Senior Manager, Affiliate & Creator Growth
Cymbiotika, San Diego, CA, United States
Role Overview
The Senior Manager of Affiliate & Creator Growth will own and scale Cymbiotika’s affiliate, creator, and performance partnership ecosystem as a core acquisition channel.
This role is responsible for driving profitable, incremental revenue growth across:
Traditional affiliate publishers (content, review, loyalty, cashback)
Creator and influencer affiliates
TikTok Affiliate & TikTok Shop
Performance-based CTV/OTT affiliates
Strategic performance partnerships
This leader will treat affiliates as a structured performance engine — accountable to contribution margin, incrementality, and long-term LTV — not just top-line ROAS.
Key Responsibilities 1. Affiliate, Creator & Performance Partnership Ownership
Own affiliate & creator P&L with accountability to incremental revenue and contribution margin
Develop and execute a scalable strategy across:
Loyalty & cashback platforms
Coupon/deal partners
TikTok Affiliate
CTV/OTT performance partners
Recruit high-value partners aligned with brand positioning and customer quality targets
Structure commission models and tiering frameworks based on:
Margin contribution
Incrementality
Subscription attachment rate
Develop frameworks to scale creator success into paid media amplification
2. CTV & Emerging Affiliate Channels
Develop and manage performance-driven CTV/OTT affiliate relationships
Evaluate commerce-enabled streaming partnerships and trackable placements
Partner with Paid Media and Analytics to:
Measure CTV incrementality
Evaluate MER impact and blended CAC
Structure test-and-scale frameworks for performance CTV partners
Forecast contribution from emerging affiliate channels
3. Media Planning & Performance Optimization
Develop quarterly affiliate media plans across:
Publisher affiliates
Cashback & loyalty platforms
Creator programs
TikTok Affiliate
Allocate investment across partner types based on:
Contribution margin
Run incrementality tests (geo, holdout, or structured A/B) to validate partner value
Analyze cannibalization across Paid, Affiliate, and Lifecycle channels
Build forecasting models to project revenue, subscriber growth, and blended MER impact
4. TikTok Affiliate & Creator Commerce
Lead TikTok Affiliate strategy:
Creator recruitment & onboarding
Commission structuring
Offer alignment
Performance optimization
Track creator-level performance and systematically scale top contributors
Partner with Social & Paid teams to amplify high-performing creator content
5. Data, Attribution & Infrastructure
Build reporting frameworks beyond platform dashboards:
Incremental CAC
Blended ROAS
MER impact
Contribution margin
Partner with Analytics/Engineering to ensure:
Accurate tracking and event integrity
CRM integration
Subscription attribution accuracy
Improve tracking architecture across affiliate and performance platforms (Impact, CJ, Rakuten, TikTok Affiliate, CTV measurement partners)
Identify automation opportunities in reporting, commission management, and partner communications
Required Qualifications
5–7+ years of experience in affiliated, performance partnerships, or growth marketing
Experience managing:
Publisher affiliates
Cashback/loyalty programs
TikTok Affiliate or social commerce
Experience testing or managing performance CTV/OTT partnerships
Strong analytical background with forecasting and LTV modeling experience
Deep understanding of attribution and incrementality frameworks
Experience working with affiliate platforms (Impact, CJ, Rakuten, etc.)
Advanced Excel/Google Sheets skills (cohort modeling, forecasting, scenario planning)
Proven ability to scale acquisition channels profitably
Preferred Qualifications
Experience in subscription-based DTC brands
Familiarity with CTV measurement and attribution tools
Experience in wellness, supplements, or CPG
Exposure to automation and AI-driven partner analysis
What We’re Looking For
You think in systems, not placements
You ask “Is this incremental?” before scaling
You understand contribution margin, not just ROAS
You can build a creator ecosystem and a publisher engine simultaneously
You treat affiliate and CTV partnerships as performance levers — not brand vanity plays
#J-18808-Ljbffr
This role is responsible for driving profitable, incremental revenue growth across:
Traditional affiliate publishers (content, review, loyalty, cashback)
Creator and influencer affiliates
TikTok Affiliate & TikTok Shop
Performance-based CTV/OTT affiliates
Strategic performance partnerships
This leader will treat affiliates as a structured performance engine — accountable to contribution margin, incrementality, and long-term LTV — not just top-line ROAS.
Key Responsibilities 1. Affiliate, Creator & Performance Partnership Ownership
Own affiliate & creator P&L with accountability to incremental revenue and contribution margin
Develop and execute a scalable strategy across:
Loyalty & cashback platforms
Coupon/deal partners
TikTok Affiliate
CTV/OTT performance partners
Recruit high-value partners aligned with brand positioning and customer quality targets
Structure commission models and tiering frameworks based on:
Margin contribution
Incrementality
Subscription attachment rate
Develop frameworks to scale creator success into paid media amplification
2. CTV & Emerging Affiliate Channels
Develop and manage performance-driven CTV/OTT affiliate relationships
Evaluate commerce-enabled streaming partnerships and trackable placements
Partner with Paid Media and Analytics to:
Measure CTV incrementality
Evaluate MER impact and blended CAC
Structure test-and-scale frameworks for performance CTV partners
Forecast contribution from emerging affiliate channels
3. Media Planning & Performance Optimization
Develop quarterly affiliate media plans across:
Publisher affiliates
Cashback & loyalty platforms
Creator programs
TikTok Affiliate
Allocate investment across partner types based on:
Contribution margin
Run incrementality tests (geo, holdout, or structured A/B) to validate partner value
Analyze cannibalization across Paid, Affiliate, and Lifecycle channels
Build forecasting models to project revenue, subscriber growth, and blended MER impact
4. TikTok Affiliate & Creator Commerce
Lead TikTok Affiliate strategy:
Creator recruitment & onboarding
Commission structuring
Offer alignment
Performance optimization
Track creator-level performance and systematically scale top contributors
Partner with Social & Paid teams to amplify high-performing creator content
5. Data, Attribution & Infrastructure
Build reporting frameworks beyond platform dashboards:
Incremental CAC
Blended ROAS
MER impact
Contribution margin
Partner with Analytics/Engineering to ensure:
Accurate tracking and event integrity
CRM integration
Subscription attribution accuracy
Improve tracking architecture across affiliate and performance platforms (Impact, CJ, Rakuten, TikTok Affiliate, CTV measurement partners)
Identify automation opportunities in reporting, commission management, and partner communications
Required Qualifications
5–7+ years of experience in affiliated, performance partnerships, or growth marketing
Experience managing:
Publisher affiliates
Cashback/loyalty programs
TikTok Affiliate or social commerce
Experience testing or managing performance CTV/OTT partnerships
Strong analytical background with forecasting and LTV modeling experience
Deep understanding of attribution and incrementality frameworks
Experience working with affiliate platforms (Impact, CJ, Rakuten, etc.)
Advanced Excel/Google Sheets skills (cohort modeling, forecasting, scenario planning)
Proven ability to scale acquisition channels profitably
Preferred Qualifications
Experience in subscription-based DTC brands
Familiarity with CTV measurement and attribution tools
Experience in wellness, supplements, or CPG
Exposure to automation and AI-driven partner analysis
What We’re Looking For
You think in systems, not placements
You ask “Is this incremental?” before scaling
You understand contribution margin, not just ROAS
You can build a creator ecosystem and a publisher engine simultaneously
You treat affiliate and CTV partnerships as performance levers — not brand vanity plays
#J-18808-Ljbffr