Associate Director, Audience Modeling & Activation Job at SupportFinity™ in Sunn

Associate Director, Audience Modeling & Activation At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life‑changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. Job Description As the Associate Director, Audience Modeling & Activation, you will play a pivotal role in identifying, defining, and targeting the right audiences to drive engagement and meet brand objectives. This role requires a deep understanding of data modeling techniques and a strategic approach to audience segmentation, ensuring that campaigns reach the right people with the right message at the right time. Hybrid position based in Foster City, California. Key Responsibilities Audience Segmentation & Modeling: Develop advanced machine learning models and statistical algorithms to create highly targeted audience segments. Leverage modeled audience techniques (e.g., 3P LAL, look‑alike modeling) based on consumer behaviors, demographics and other relevant factors to enhance targeting accuracy. Audience Activation: Work with cross‑functional teams to activate audience segments across digital channels, ensuring that audience strategies align with marketing goals and KPIs. Optimization & Campaign Analysis: Continuously monitor and optimize audience performance based on campaign results, using data science techniques to improve targeting accuracy and campaign effectiveness. Clean Room/LiveRamp Expertise: Leverage experience working with LiveRamp, data clean‑room environments or similar platforms to manage and enhance consumer data analysis. Ensure seamless data integration and privacy‑compliant collaboration across multiple data sources for more effective audience creation. Data Management & Governance: Ensure data quality and accuracy when leveraging audience data for campaign execution, adhering to best practices in data privacy, governance and security standards. Handle sensitive healthcare data with utmost care and compliance. Cross‑functional Collaboration: Work closely with marketing, data analytics, media and creative teams to align audience targeting with campaign strategies, messaging and creative direction. Required Qualifications Proven experience in audience segmentation, audience creation and data‑driven marketing, with a focus on leveraging modeled audience techniques such as look‑alike modeling (3P LAL), predictive modeling or other advanced analytics tools to build highly targeted audiences. Advanced proficiency in Python for data analysis, modeling and automation; strong experience with SQL for data querying and manipulation. Familiarity with integrating and analyzing consumer data from multiple sources (e.g., 1P, 3P claims, SDoH, SFMC) to inform audience creation and activation. Knowledge of privacy regulations, including data protection laws related to consumer and healthcare data. Strong analytical and problem‑solving skills; ability to apply data science techniques to uncover insights, solve complex business problems and improve audience targeting strategies. Basic Qualifications Bachelor’s degree and 10 years of relevant experience, OR Master’s degree and 8 years of relevant experience, OR PhD with 5 years of relevant experience. Preferred Qualifications Experience with pharma data and familiarity with platforms such as LiveRamp. Experience working with large‑scale consumer data sets and managing audience targeting for media buying and advertising strategies. Expertise in look‑alike modeling (3P LAL) to generate high‑quality, actionable audience insights for campaign activation. People Leader Accountabilities Create Inclusion – model inclusion and embed the value of diversity in team management. Develop Talent – understand the skills, experience, aspirations and potential of employees and coach them on current performance and future potential, ensuring they receive feedback and insight needed to grow. Empower Teams – connect the team to the organization by aligning goals and purpose, removing barriers and holding them accountable. The salary range for this position is $195,670.00 – $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for discretionary annual bonus, discretionary stock‑based long‑term incentives (eligibility may vary) and paid time off. Benefits include company‑sponsored medical, dental, vision and life insurance plans. For Additional Benefits Information, Visit https://www.gilead.com/careers/compensation-benefits-and-wellbeing Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans. Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance. For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster. NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information or (d) otherwise protected by law. Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team. Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thought and opinion. Please apply via the internal career opportunities portal in Workday. #J-18808-Ljbffr