B2B Marketing Manager

Our client is seeking a Marketing Manager to lead growth across a defined regional or segment market. In this highly visible role, you will combine market insight, data analysis, and cross-functional collaboration with sales, operations, and estimating teams to expand market presence, strengthen customer relationships, and drive revenue and margin growth. This position plays a key role in shaping market strategy, identifying growth opportunities, and improving profitability across key construction markets. Key Responsibilities Develop and execute market strategy for an assigned territory or segment, including positioning, target accounts, and growth initiatives Identify opportunities to increase revenue and margin across existing and new customers, project types, and product lines Track competitive activity, pricing trends, and project pipelines to inform strategic decision-making Partner with sales teams to deepen relationships with contractors, developers, engineers, and distributors Build and refine segment strategies across markets such as infrastructure, commercial, industrial, and residential construction Provide input into pricing strategy, product mix, and service offerings based on market insights Lead market forecasting and planning, supporting annual and quarterly business planning Monitor performance metrics and identify opportunities to improve results Collaborate cross-functionally with sales, marketing, operations, and finance teams Serve as the internal voice of the market, sharing insights on trends, customer feedback, and competitive dynamics Qualifications Bachelor’s degree in Business, Marketing, Economics, Construction Management, Engineering, or related field required MBA or advanced degree preferred 6–8+ years of experience in market management, commercial strategy, business development, or related roles Strong analytical and strategic thinking skills with the ability to translate market data into actionable plans Proven ability to influence cross-functional teams and drive initiatives Excellent communication and presentation skills Strong project management and organizational abilities

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