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Manager of MH Sales

Cavco Industries, Hamlet, NC, United States


ESSENTIAL DUTIES & RESPONSIBILITIES

Develops and implements strategic marketing plans, sales plans, and forecasts to achieve Corporate objectives for products and services

Hire, lead, and grow performance within the sales team.

Develops and manages sales and marketing operating budgets.

Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail

Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share

Achieves satisfactory profit/loss ratio and market share in relation to preset standards, industry, and economic trends

Ensures effective control of marketing results. Takes corrective action to guarantee achievement of marketing objectives falls within designated budgets

Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions

Monitors competitor products, sales and marketing activities

Establishes and maintains relationships with industry influencers and key strategic partners

Guides preparation of marketing activity reports and presents to executive management

Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events

Directs sales forecasting activities and sets performance goals accordingly

Directs staffing, training, mentoring and performance evaluations to develop and control sales and marketing programs

Manages and directs sales staff including recruitment, selection, and development to achieve company goals and objectives

Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals

Represents company at trade association meetings to promote product

Meets with key clients to maintain relationships

Coordinates liaison between sales department and other sales related units

Analyzes and controls expenditures of division to conform to budgetary requirements

Assists other departments within organization to prepare manuals and technical publications

Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion

Reviews and analyzes sales performances against programs, quotes, and plans to determine effectiveness.

MINIMUM QUALIFICATIONS

Bachelor’s Degree in Marketing or Business preferred

Experience managing a team of sales representatives

Demonstrate the ability to anticipate and solve practical problems or resolve issues

Minimum of five years related experience with progressive managerial responsibilities

Demonstrated in-depth sales and marketing techniques and financial principles

Effective ability to communicate orally or in written form effectively with co-management, internal, and external customers

Ability to work in a fast pace environment

Attention to detail

This position requires overnight trave

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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