Senior Vice President Marketing
SupportFinity™, New York, NY, United States
Maisonette, founded in 2017 by two moms, is a rapidly growing, venture-backed startup that serves as a premier marketplace for baby and kids' products. Offering a curated selection of high-quality items, from stylish clothing and toys to home décor, Maisonette is dedicated to helping parents make informed decisions. The platform also provides expert guidance and inspiration, empowering families to focus on what truly matters. With a mission to bring magic and ease into everyday family life, Maisonette is redefining the way modern families shop for their children.
Role Description The SVP Marketing (Head of Marketing) will guide the marketing function during Maisonette’s next stage of scalable, profit‑minded growth.
High‑Level Responsibilities
Drive sustainable GMV and contribution profit growth
Build a quality customer base focused on growing customer Lifetime GMV; engage consumers across all categories, occasions and life stages
Drive strategy and implementation of long term loyalty initiatives to improve LTV to CAC ratio
Test and diversify acquisition channels to reduce reliance on paid marketing
Amplify our brand story to build mindshare with our audience: the modern parent
Lead our customer strategy; deeply know who our customer is and what motivates them, ensure the entire company is aligned around and inspired by our customer
Weave together data-driven decision making and inspired creativity
Mentor and build a best‑in‑class marketing team
Role & Responsibilities Reporting to the President, the SVP of Marketing will own the development and execution of a comprehensive marketing strategy; leading all aspects of the marketing mix across Paid, Lifecycle, Brand and Creative.
Specific Responsibilities Include: Customer Retention / Lifecycle Marketing
Drive strategies for improving customer LTV, inclusive of implementation of new programs (eg, Loyalty Program, Referral Program, etc) and optimization of current channels (Lifecycle)
Leverage a data-driven approach to build an LTV strategy rooted in cohort analysis and customer behavior
Develop and implement a data-driven methodology for customer segmentation and audience strategies across channels
Set company‑wide OKRs to improve customer retention with specific measurables and dashboards; serve as Exec Sponsor on all customer retention initiatives in order to support the cross‑functional nature of work
[Retention has historically been under‑invested in at Maisonette and is the most critical area of focus within marketing and company wide]
Brand Marketing (Earned, Owned and Integrated Marketing)
Reduce reliance on paid marketing by developing an earned media strategy to drive organic growth by testing into new channels; being able to measure and show ROI will be integral to advocate for increased investment from investors/Board of Directors
Own owned media strategy (site content, organic social, etc) to continue building brand awareness for Maisonette and evolving our brand/voice to serve older children as well
Own integrated marketing strategy to support how Maisonette shows up across key occasions throughout the year: holiday, back to school, Easter, Valentine’s Day, camp, site‑wide sale moments and markdowns, etc.
Inherently understand vendor mix, consumer mindset and trends to capitalize on
Lead the team to create brand‑right campaigns for each occasion
Develop go‑to‑market strategy for high priority launches (eg, Pre‑Teen) to drive growth and retention, leveraging PR agency and other contractors to support launch
Paid Marketing + Analytics
Partner with VP Growth on paid marketing strategy (paid shopping, search, social and affiliate), driving improved efficiency over time and testing into new high‑ROAS, scalable channels
Support promotional strategy as needed, particularly as we roll out loyalty program
Partner with VP Growth and finance team on company forecasting and budgeting
Partner with VP Growth and data team on implementation of new attribution platform to strategically scale marketing budget over time
Creative
Oversight of creative strategy and Creative Director to ensure strategies align with overarching company and marketing goals
Support on development of new creative architecture and brand strategy for pre‑teen brand
Oversight of resourceful creative budgets
Leadership
Shepherd transition from marketing strategy focused on paid marketing and owned channels to one rooted in creating a flywheel of healthy customer economics
Leverage strength of Maisonette brand to drive organic acquisition and continue to build new growth streams rooted in brand, organic and high retention (pre‑teen, retail, etc.)
Manage a team of 5 direct reports, plus contract resources and agencies
Professional Qualifications
15+ years of full‑stack marketing and senior leadership experience scaling a high‑growth consumer e‑commerce business; expertise in retail and/or marketplaces preferred
An influential strategist who is also a hands‑on leader who can get into the weeds and execute
Specific experience driving customer retention, acquiring customers via high‑ROAS/scalable channels, and driving brand strategy for a premium yet approachable brand
Strong understanding of the shifting digital landscape and the key levers to drive growth for a modern e‑commerce business
Passionate about Maisonette’s mission with deep understanding of the children’s space
High integrity and empathetic leader who inspires, challenges and elevates others
Location Hybrid, New York City. Our team is in office three days a week with Tuesdays and Thursdays being mandatory. Our office is in lower Manhattan.
