Marketing Specialist
Munro Footwear Group, Helena, MT, United States
Job Description - Marketing Specialist (26140608)
Overview
The Montana Veteran Affairs Division (MVAD) is seeking a Marketing Specialist to lead engaging, impactful marketing and outreach efforts that connect Montana veterans, their families, and partners with vital services and benefits. The Marketing Specialist plans, executes, and evaluates marketing and communication strategies that build statewide public awareness of MVAD programs, services, events, and public service announcements. This position works as part of a small team in the headquarters office of the Montana Veteran Affairs Division. The MVAD headquarters office provides support and guidance to the Veteran Services Program and the Veterans Cemetery Program. This position would provide marketing duties for both programs, and report to the Budget Analyst Supervisor. Experience in state government or non-profit work is preferred, but we are also willing to train an individual with excellent soft skills and a passion for serving Montana’s veterans and their families. This position has the opportunity to telework; however, applicants should expect to be located in or around the Helena, MT area and able to work in the office located at Fort Harrison, MT 60%-100% of the time. Specific telework conditions will be outlined as part of the job offer and must adhere to state policy. Required Application Materials
Cover Letter Resume Key Responsibilities
Develop and implement multi-channel marketing campaigns (digital, print, social media) aligned with MVAD goals and objectives. Manage and create content for MVAD’s website and social media platforms (e.g., Facebook, YouTube, Instagram), including photos and videos. Plan, design, write, and produce media content such as radio and TV ads, newspaper articles, promotional videos, and public service announcements. Coordinate media relations, draft and distribute news releases and articles, and serve as a public contact for MVAD communications. Design and produce marketing collateral, including brochures, posters, business cards, and displays. Develop and track KPIs (e.g., ROI, website traffic, click-through rates, customer satisfaction, NPS), and prepare regular reports for leadership. Prepare biennial marketing plans including SWOT analysis, research, strategies, goals, and evaluation methods. Manage the customer experience program (including survey tools such as Qualtrics), analyze feedback, and recommend improvements. Assist with marketing budgets: projections, proposals, tracking expenses, and ensuring projects stay within budget. Coordinate and attend outreach events such as veterans’ ceremonies, job fairs, district meetings, and conferences. Build and maintain partnerships with state universities, veteran organizations, healthcare providers, and media outlets. Support special projects, events, research, and other administrative duties as assigned to advance MVAD’s mission. Knowledge, Skills, and Abilities
Knowledge of marketing concepts and procedures, communications, public relations, technical writing, and office practices. Skill in writing, editing, proofreading, photography, videography, and video production, as well as using standard business software and office equipment. Ability to plan and manage multiple projects, meet deadlines, and support strategic planning and performance improvements. Strong verbal and written communication skills, including active listening and the ability to explain complex information clearly. Ability to work independently and as part of a team, maintain professionalism in emotionally charged situations, and build positive relationships with diverse stakeholders. Education and Experience
Associate’s degree in marketing, business, public relations, media communications, human services, technical writing, or a related field. 2 years of relevant experience in marketing, communications, public relations, or a related area. Other combinations of education and experience will be assessed on a case-by-case basis. Must have demonstrated ability to work and engage in diverse working relationships within and outside the Department. Minimum Physical/Mental Requirements
May need to work at a computer daily for 8 or more hours at a time; Fluctuation in workload may require more than a 40-hour workweek. Some weekend and holiday work is required to support events and outreach activities. Typical Work Environment
Primarily office-based in Fort Harrison, with periodic travel for outreach and events. Must be able to work physically on-site in the office 60%-100% of the time. Telework eligible up to 40% based on business need. Conditions of Employment
Must pass a background check Must possess a valid driver’s license Travel
Yes, 20% of the Time. Effective 004/06/2026, this agency is participating in E-Verify to confirm employment eligibility. After accepting a job offer and completing Form I-9, your information will be submitted to the Department of Homeland Security and Social Security Administration for verification. For more information about E-Verify, please visit the E-Verify website found here, https://www.e-verify.gov/. Applicant Pool Statement: If another department vacancy occurs in this job title within six months, the same applicant pool may be used for the selection. Training Assignment: This agency may use a training assignment. Employees in training assignments may be paid below the base pay established by the agency pay rules. Conditions of the training assignment will be stated in writing at the time of hire. Salary:
37.10 - 37.10 Hourly Telework Eligibility: Telework Eligible (Full-time telework is not available. Telework schedule must be supervisor approved.) Benefits Package Eligibility: Health Insurance, Paid Leave & Holidays, Retirement Plan Number of Openings
Number of Openings: 1 Employee Status: Regular Schedule: Full-Time Job Type: Standard Shift
Shift: Day Job Travel
Travel: Yes, 20 % of the Time Primary Location
Primary Location: Helena Agency: Department of Military Affairs Union: 000 - None Posting Date
Posting Date: Mar 12, 2026, 4:24:46 PM Closing Date: Mar 27, 2026, 5:59:00 AM Required Application Materials: Cover Letter, Resume Contact Name: Brandon Kirchgasler | Contact Email: Brandon.Kirchgasler@mt.gov | Contact Phone: 406-324-3336 State government does not discriminate based on race, color, national origin, religion, sex, sexual orientation, gender identity or expression, pregnancy, childbirth or medical conditions related to pregnancy or childbirth, age, physical or mental disability, genetic information, marital status, creed, political beliefs or affiliation, veteran status, military service, retaliation, or any other factor not related to merit and qualifications of an employee or applicant.
