Marketing Manager - Residential Real Estate/Homebuilding
Phoenix VX, Dallas, TX, United States
Overview
Our client is a rapidly growing residential homebuilding organization is seeking a strategic and results-oriented
Marketing Manager
to lead marketing initiatives that drive brand awareness, qualified lead generation, and sales growth. This role is ideal for a marketing professional who understands the dynamics of the
residential construction and homebuilding industry
and thrives in a fast-paced, collaborative environment. The Marketing Manager will play a critical role in aligning
sales strategy, brand positioning, and marketing execution
across both digital and traditional channels. This individual will lead marketing initiatives that strengthen community visibility, support sales teams, and deliver measurable marketing performance. Key Responsibilities
Develop and execute targeted marketing campaigns that support
lead generation, community launches, and home sales initiatives . Partner closely with Sales leadership to ensure marketing strategies align with
revenue objectives and buyer acquisition goals . Analyze
market trends, competitive activity, and consumer insights
to refine messaging and campaign effectiveness. Manage and optimize the
marketing budget , ensuring resources are allocated to initiatives that deliver measurable ROI. Brand Management & Content Development
Oversee the creation of
high-impact marketing collateral , ensuring brand consistency across digital, print, and on-site materials. Manage website content updates, digital advertising initiatives, social media campaigns, and email marketing programs. Coordinate
professional photography, community marketing materials, signage updates, and promotional assets
to support new developments and sales centers. Ensure brand identity and messaging remain consistent across all marketing touchpoints. Team Leadership & Cross-Functional Collaboration
Lead and mentor a team of marketing professionals, fostering collaboration, innovation, and performance accountability. Work cross-functionally with
sales teams, design teams, construction teams, and external vendors
to support marketing initiatives tied to community launches and inventory promotion. Build and manage relationships with
agencies, creative vendors, and media partners
to ensure high-quality marketing execution. Operational Marketing Support
Maintain inventory and organization of
marketing materials, promotional assets, and print collateral . Monitor inbound marketing inquiries and route leads appropriately to sales representatives. Support the preparation of
warranty packets, printed marketing materials, and sales center documentation . Conduct periodic audits of marketing assets and assist with special projects supporting growth initiatives. Required Qualifications
Minimum
3+ years of marketing experience within homebuilding, residential real estate, construction, or a closely related industry . Proven ability to develop and execute
marketing campaigns that support sales and lead generation objectives . Strong
project management and organizational skills , with the ability to manage multiple initiatives simultaneously. Experience collaborating with
sales teams and cross-functional departments
to align marketing strategies with business goals. Demonstrated experience managing
marketing budgets and evaluating campaign performance metrics . Proficiency with
marketing analytics tools, CRM platforms, digital marketing tools, and campaign reporting systems . Strong communication, presentation, and vendor management skills. Preferred Experience
Experience supporting
new home community launches, builder marketing programs, or residential real estate campaigns . Familiarity with
digital advertising, community marketing events, and builder marketing strategies . Experience managing or mentoring a marketing team. Application Requirements
Professional portfolio showcasing marketing campaigns and projects LinkedIn profile required Benefits
Comprehensive benefits package including
medical, dental, vision insurance, 401(k), paid time off, holidays, and additional employee benefits . Additional Information
This is a
confidential search
replacing an existing position. Company details will be shared with candidates during the interview process.
#J-18808-Ljbffr
Our client is a rapidly growing residential homebuilding organization is seeking a strategic and results-oriented
Marketing Manager
to lead marketing initiatives that drive brand awareness, qualified lead generation, and sales growth. This role is ideal for a marketing professional who understands the dynamics of the
residential construction and homebuilding industry
and thrives in a fast-paced, collaborative environment. The Marketing Manager will play a critical role in aligning
sales strategy, brand positioning, and marketing execution
across both digital and traditional channels. This individual will lead marketing initiatives that strengthen community visibility, support sales teams, and deliver measurable marketing performance. Key Responsibilities
Develop and execute targeted marketing campaigns that support
lead generation, community launches, and home sales initiatives . Partner closely with Sales leadership to ensure marketing strategies align with
revenue objectives and buyer acquisition goals . Analyze
market trends, competitive activity, and consumer insights
to refine messaging and campaign effectiveness. Manage and optimize the
marketing budget , ensuring resources are allocated to initiatives that deliver measurable ROI. Brand Management & Content Development
Oversee the creation of
high-impact marketing collateral , ensuring brand consistency across digital, print, and on-site materials. Manage website content updates, digital advertising initiatives, social media campaigns, and email marketing programs. Coordinate
professional photography, community marketing materials, signage updates, and promotional assets
to support new developments and sales centers. Ensure brand identity and messaging remain consistent across all marketing touchpoints. Team Leadership & Cross-Functional Collaboration
Lead and mentor a team of marketing professionals, fostering collaboration, innovation, and performance accountability. Work cross-functionally with
sales teams, design teams, construction teams, and external vendors
to support marketing initiatives tied to community launches and inventory promotion. Build and manage relationships with
agencies, creative vendors, and media partners
to ensure high-quality marketing execution. Operational Marketing Support
Maintain inventory and organization of
marketing materials, promotional assets, and print collateral . Monitor inbound marketing inquiries and route leads appropriately to sales representatives. Support the preparation of
warranty packets, printed marketing materials, and sales center documentation . Conduct periodic audits of marketing assets and assist with special projects supporting growth initiatives. Required Qualifications
Minimum
3+ years of marketing experience within homebuilding, residential real estate, construction, or a closely related industry . Proven ability to develop and execute
marketing campaigns that support sales and lead generation objectives . Strong
project management and organizational skills , with the ability to manage multiple initiatives simultaneously. Experience collaborating with
sales teams and cross-functional departments
to align marketing strategies with business goals. Demonstrated experience managing
marketing budgets and evaluating campaign performance metrics . Proficiency with
marketing analytics tools, CRM platforms, digital marketing tools, and campaign reporting systems . Strong communication, presentation, and vendor management skills. Preferred Experience
Experience supporting
new home community launches, builder marketing programs, or residential real estate campaigns . Familiarity with
digital advertising, community marketing events, and builder marketing strategies . Experience managing or mentoring a marketing team. Application Requirements
Professional portfolio showcasing marketing campaigns and projects LinkedIn profile required Benefits
Comprehensive benefits package including
medical, dental, vision insurance, 401(k), paid time off, holidays, and additional employee benefits . Additional Information
This is a
confidential search
replacing an existing position. Company details will be shared with candidates during the interview process.
#J-18808-Ljbffr