Marketing Programs Manager

Marketing Programs Manager

Location: Raleigh, NC
Team: Marketing
Reports to: Director of Marketing and Demand Generation
Salary: $90,000 to $110,000
Start Date: Targeting April 1

About Greenplaces

Greenplaces helps businesses make sustainability practical and measurable. Our software and services allow companies to track carbon emissions and manage sustainability programs in a way that drives real operational change, not just reporting.

Headquartered in Raleigh, NC, we partner with organizations that want sustainability to be a real business function rather than a side initiative. We are a certified B Corp and build our product and culture around accountability, transparency, and long term environmental impact.

About the Role

We are hiring a Marketing Programs Manager to execute marketing initiatives across content, events, and campaigns. This role focuses on turning plans into launched programs that support pipeline generation and brand credibility.

You will coordinate campaigns across email, social, web, and conferences while ensuring projects launch on time and are measurable. Events are one channel within the role alongside content publishing and marketing automation.

This is a high ownership role for someone who moves quickly, thinks in systems, and uses AI to work smarter rather than harder.

Responsibilities

Campaign and Program Execution
Build and run marketing campaigns across email, web, and social channels
Create landing pages and workflows in HubSpot and Wordpress
Maintain the marketing calendar and coordinate deadlines among stakeholders
Track performance and provide reporting on engagement and pipeline impact
Assist partnership marketing initiatives
Events

Research conferences based on audience fit and expected value
Coordinate registration, logistics, and confirmations
Launch event landing pages and follow up campaigns
Partner with Sales on outreach and follow through
Track event performance and results
Content Operations

Proofread and prepare content for publishing
Schedule and publish social and email content
Assist with AI supported content drafting and editing
Manage press releases and award submissions
Create lightweight supporting assets such as slides, simple graphics, and short video edits
How You Will Work

Own execution and follow through on marketing programs
Balance speed with organization and accuracy
Use AI tools daily to improve output quality and efficiency - beyond chat, utilize AI to build repeatable processes, live dashboards, and actionable insights
Build repeatable workflows rather than one off efforts
Collaborate closely with Sales and Marketing leadership
What Success Looks Like in the First Six Months

Understanding of our industry, market, and target buyers
Campaigns launch consistently and on schedule
Events produce measurable pipeline activity
Marketing calendar is proactive, organized, and predictable
Published content is impactful with no spelling or grammatical errors
Ownership of role, including utilizing tools (such as AI) to efficiently manage tasks
Qualifications

Strong initiative. Self-starters will succeed here
Three to five years experience in marketing, campaign operations, or content execution
Strong organizational and project management skills
Comfortable handling multiple deadlines at once
Detail oriented editor and communicator
Experience supporting B2B marketing efforts
Practical experience using AI tools in a professional workflow such as drafting content, editing copy, summarizing research, building campaign assets, or improving operational efficiency
Technical Skills

HubSpot or similar marketing automation platform, including landing page creation and email workflow setup
Email workflow setup
Familiarity with AI content tools and ability to refine outputs for brand voice and accuracy
Basic video or visual asset editing
Spreadsheet reporting
Nice to Have

B2B SaaS experience
Event coordination experience
Copyediting and proofing experience
Interest in sustainability
Exposure to partnership or co marketing programs
Our Expectations Around AI

At Greenplaces, AI is a core part of how we work. We expect this role to use AI tools daily to increase speed, improve quality, and scale marketing output.

This includes:
Using AI to research audiences, keywords, and content opportunities
Drafting and refining email, web, and social copy
Summarizing research and turning insights into campaigns
Building structured workflows and repeatable processes
Editing and improving AI outputs to meet brand and quality standards
We are not looking for someone who experiments occasionally with AI tools. We are looking for someone who has integrated AI into their professional workflow and understands how to use it responsibly, strategically, and efficiently.

Strong judgment, editing ability, and brand sensitivity are essential. AI accelerates the work, but human ownership and accountability remain critical.

What We Offer

Work that directly contributes to climate action and responsible business practices
A mission driven, certified B Corp culture that cares deeply about environmental impact and how we operate internally
A scaling startup environment where your ideas can quickly turn into real programs and visible results
High ownership and real autonomy rather than rigid corporate structure
Unlimited PTO
Medical, dental, and vision coverage
Equity participation
Hybrid flexibility
Annual team retreats and in person gatherings

Greenplaces is an equal opportunity employer and encourages applicants from all backgrounds to apply.