and develop action plans for improvement.
Oversee distributor performance , including sales volume, in‑store execution, competitive performance, and achievement of volume targets.
Analyze market and distributor depletion data
to produce insights, identify opportunities, and inform strategic actions in the market.
Manage Point of Sale (POS) materials, coolers, and equipment —forecasting, ordering, tracking, and ensuring proper deployment of assets.
Manage implementation of shelf incentive programs
in independent channels and collaborate with distributors on Key Accounts management.
Serve as liaison between Yerba Madre’s Key Accounts team and distributors , communicating priorities and ensuring implementation of regional and national KA programs.
Execute Yerba Madre’s marketing mix at retail , including in‑store brand standards, merchandising guidelines, POS execution, and pricing compliance.
Manage Yerba Madre’s Field Sales Manager(s) , where applicable.
What You’ll Provide
5+ years of experience in the CPG beverage industry
Current driver’s license with clean driving record; must meet DOT driving standards
Experience in a Direct Store Delivery (DSD) distribution environment
Strong analytical skills with the ability to translate data into actionable insights
Proficiency in Microsoft Excel, PowerPoint, and distributor reporting systems
Ability to influence decision‑makers and confidently lead business reviews and presentations
Ability to teach, coach, and train others on brand standards and sales execution
How You’ll Be Successful in This Role Strategic Business Planning You’ll lead the annual planning process with distributor partners to ensure alignment with Yerba Madre’s priorities, setting the foundation for successful execution throughout the year.
Performance Monitoring & Accountability By conducting consistent monthly and quarterly reviews, you’ll ensure progress toward goals, address gaps proactively, and capitalize on opportunities.
In‑Field Leadership Your presence in the market—attending sales meetings, leading trainings, and conducting store visits—will ensure executional excellence and continuous improvement across your region.
Travel Travel is an integral part of this role and is expected to represent approximately
40%
of work‑related activities.
What We Offer The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top‑tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
Salary Range
$100,000 - $130,000 USD
Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer‑bah ma‑tay] and the category leader in ready‑to‑drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.
Headquartered in Sebastopol and Los Angeles, California, Yerba Madre sources organic, shade‑grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long‑term economic resilience for grower communities.
In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status—setting a new global standard for ecological integrity, cultural respect, and environmental restoration.
As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit
www.YerbaMadre.com .
Yerba Madre is an equal‑opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance. #J-18808-Ljbffr