Producer, Experiential Marketing
Orchestra, New York, NY, United States
Small Girls PR is looking for a Producer to support the Experiential service line. You’ll help us grow SGPR’s reputation as the go-to agency for exciting and out-of-the-box experiential production. This role will lead production from concept, to client sell-in, pre-production, and onsite production, often independently.
At SGPR, experiential casts a wide net. Events, press and influencer trips, trade shows, mailers, consumer hotlines, and brand partnerships are just some of the ideas that you will help us bring off of the page and into the real world. While we focus on events and mailers, anything that the SGPR team can dream, the experiential department can find a way to build.
Note: This role is based in our LA (Atwater Village) office, working two days a week in the office on a hybrid schedule.
How you’ll make an impact:
Work collaboratively on experiential production with internal press and influencer marketing teams. Produce programs for clients across multiple verticals, including beauty, fashion, hospitality, tech, food & beverage, retail, and more. Includes B2B and B2C spaces. Manage production programs independently. Lead client management including scheduling calls, setting call agendas, preparing materials, presenting/leading the call, and capturing notes and next steps. Experience developing the concept and design, from floor plans and guest flow, to photographable moments, to small details - at times independently and at times in partnership with an Experiential Designer. Brief and oversee designers, fabricators and art directors to bring your vision to life. Develop and manage budget and financial processes. Develop and manage timelines. Vendor sourcing, hiring, and management; experiences may include 100 person private product previews, influencer trips, mobile trucks, press mailers, and more. Serve as the primary point of contact for clients on projects that you own. Anticipate client needs, brainstorm live, and navigate challenging situations while building strong, trusted relationships. Work with senior production colleagues to contribute to large scale productions with tasks such as concepting onsite activations, vendor sourcing, permitting, managing fabrication, etc. Experiences may include consumer pop ups and more. Furnish original, thoughtful experiential concepts that ladder back to client and agency goals. Develop ideas, decor, and fabrication that result in irresistibly shareable moments and lasting memories. Role includes responsibilities for visuals and design for pitches and activation decks. AI tools are welcome. 3D rendering ability is a plus. Facilitate and contribute to business development by upselling work to your client roster and supporting colleagues in cross-selling experiential work to additional clients. Includes reviewing ideas from colleagues and providing production expertise, budgeting feasibility, joining brainstorms, developing ideas, building client decks structured to sell, and presenting to clients. Pitch new business opportunities, including fielding initial introductory calls, developing proposals, and presenting to prospects. New business may be for standalone experiential projects or integrated work with the agency’s press and influencer teams. Have an understanding of the agency’s service lines to implement integrated ways of working and strengthen strategic recommendations to clients. Speak about SGPR’s integrated capabilities with clients and prospects, understand event needs of a press and influencer audience, and design experiences for these groups. Why we’ll love you:
You have 4+ years of experiential production experience and are skilled at overseeing and producing events with budgets of $200k. You understand how to allocate client budgets to maximize impact and work well with finance teams. You have experience and feel comfortable producing events on your own. You understand what makes an experience enticing, shareable, and memorable. You can collaborate with peers of different specialties to develop integrated programs. You understand, or can learn, enough about earned press and influencer marketing to identify key dependencies in integrated programs and discuss these at a high level with clients. You communicate professionally with clients and drive client meetings. You have experience working directly with clients & their partners regarding strategy, event logistics, budgets, and more. You can mentor junior production staff, review their work, and teach them new skills. You create decks that effectively communicate original event ideas relevant to client goals. You can independently create floor plans and creative mockups. You’re a visual thinker who can produce a design, mockup, and mood board to communicate your vision to others. You have a proven track record of managing multiple projects, are detail-oriented with a creative flair, and adapt quickly to changing client priorities. You are willing to travel for site visits and event days as needed, sometimes outside of normal business hours. You have a list of preferred vendors, venues, and freelancers to tap for different project types. You’re comfortable with setup & strike logistics, including overnight installs, as needed. You ideally have a driver’s license as there may be occasional local transportation responsibilities including rental car use for event load-ins / production. You stay informed about trends, communities, partnerships and events, and can generate campaign ideas that connect emerging concepts to client initiatives. Why You'll Love Us:
Atypical Time Off - Generous PTO that scales with tenure, plus Summer Fridays, mental health days, caregiving days, and time off for unsick days dedicated to preventative care Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work Comprehensive Benefits - 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more Innovation Leadership - Our agency pioneered client brand campaigns on TikTok and has been recognized for progressive HR policies; AI leadership training continues to evolve Vibrant Culture - Employee-led committees shape policy and organize team celebrations Equal opportunity statement: Small Girls PR is an equal opportunity employer. We are committed to promoting a diverse and inclusive workplace.