#J-18808-Ljbffr
Role Description The SVP Marketing (Head of Marketing) will guide the marketing function during Maisonette’s next stage of scalable, profit‑minded growth.
High‑Level Responsibilities
Drive sustainable GMV and contribution profit growth
Build a quality customer base focused on growing customer Lifetime GMV; engage consumers across all categories, occasions and life stages
Drive strategy and implementation of long term loyalty initiatives to improve LTV to CAC ratio
Test and diversify acquisition channels to reduce reliance on paid marketing
Amplify our brand story to build mindshare with our audience: the modern parent
Lead our customer strategy; deeply know who our customer is and what motivates them, ensure the entire company is aligned around and inspired by our customer
Weave together data-driven decision making and inspired creativity
Mentor and build a best‑in‑class marketing team
Role & Responsibilities Reporting to the President, the SVP of Marketing will own the development and execution of a comprehensive marketing strategy; leading all aspects of the marketing mix across Paid, Lifecycle, Brand and Creative.
Specific Responsibilities Include: Customer Retention / Lifecycle Marketing
Drive strategies for improving customer LTV, inclusive of implementation of new programs (eg, Loyalty Program, Referral Program, etc) and optimization of current channels (Lifecycle)
Leverage a data-driven approach to build an LTV strategy rooted in cohort analysis and customer behavior
Develop and implement a data-driven methodology for customer segmentation and audience strategies across channels
Set company‑wide OKRs to improve customer retention with specific measurables and dashboards; serve as Exec Sponsor on all customer retention initiatives in order to support the cross‑functional nature of work
[Retention has historically been under‑invested in at Maisonette and is the most critical area of focus within marketing and company wide]
Brand Marketing (Earned, Owned and Integrated Marketing)
Reduce reliance on paid marketing by developing an earned media strategy to drive organic growth by testing into new channels; being able to measure and show ROI will be integral to advocate for increased investment from investors/Board of Directors
Own owned media strategy (site content, organic social, etc) to continue building brand awareness for Maisonette and evolving our brand/voice to serve older children as well
Own integrated marketing strategy to support how Maisonette shows up across key occasions throughout the year: holiday, back to school, Easter, Valentine’s Day, camp, site‑wide sale moments and markdowns, etc.
Inherently understand vendor mix, consumer mindset and trends to capitalize on
Lead the team to create brand‑right campaigns for each occasion
Develop go‑to‑market strategy for high priority launches (eg, Pre‑Teen) to drive growth and retention, leveraging PR agency and other contractors to support launch
Paid Marketing + Analytics
Partner with VP Growth on paid marketing strategy (paid shopping, search, social and affiliate), driving improved efficiency over time and testing into new high‑ROAS, scalable channels
Support promotional strategy as needed, particularly as we roll out loyalty program
Partner with VP Growth and finance team on company forecasting and budgeting
Partner with VP Growth and data team on implementation of new attribution platform to strategically scale marketing budget over time
Creative
Oversight of creative strategy and Creative Director to ensure strategies align with overarching company and marketing goals
Support on development of new creative architecture and brand strategy for pre‑teen brand
Oversight of resourceful creative budgets
Leadership
Shepherd transition from marketing strategy focused on paid marketing and owned channels to one rooted in creating a flywheel of healthy customer economics
Leverage strength of Maisonette brand to drive organic acquisition and continue to build new growth streams rooted in brand, organic and high retention (pre‑teen, retail, etc.)
Manage a team of 5 direct reports, plus contract resources and agencies
Professional Qualifications
15+ years of full‑stack marketing and senior leadership experience scaling a high‑growth consumer e‑commerce business; expertise in retail and/or marketplaces preferred
An influential strategist who is also a hands‑on leader who can get into the weeds and execute
Specific experience driving customer retention, acquiring customers via high‑ROAS/scalable channels, and driving brand strategy for a premium yet approachable brand
Strong understanding of the shifting digital landscape and the key levers to drive growth for a modern e‑commerce business
Passionate about Maisonette’s mission with deep understanding of the children’s space
High integrity and empathetic leader who inspires, challenges and elevates others
Location Hybrid, New York City. Our team is in office three days a week with Tuesdays and Thursdays being mandatory. Our office is in lower Manhattan.
#J-18808-Ljbffr