Senior Specialist, Influencer Marketing
The Home Depot, Atlanta, GA, United States
Overview
Position Purpose
Leads in-house and agency-led Marketing program management and execution. This role is responsible for building internal and external materials and presentations, monitoring and reporting on campaign activity and working with internal and agency teams on program logistics and details. This role will support FIFA World Cup efforts, Brand and special projects identified by brand priorities. Responsibilities
50% Develop Marketing Campaigns
- Partner with supervisor to develop strategic Marketing campaigns and events while providing support in the planning, implementation, and execution process; Contribute ideas and strategies to grow existing and new programs; Responsible for development or marketing recommendations, POVs, campaign materials and communications with minimal oversight from the Manager; Develop and maintain relationships with cross-functional teams to drive business priorities, provide creative direction and secure needed approvals 20% Reporting
- Responsible for campaign management and measurement tools as well as with agency partners and THD analytics and marketing finance teams to collect, compile and aggregate campaign and weekly, monthly, quarterly and/or annual reporting; making recommendations and optimizations based on insights 10% Trending Subject Matter Expert
- Research and stay abreast of new, relevant vendors/partners and share POVs with team, Manager, and agency partners; Stay current on specialty channels, programs, and content; help identify new partners and or campaign opportunities on an ongoing basis; Responsible for competitive benchmarking, programs, and analysis to keep leadership abreast of trends and watch outs; Research and report on trends/best practices in specialized marketing areas via demonstrating an interest in and an aptitude for growing the offering 20% Vendor Relationships
- Manage outside partners, vendors and agencies to ensure execution of programs and tactics are on time, on strategy and within budget Direct Manager / Direct Reports
This position typically reports to Manager, Influencer This position has 0 Direct Reports Travel Requirements
No travel required. Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications
Must be eighteen years of age or older. Must be legally permitted to work in the United States. Preferred Qualifications
Excellent written and verbal communication skills Strong understanding of marketing, social media ecosystems Prior marketing, sponsorship, event planning or agency account management experience Exceptional written and verbal communication skills Ability to multitask in fast paced environment Excellent time management, project management, prioritization, and organizational skills Entrepreneurial spirit and intellectually curious mindset Knowledge of online marketing, advertising and ecommerce Mastery of scope and budget development & tracking Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor\'s degree program or equivalent degree in a field of study related to the job. Minimum Years Of Work Experience
3 Competencies
Action Oriented Collaborates Drives Engagement Communicates Effectively Customer Focus Drives Results Manages Conflict
#J-18808-Ljbffr
Position Purpose
Leads in-house and agency-led Marketing program management and execution. This role is responsible for building internal and external materials and presentations, monitoring and reporting on campaign activity and working with internal and agency teams on program logistics and details. This role will support FIFA World Cup efforts, Brand and special projects identified by brand priorities. Responsibilities
50% Develop Marketing Campaigns
- Partner with supervisor to develop strategic Marketing campaigns and events while providing support in the planning, implementation, and execution process; Contribute ideas and strategies to grow existing and new programs; Responsible for development or marketing recommendations, POVs, campaign materials and communications with minimal oversight from the Manager; Develop and maintain relationships with cross-functional teams to drive business priorities, provide creative direction and secure needed approvals 20% Reporting
- Responsible for campaign management and measurement tools as well as with agency partners and THD analytics and marketing finance teams to collect, compile and aggregate campaign and weekly, monthly, quarterly and/or annual reporting; making recommendations and optimizations based on insights 10% Trending Subject Matter Expert
- Research and stay abreast of new, relevant vendors/partners and share POVs with team, Manager, and agency partners; Stay current on specialty channels, programs, and content; help identify new partners and or campaign opportunities on an ongoing basis; Responsible for competitive benchmarking, programs, and analysis to keep leadership abreast of trends and watch outs; Research and report on trends/best practices in specialized marketing areas via demonstrating an interest in and an aptitude for growing the offering 20% Vendor Relationships
- Manage outside partners, vendors and agencies to ensure execution of programs and tactics are on time, on strategy and within budget Direct Manager / Direct Reports
This position typically reports to Manager, Influencer This position has 0 Direct Reports Travel Requirements
No travel required. Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications
Must be eighteen years of age or older. Must be legally permitted to work in the United States. Preferred Qualifications
Excellent written and verbal communication skills Strong understanding of marketing, social media ecosystems Prior marketing, sponsorship, event planning or agency account management experience Exceptional written and verbal communication skills Ability to multitask in fast paced environment Excellent time management, project management, prioritization, and organizational skills Entrepreneurial spirit and intellectually curious mindset Knowledge of online marketing, advertising and ecommerce Mastery of scope and budget development & tracking Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor\'s degree program or equivalent degree in a field of study related to the job. Minimum Years Of Work Experience
3 Competencies
Action Oriented Collaborates Drives Engagement Communicates Effectively Customer Focus Drives Results Manages Conflict
#J-18808-Ljbffr