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Work collaboratively on experiential production with internal press and influencer marketing teams. Produce programs for clients across multiple verticals, including beauty, fashion, hospitality, tech, food & beverage, retail, and more. Includes B2B and B2C spaces. Manage production programs independently. Lead client management including scheduling calls, setting call agendas, preparing materials, presenting/leading the call, and capturing notes and next steps. Experience developing the concept and design, from floor plans and guest flow, to photographable moments, to small details - at times independently and at times in partnership with an Experiential Designer. Brief and oversee designers, fabricators and art directors to bring your vision to life. Develop and manage budget and financial processes. Develop and manage timelines. Vendor sourcing, hiring, and management; experiences may include 100 person private product previews, influencer trips, mobile trucks, press mailers, and more. Serve as the primary point of contact for clients on projects that you own. Anticipate client needs, brainstorm live, and navigate challenging situations while building strong, trusted relationships. Work with senior production colleagues to contribute to large scale productions with tasks such as concepting onsite activations, vendor sourcing, permitting, managing fabrication, etc. Experiences may include consumer pop ups and more. Furnish original, thoughtful experiential concepts that ladder back to client and agency goals. Develop ideas, decor, and fabrication that result in irresistibly shareable moments and lasting memories. Role includes responsibilities for visuals and design for pitches and activation decks. AI tools are welcome. 3D rendering ability is a plus. Facilitate and contribute to business development by upselling work to your client roster and supporting colleagues in cross-selling experiential work to additional clients. Includes reviewing ideas from colleagues and providing production expertise, budgeting feasibility, joining brainstorms, developing ideas, building client decks structured to sell, and presenting to clients. Pitch new business opportunities, including fielding initial introductory calls, developing proposals, and presenting to prospects. New business may be for standalone experiential projects or integrated work with the agency’s press and influencer teams. Have an understanding of the agency’s service lines to implement integrated ways of working and strengthen strategic recommendations to clients. Speak about SGPR’s integrated capabilities with clients and prospects, understand event needs of a press and influencer audience, and design experiences for these groups. Why we’ll love you:
You have 4+ years of experiential production experience and are skilled at overseeing and producing events with budgets of $200k. You understand how to allocate client budgets to maximize impact and work well with finance teams. You have experience and feel comfortable producing events on your own. You understand what makes an experience enticing, shareable, and memorable. You can collaborate with peers of different specialties to develop integrated programs. You understand, or can learn, enough about earned press and influencer marketing to identify key dependencies in integrated programs and discuss these at a high level with clients. You communicate professionally with clients and drive client meetings. You have experience working directly with clients & their partners regarding strategy, event logistics, budgets, and more. You can mentor junior production staff, review their work, and teach them new skills. You create decks that effectively communicate original event ideas relevant to client goals. You can independently create floor plans and creative mockups. You’re a visual thinker who can produce a design, mockup, and mood board to communicate your vision to others. You have a proven track record of managing multiple projects, are detail-oriented with a creative flair, and adapt quickly to changing client priorities. You are willing to travel for site visits and event days as needed, sometimes outside of normal business hours. You have a list of preferred vendors, venues, and freelancers to tap for different project types. You’re comfortable with setup & strike logistics, including overnight installs, as needed. You ideally have a driver’s license as there may be occasional local transportation responsibilities including rental car use for event load-ins / production. You stay informed about trends, communities, partnerships and events, and can generate campaign ideas that connect emerging concepts to client initiatives. Why You'll Love Us:
Atypical Time Off - Generous PTO that scales with tenure, plus Summer Fridays, mental health days, caregiving days, and time off for unsick days dedicated to preventative care Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work Comprehensive Benefits - 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more Innovation Leadership - Our agency pioneered client brand campaigns on TikTok and has been recognized for progressive HR policies; AI leadership training continues to evolve Vibrant Culture - Employee-led committees shape policy and organize team celebrations Equal opportunity statement: Small Girls PR is an equal opportunity employer. We are committed to promoting a diverse and inclusive workplace.
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