Social Media & Community Manager (Comedic)
Aquent, New York, NY, United States
About The Role
Our client, a leading global
CPG organization , is seeking a
Social Media & Community Manager
to lead how its brands actively engage in conversation, culture, and community. This role owns day‑to‑day engagement strategy and execution—ensuring the brand’s social presence is
human, responsive, and culturally relevant . You will play a critical role in shaping how
iconic consumer brands
connect with audiences in real time, turning everyday interactions into meaningful brand moments that drive relevance and loyalty.
Key Responsibilities Community Engagement Strategy & Execution
Own and execute cross‑platform community engagement strategies
Define platform‑specific engagement approaches aligned to audience behavior and brand objectives
Lead proactive and reactive engagement across comments, DMs, mentions, and cultural conversations
Identify opportunities for the brand to show up in real‑time and cultural moments beyond owned content
Build scalable frameworks that drive UGC, participation, and community advocacy
Partner cross‑functionally with Strategy, Creative, Brand, Influencer, PR, Legal, and Customer Care
Community Activation & Advocacy
Lead fan engagement initiatives including surprise‑and‑delight, gifting, sampling, and product seeding
Execute advocacy programs tied to campaigns, launches, and cultural moments
Develop repeatable workflows, outreach playbooks, and activation guardrails
Turn high‑value interactions into shareable, brand‑building moments
Provide expertise on community tools, partner ecosystems, and activation technologies
Brand Voice & Governance
Serve as the editorial lead for all community interactions
Develop and maintain response guidelines, tone of voice, and engagement standards
Ensure brand‑safe moderation with consistency, speed, and quality
Insights & Cultural Intelligence
Monitor sentiment, trends, and behavioral signals across platforms
Translate insights into campaign strategy and rapid‑response opportunities
Leverage listening tools to improve engagement quality and responsiveness
Stay current on emerging platforms, tools, and cultural trends
Risk Management & Escalation
Monitor and triage sensitive or high‑risk interactions
Execute escalation protocols with PR, Legal, Customer Care, and Brand teams
Protect brand reputation through timely, accurate, and thoughtful responses
Measurement & Optimization
Track and analyze KPIs across:
Engagement quality
Sentiment
Participation
Response time/performance
Measure impact of gifting, seeding, and advocacy programs
Contribute to performance reporting and strategic recommendations
Drive continuous improvement through test‑and‑learn optimization
Qualifications
4‑6 years of experience in community management, social engagement, or audience strategy
Proven success managing high‑volume brand social presence and moderation
Experience executing gifting, seeding, and advocacy programs
Strong fluency across major and emerging social platforms (TikTok, Instagram, X, YouTube, etc.)
Exceptional written communication and brand voice control
Experience with social listening and community management tools (e.g., Sprinklr, Khoros, Sprout)
Strong judgment in reputation‑sensitive and escalation scenarios
Ability to translate insights into clear, strategic recommendations
Comfortable operating in fast‑paced, culture‑driven environments
The Ideal Candidate You are a
culture‑first operator
who understands how brands show up in conversation—not just campaigns. You’re deeply attuned to tone, timing, and audience nuance, and you thrive in real‑time environments where
speed + judgment matter . You see community not as moderation—but as a
strategic growth lever for relevance, loyalty, and trust .
#J-18808-Ljbffr
CPG organization , is seeking a
Social Media & Community Manager
to lead how its brands actively engage in conversation, culture, and community. This role owns day‑to‑day engagement strategy and execution—ensuring the brand’s social presence is
human, responsive, and culturally relevant . You will play a critical role in shaping how
iconic consumer brands
connect with audiences in real time, turning everyday interactions into meaningful brand moments that drive relevance and loyalty.
Key Responsibilities Community Engagement Strategy & Execution
Own and execute cross‑platform community engagement strategies
Define platform‑specific engagement approaches aligned to audience behavior and brand objectives
Lead proactive and reactive engagement across comments, DMs, mentions, and cultural conversations
Identify opportunities for the brand to show up in real‑time and cultural moments beyond owned content
Build scalable frameworks that drive UGC, participation, and community advocacy
Partner cross‑functionally with Strategy, Creative, Brand, Influencer, PR, Legal, and Customer Care
Community Activation & Advocacy
Lead fan engagement initiatives including surprise‑and‑delight, gifting, sampling, and product seeding
Execute advocacy programs tied to campaigns, launches, and cultural moments
Develop repeatable workflows, outreach playbooks, and activation guardrails
Turn high‑value interactions into shareable, brand‑building moments
Provide expertise on community tools, partner ecosystems, and activation technologies
Brand Voice & Governance
Serve as the editorial lead for all community interactions
Develop and maintain response guidelines, tone of voice, and engagement standards
Ensure brand‑safe moderation with consistency, speed, and quality
Insights & Cultural Intelligence
Monitor sentiment, trends, and behavioral signals across platforms
Translate insights into campaign strategy and rapid‑response opportunities
Leverage listening tools to improve engagement quality and responsiveness
Stay current on emerging platforms, tools, and cultural trends
Risk Management & Escalation
Monitor and triage sensitive or high‑risk interactions
Execute escalation protocols with PR, Legal, Customer Care, and Brand teams
Protect brand reputation through timely, accurate, and thoughtful responses
Measurement & Optimization
Track and analyze KPIs across:
Engagement quality
Sentiment
Participation
Response time/performance
Measure impact of gifting, seeding, and advocacy programs
Contribute to performance reporting and strategic recommendations
Drive continuous improvement through test‑and‑learn optimization
Qualifications
4‑6 years of experience in community management, social engagement, or audience strategy
Proven success managing high‑volume brand social presence and moderation
Experience executing gifting, seeding, and advocacy programs
Strong fluency across major and emerging social platforms (TikTok, Instagram, X, YouTube, etc.)
Exceptional written communication and brand voice control
Experience with social listening and community management tools (e.g., Sprinklr, Khoros, Sprout)
Strong judgment in reputation‑sensitive and escalation scenarios
Ability to translate insights into clear, strategic recommendations
Comfortable operating in fast‑paced, culture‑driven environments
The Ideal Candidate You are a
culture‑first operator
who understands how brands show up in conversation—not just campaigns. You’re deeply attuned to tone, timing, and audience nuance, and you thrive in real‑time environments where
speed + judgment matter . You see community not as moderation—but as a
strategic growth lever for relevance, loyalty, and trust .
#J-18808-Ljbffr