Marketing Manager I
The Budd Group, Charlotte, NC, United States
Overview
The cities near Charlotte, NC that boast the highest number of email marketing jobs are:
Fayetteville
Raleigh
High Point
Concord
The 10 cities near Charlotte, NC that have the most job openings are: Athens Columbia Charleston Cary Augusta Fayetteville Winston-Salem Durham Greensboro Raleigh
The 10 most popular job searches in Charlotte, NC are: amazon city work from home cms warehouse government airport nurse amazon warehouse human resources
Responsibilities What You Will Do
Join our team as a
Senior Advisor, Email & SMS Marketing Enablement , where you’ll lead the business in enterprise-level initiatives that transform how we engage audiences through personalized, data-driven marketing. As a Senior Advisor, you will be the strategic and business-side technical lead for email and SMS marketing enablement, responsible for identifying and translating complex business goals to technical teams responsible for delivering scalable, technology-powered solutions. You’ll spearhead net-new initiatives, optimize audience engagement, and ensure compliance with evolving data privacy standards—all while collaborating across teams to deliver seamless, high-impact campaigns.
Key Responsibilities
Strategic Campaign Enablement
Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud.
Lead segmentation, automation, and personalization strategies aligned with business objectives.
Data Management & Audience Strategy
Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
Activate audience strategies using Salesforce Data Cloud to drive precision targeting at scale.
Compliance & Deliverability Leadership
Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations.
Implement data hygiene practices and monitor sender reputation using tools like Validity.
Cross-Functional Collaboration
Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
Enable cross-channel testing strategies that drive insights and optimize campaign performance.
Lead the adoption of new features and technologies across the email/SMS marketing stack.
Provide guidance and input to technical team responsible for operationalizing new technologies.
Roadmap Development
Collaborate with leadership to help shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities.
Assists with defining and measuring the operational success metrics for the delivery of new technologies.
What You Bring
Advanced knowledge of Salesforce Data Cloud , with experience designing and activating audience segmentation strategies.
Strong understanding of email/SMS marketing best practices , including deliverability optimization, compliance, and data hygiene.
Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation.
Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance.
Experience : 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
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The 10 cities near Charlotte, NC that have the most job openings are: Athens Columbia Charleston Cary Augusta Fayetteville Winston-Salem Durham Greensboro Raleigh
The 10 most popular job searches in Charlotte, NC are: amazon city work from home cms warehouse government airport nurse amazon warehouse human resources
Responsibilities What You Will Do
Join our team as a
Senior Advisor, Email & SMS Marketing Enablement , where you’ll lead the business in enterprise-level initiatives that transform how we engage audiences through personalized, data-driven marketing. As a Senior Advisor, you will be the strategic and business-side technical lead for email and SMS marketing enablement, responsible for identifying and translating complex business goals to technical teams responsible for delivering scalable, technology-powered solutions. You’ll spearhead net-new initiatives, optimize audience engagement, and ensure compliance with evolving data privacy standards—all while collaborating across teams to deliver seamless, high-impact campaigns.
Key Responsibilities
Strategic Campaign Enablement
Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud.
Lead segmentation, automation, and personalization strategies aligned with business objectives.
Data Management & Audience Strategy
Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
Activate audience strategies using Salesforce Data Cloud to drive precision targeting at scale.
Compliance & Deliverability Leadership
Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations.
Implement data hygiene practices and monitor sender reputation using tools like Validity.
Cross-Functional Collaboration
Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
Enable cross-channel testing strategies that drive insights and optimize campaign performance.
Lead the adoption of new features and technologies across the email/SMS marketing stack.
Provide guidance and input to technical team responsible for operationalizing new technologies.
Roadmap Development
Collaborate with leadership to help shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities.
Assists with defining and measuring the operational success metrics for the delivery of new technologies.
What You Bring
Advanced knowledge of Salesforce Data Cloud , with experience designing and activating audience segmentation strategies.
Strong understanding of email/SMS marketing best practices , including deliverability optimization, compliance, and data hygiene.
Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation.
Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance.
Experience : 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
#J-18808-Ljbffr