Content Marketing Specialist Job at TradeJobsWorkforce in Sparta

Job Responsibilities:

• Develop engaging content campaigns that resonate with our marketing objectives and align with company goals.
• Create, edit, and tailor content for our diverse platforms, including our website, LinkedIn, Medium, and Facebook.
• Propose and pitch articles for publication on third-party websites and contribute guest posts on partner sites.
• Conduct thorough online and field research to inform blog posts, articles, guides, and other forms of content.
• Collaborate with the marketing team to assess content performance metrics such as attention time, click-through rates, and social engagement growth, using insights to optimize existing content and inspire new ideas.
• Write and A/B test web copy, including calls-to-action, value propositions, and landing pages.