Director Omnichannel Analytics

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that is bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth and variety in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams and be responsible for the outcomes while our leaders support and mentor you.

We are a profitable rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.

If this excites you, then apply

Role and Location: Hybrid in California

The Omnichannel Analytics Director will be responsible for building & leading the Omnichannel Analytics function. This includes both significant client-facing duties as well as internal capability development and management responsibilities.

For our clients, the Omnichannel Analytics Director ensures media strategy translates to in-market performance – not just media engagement but commercial performance. This involves managing analytics team members but also hands on work in developing measurement plans and finalizing performance reports that align to brand strategy.

The Omnichannel Analytics Director is responsible for creating an analytics strategy that supports our value proposition and building out the requisite internal capabilities & skills.

This role will work closely with media planning & media strategy to continually improve our analytics offerings as well as build new analytics products aligned to our value proposition.

Lastly, the Omnichannel Analytics Director will work with Media and Data Engineering teams to ensure data ingestion and reporting processes delivery high quality outputs.

This position reports to the SVP Strategy.

Key Responsibilities

• Develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Lead the measurement plan development and ensure that analytics efforts lead to clear, compelling and actionable insights.
• Support new business initiatives by contributing to case studies, presenting key findings, and summarizing previous successes.
• Performance Analytics
• In consultation with Media and Strategy teams, own the development & delivery of insights-driven recommendations for client planning & other deliverables.
• Ensure the accuracy and integrity of internal and third-party data sources that support the custom measurement platform.
• Work with vendors to shape / troubleshoot program structure & performance.
• Product & Process Development
• Collaborate with cross-functional stakeholders to the development of analytics products, including audience targeting and performance & investment modeling
• Build analytics processes and tools to improve efficiency and decrease errors in data ingestion and synthesis.
• Lead experimentation and testing, designing lift studies and custom attribution models that improve marketing performance.
• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
• Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices.

Qualifications

Key Characteristics:

• Analytical mindset, able to interpret data and provide clear, actionable insights.
• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Excellent communication and organizational skills, with the ability to manage multiple deliverables and tight deadlines.
• Proactive and entrepreneurial with a desire to build a company, proactively solve problems, and willingness to not just lead, but do the work.

Experience:

• Bachelor’s Degree in Business, Marketing, Data Analytics, or a related field.
• 7+ years of experience in data/analytics consulting, quantitative marketing, or media data analysis.
• Strong background in data visualization and reporting, with proficiency in tools such as Tableau and Excel.
• Proven experience working with media data and excellent knowledge of marketing metrics, KPIs, and performance reporting.
• Experience in healthcare, pharmaceuticals, or life sciences is highly preferred.

If you’re passionate about turning data into actionable insights and want to make an impact in the healthcare marketing space, we encourage you to apply.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

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