Digital Marketing Intern
Empire State Realty Trust, New York, NY, United States
COMPANY SUMMARY
Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory, ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of December 31, 2025, ESRT’s portfolio is comprised of approximately 7.9 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X and LinkedIn.
The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified™ as a Great Place to Work® by the global authority, Great Place to Work®, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision.
POSITION SUMMARY The Digital Marketing Intern will support the Empire State Realty Trust (ESRT) marketing team and gain hands-on exposure to digital marketing strategy, campaign execution, and marketing analytics. The intern will contribute to initiatives across email and SMS marketing for the Empire State Building Observatory (ESBO) and ESRT’s Office, Retail, and Residential real estate divisions. They will assist with campaign planning, marketing automation, and performance analysis, while supporting both creative and data-driven marketing projects that enhance audience engagement and improve the effectiveness of ESRT’s digital communication channels.
Part-time: 20-25 hours per week
Location: Onsite at 111 W 33rd Street, New York NY
RESPONSIBILITIES
ESRT & ESBO
Develop new email and SMS content that drives engagement and conversions across ESBO and ESRT’s Office, Retail, and Residential Real Estate divisions
Propose new topics for future campaigns that target current and prospective observatory guests and real estate brokers
Recommend strategies, tactics, and best practices to optimize email and SMS performance
Collaborate with in-house design team to enhance email templates tailored to different audience segments
Partner with the IT department to support and execute email-related projects and technical requests
Curate and source images from the Data Asset Management platform for various business needs
Maintain email and SMS campaign calendars
Assist in the creation of presentations and other marketing assets
Research competitors, industry trends, and relevant topics to identify new email marketing opportunities
Monitor, report, and analyze key campaign metrics to inform decision-making
Conduct audits of ESRT and Empire State Building Observatory materials to ensure accuracy and consistency across email and SMS campaigns
ESRT
Manage and organize new email marketing requests from the ESRT property management and leasing teams (Retail & Office) to maintain smooth workflows and timely execution
Collaborate with office and retail leasing agents to provide current marketing materials
Maintain and manage contact lists for ESRT’s leasing team within Salesforce
Provide the latest email content to Digital Marketing manager for paid eblast placements
ESBO
Develop content for ESB’s email and SMS programs, including weekly lighting, celebrity visitor, and event eblasts, as well as newsletters, aligned with the team’s content calendar
Support the execution and rollout of ticket confirmation emails associated with new offerings
Update and maintain ticket confirmation emails to reflect our current offers and information
REQUIRED SKILLS / ABILITIES
Proficiency in Microsoft Office and email marketing platforms (Marketing Cloud, Mailchimp, Pardot, HubSpot)
Basic knowledge of Google Analytics 4
Excellent verbal and written communication skills
Entrepreneurial mindset with a 'can-do' attitude
Self-starter with a natural curiosity
Highly organized with strong attention to detail
EDUCATION & EXPERIENCE
A Junior enrolled in a four-year or five-year undergraduate program in the graduating class of 2027 is preferred
Experience in Digital or Email Marketing, Communications, Advertising, or a related field
Experience with Adobe Creative Suite
PHYSICAL REQUIREMENTS
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times
WHAT YOU CAN EXPECT
At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors –
Adaptable
– you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
Dynamic
– you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
Dependable
– you take a strong sense of ownership and accountability over your work
Passionate
– you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
Curious
– you consistently look for new ways to work smarter, not just harder
Ethical
– you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
Positive
– you possess a service-oriented attitude with excellent follow through
Salary: $22.50 - $22.50 an hour
Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.
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The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified™ as a Great Place to Work® by the global authority, Great Place to Work®, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision.
POSITION SUMMARY The Digital Marketing Intern will support the Empire State Realty Trust (ESRT) marketing team and gain hands-on exposure to digital marketing strategy, campaign execution, and marketing analytics. The intern will contribute to initiatives across email and SMS marketing for the Empire State Building Observatory (ESBO) and ESRT’s Office, Retail, and Residential real estate divisions. They will assist with campaign planning, marketing automation, and performance analysis, while supporting both creative and data-driven marketing projects that enhance audience engagement and improve the effectiveness of ESRT’s digital communication channels.
Part-time: 20-25 hours per week
Location: Onsite at 111 W 33rd Street, New York NY
RESPONSIBILITIES
ESRT & ESBO
Develop new email and SMS content that drives engagement and conversions across ESBO and ESRT’s Office, Retail, and Residential Real Estate divisions
Propose new topics for future campaigns that target current and prospective observatory guests and real estate brokers
Recommend strategies, tactics, and best practices to optimize email and SMS performance
Collaborate with in-house design team to enhance email templates tailored to different audience segments
Partner with the IT department to support and execute email-related projects and technical requests
Curate and source images from the Data Asset Management platform for various business needs
Maintain email and SMS campaign calendars
Assist in the creation of presentations and other marketing assets
Research competitors, industry trends, and relevant topics to identify new email marketing opportunities
Monitor, report, and analyze key campaign metrics to inform decision-making
Conduct audits of ESRT and Empire State Building Observatory materials to ensure accuracy and consistency across email and SMS campaigns
ESRT
Manage and organize new email marketing requests from the ESRT property management and leasing teams (Retail & Office) to maintain smooth workflows and timely execution
Collaborate with office and retail leasing agents to provide current marketing materials
Maintain and manage contact lists for ESRT’s leasing team within Salesforce
Provide the latest email content to Digital Marketing manager for paid eblast placements
ESBO
Develop content for ESB’s email and SMS programs, including weekly lighting, celebrity visitor, and event eblasts, as well as newsletters, aligned with the team’s content calendar
Support the execution and rollout of ticket confirmation emails associated with new offerings
Update and maintain ticket confirmation emails to reflect our current offers and information
REQUIRED SKILLS / ABILITIES
Proficiency in Microsoft Office and email marketing platforms (Marketing Cloud, Mailchimp, Pardot, HubSpot)
Basic knowledge of Google Analytics 4
Excellent verbal and written communication skills
Entrepreneurial mindset with a 'can-do' attitude
Self-starter with a natural curiosity
Highly organized with strong attention to detail
EDUCATION & EXPERIENCE
A Junior enrolled in a four-year or five-year undergraduate program in the graduating class of 2027 is preferred
Experience in Digital or Email Marketing, Communications, Advertising, or a related field
Experience with Adobe Creative Suite
PHYSICAL REQUIREMENTS
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times
WHAT YOU CAN EXPECT
At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors –
Adaptable
– you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
Dynamic
– you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
Dependable
– you take a strong sense of ownership and accountability over your work
Passionate
– you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
Curious
– you consistently look for new ways to work smarter, not just harder
Ethical
– you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
Positive
– you possess a service-oriented attitude with excellent follow through
Salary: $22.50 - $22.50 an hour
Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.
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