Senior Vice President Marketing
Girls in Real Life, New York, NY, United States
Overview
SVP Marketing Thank you so much for applying to Maisonette! We look forward to reviewing your application. The SVP Marketing (Head of Marketing) will guide the marketing function during Maisonette’s next stage of scalable, profit-minded growth. Responsibilities
Drive sustainable GMV and contribution profit growth Build a quality customer base focused on growing customer Lifetime GMV; engage consumers across all categories, occasions and life stages Drive strategy and implementation of long term loyalty initiatives to improve LTV to CAC ratio Test and diversify acquisition channels to reduce reliance on paid marketing Amplify our brand story to build mindshare with our audience: the modern parent Lead our customer strategy; deeply know who our customer is and what motivates them, ensure the entire company is aligned around and inspired by our customer Weave together data-driven decision making and inspired creativity Mentor and build a best in class marketing team Application Details
Please share your LinkedIn profile or links to any other media/portfolio you believe is best. Link to Electronic Resume (e.g. Google Doc) - please ensure sharing rights will allow us to view your resume ("anyone with the link" works best or share with recruiting@maisonette.com). If you have worked with any Children's Brands, please list them here (e.g. Crate & Barrel, Million Dollar Baby, Delta Children, etc.). Experience and Availability
How many years of marketing experience do you have? * 5-10 10-15 years 15+ years Are you based within commuting distance to New York City? Our offices are in the financial district and we are on a hybrid 3 days/week schedule starting in the fall. * Yes No
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SVP Marketing Thank you so much for applying to Maisonette! We look forward to reviewing your application. The SVP Marketing (Head of Marketing) will guide the marketing function during Maisonette’s next stage of scalable, profit-minded growth. Responsibilities
Drive sustainable GMV and contribution profit growth Build a quality customer base focused on growing customer Lifetime GMV; engage consumers across all categories, occasions and life stages Drive strategy and implementation of long term loyalty initiatives to improve LTV to CAC ratio Test and diversify acquisition channels to reduce reliance on paid marketing Amplify our brand story to build mindshare with our audience: the modern parent Lead our customer strategy; deeply know who our customer is and what motivates them, ensure the entire company is aligned around and inspired by our customer Weave together data-driven decision making and inspired creativity Mentor and build a best in class marketing team Application Details
Please share your LinkedIn profile or links to any other media/portfolio you believe is best. Link to Electronic Resume (e.g. Google Doc) - please ensure sharing rights will allow us to view your resume ("anyone with the link" works best or share with recruiting@maisonette.com). If you have worked with any Children's Brands, please list them here (e.g. Crate & Barrel, Million Dollar Baby, Delta Children, etc.). Experience and Availability
How many years of marketing experience do you have? * 5-10 10-15 years 15+ years Are you based within commuting distance to New York City? Our offices are in the financial district and we are on a hybrid 3 days/week schedule starting in the fall. * Yes No
#J-18808-Ljbffr