Marketing Intern
RP Constructors, LLC, North Sioux City, SD, United States
Position Summary
RP Constructors & Civil Engineers & Constructors (CEC) is seeking a motivated and detail-oriented Marketing Summer Intern to support internal and external initiatives across our heavy civil and industrial construction operations. This role will assist with website management, digital marketing, internal communications, branding materials, and strategic marketing projects.
Key Responsibilities Website & Digital Presence
Assist with website updates, content uploads, and page optimization
Support search engine optimization (SEO) efforts, including keyword research and data improvements
Ensure brand consistency across digital platforms
Social Media & Content Planning
Draft posts for LinkedIn, Facebook, and other platforms
Assist in project highlight posts, employee recognition content, and recruiting campaigns
Capture and organize jobsite photos and marketing visuals
Monitor engagement metrics and recommend strategy adjustments
Internal Marketing & Communications
Assist in developing internal newsletters, safety campaign materials, and employee announcements
Create internal marketing pieces aligned with company initiatives (Safety Day, hiring campaigns, leadership development, etc.)
Support event and company culture communications
Branding & Design
Design branded materials including stationery (letterhead, envelopes, business cards)
Design brochures and capability statements
Design recruiting materials
Design presentation templates
Ensure consistency with company brand standards
AI & Marketing Technology
Utilize AI tools to assist in content development, analytics, and workflow efficiencies
Support automation initiatives for marketing processes
Research new digital marketing technologies relevant to construction and engineering firms
General Marketing Support
Assist with project proposal marketing support as needed
Support career fair and recruiting campaign preparation
Provide administrative support for marketing initiatives
Skills & Competencies
Working knowledge of website platforms (WordPress or similar CMS preferred)
Basic understanding of SEO principles and keyword strategy
Familiarity with social media platforms and content planning tools
Proficiency in Microsoft Office
Experience with design software (Canva, Adobe Creative Suite, or similar)
Strong written communication skills
High attention to detail and organizational skills
Ability to manage multiple projects and meet deadlines
Interest in construction, engineering, or industrial industries preferred
Familiarity with AI tools and emerging marketing technologies
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Key Responsibilities Website & Digital Presence
Assist with website updates, content uploads, and page optimization
Support search engine optimization (SEO) efforts, including keyword research and data improvements
Ensure brand consistency across digital platforms
Social Media & Content Planning
Draft posts for LinkedIn, Facebook, and other platforms
Assist in project highlight posts, employee recognition content, and recruiting campaigns
Capture and organize jobsite photos and marketing visuals
Monitor engagement metrics and recommend strategy adjustments
Internal Marketing & Communications
Assist in developing internal newsletters, safety campaign materials, and employee announcements
Create internal marketing pieces aligned with company initiatives (Safety Day, hiring campaigns, leadership development, etc.)
Support event and company culture communications
Branding & Design
Design branded materials including stationery (letterhead, envelopes, business cards)
Design brochures and capability statements
Design recruiting materials
Design presentation templates
Ensure consistency with company brand standards
AI & Marketing Technology
Utilize AI tools to assist in content development, analytics, and workflow efficiencies
Support automation initiatives for marketing processes
Research new digital marketing technologies relevant to construction and engineering firms
General Marketing Support
Assist with project proposal marketing support as needed
Support career fair and recruiting campaign preparation
Provide administrative support for marketing initiatives
Skills & Competencies
Working knowledge of website platforms (WordPress or similar CMS preferred)
Basic understanding of SEO principles and keyword strategy
Familiarity with social media platforms and content planning tools
Proficiency in Microsoft Office
Experience with design software (Canva, Adobe Creative Suite, or similar)
Strong written communication skills
High attention to detail and organizational skills
Ability to manage multiple projects and meet deadlines
Interest in construction, engineering, or industrial industries preferred
Familiarity with AI tools and emerging marketing technologies
#J-18808-Ljbffr