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The Montana Veteran Affairs Division (MVAD) is seeking a Marketing Specialist to lead engaging, impactful marketing and outreach efforts that connect Montana veterans, their families, and partners with vital services and benefits. The Marketing Specialist plans, executes, and evaluates marketing and communication strategies that build statewide public awareness of MVAD programs, services, events, and public service announcements. This position works as part of a small team in the headquarters office of the Montana Veteran Affairs Division. The MVAD headquarters office provides support and guidance to the Veteran Services Program and the Veterans Cemetery Program. This position would provide marketing duties for both programs, and report to the Budget Analyst Supervisor. Experience in state government or non-profit work is preferred, but we are also willing to train an individual with excellent soft skills and a passion for serving Montana’s veterans and their families. This position has the opportunity to telework; however, applicants should expect to be located in or around the Helena, MT area and able to work in the office located at Fort Harrison, MT 60%-100% of the time. Specific telework conditions will be outlined as part of the job offer and must adhere to state policy. Required Application Materials
Cover Letter Resume Key Responsibilities
Develop and implement multi-channel marketing campaigns (digital, print, social media) aligned with MVAD goals and objectives. Manage and create content for MVAD’s website and social media platforms (e.g., Facebook, YouTube, Instagram), including photos and videos. Plan, design, write, and produce media content such as radio and TV ads, newspaper articles, promotional videos, and public service announcements. Coordinate media relations, draft and distribute news releases and articles, and serve as a public contact for MVAD communications. Design and produce marketing collateral, including brochures, posters, business cards, and displays. Develop and track KPIs (e.g., ROI, website traffic, click-through rates, customer satisfaction, NPS), and prepare regular reports for leadership. Prepare biennial marketing plans including SWOT analysis, research, strategies, goals, and evaluation methods. Manage the customer experience program (including survey tools such as Qualtrics), analyze feedback, and recommend improvements. Assist with marketing budgets: projections, proposals, tracking expenses, and ensuring projects stay within budget. Coordinate and attend outreach events such as veterans’ ceremonies, job fairs, district meetings, and conferences. Build and maintain partnerships with state universities, veteran organizations, healthcare providers, and media outlets. Support special projects, events, research, and other administrative duties as assigned to advance MVAD’s mission. Knowledge, Skills, and Abilities
Knowledge of marketing concepts and procedures, communications, public relations, technical writing, and office practices. Skill in writing, editing, proofreading, photography, videography, and video production, as well as using standard business software and office equipment. Ability to plan and manage multiple projects, meet deadlines, and support strategic planning and performance improvements. Strong verbal and written communication skills, including active listening and the ability to explain complex information clearly. Ability to work independently and as part of a team, maintain professionalism in emotionally charged situations, and build positive relationships with diverse stakeholders. Education and Experience
Associate’s degree in marketing, business, public relations, media communications, human services, technical writing, or a related field. 2 years of relevant experience in marketing, communications, public relations, or a related area. Other combinations of education and experience will be assessed on a case-by-case basis. Must have demonstrated ability to work and engage in diverse working relationships within and outside the Department. Minimum Physical/Mental Requirements
May need to work at a computer daily for 8 or more hours at a time; Fluctuation in workload may require more than a 40-hour workweek. Some weekend and holiday work is required to support events and outreach activities. Typical Work Environment
Primarily office-based in Fort Harrison, with periodic travel for outreach and events. Must be able to work physically on-site in the office 60%-100% of the time. Telework eligible up to 40% based on business need. Conditions of Employment
Must pass a background check Must possess a valid driver’s license Travel
Yes, 20% of the Time. Effective 004/06/2026, this agency is participating in E-Verify to confirm employment eligibility. After accepting a job offer and completing Form I-9, your information will be submitted to the Department of Homeland Security and Social Security Administration for verification. For more information about E-Verify, please visit the E-Verify website found here, https://www.e-verify.gov/. Applicant Pool Statement: If another department vacancy occurs in this job title within six months, the same applicant pool may be used for the selection. Training Assignment: This agency may use a training assignment. Employees in training assignments may be paid below the base pay established by the agency pay rules. Conditions of the training assignment will be stated in writing at the time of hire. Salary:
37.10 - 37.10 Hourly Telework Eligibility: Telework Eligible (Full-time telework is not available. Telework schedule must be supervisor approved.) Benefits Package Eligibility: Health Insurance, Paid Leave & Holidays, Retirement Plan Number of Openings
Number of Openings: 1 Employee Status: Regular Schedule: Full-Time Job Type: Standard Shift
Shift: Day Job Travel
Travel: Yes, 20 % of the Time Primary Location
Primary Location: Helena Agency: Department of Military Affairs Union: 000 - None Posting Date
Posting Date: Mar 12, 2026, 4:24:46 PM Closing Date: Mar 27, 2026, 5:59:00 AM Required Application Materials: Cover Letter, Resume Contact Name: Brandon Kirchgasler | Contact Email: Brandon.Kirchgasler@mt.gov | Contact Phone: 406-324-3336 State government does not discriminate based on race, color, national origin, religion, sex, sexual orientation, gender identity or expression, pregnancy, childbirth or medical conditions related to pregnancy or childbirth, age, physical or mental disability, genetic information, marital status, creed, political beliefs or affiliation, veteran status, military service, retaliation, or any other factor not related to merit and qualifications of an employee or applicant.
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