Digital Marketing Manager (CHI, ATX, MIA)
Bread & Butter PR, Chicago, IL, United States
Overview
bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients’ needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small. We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We\'re not a company that wastes time—not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure. Available Opportunity:
The Digital Marketing Manager for bread & Butter is responsible for managing and answering the needs of food & beverage and hotel & travel clients daily. The Digital Marketing Manager works with Social Media Managers and reports to the Digital Managing Director. Responsibilities
The Digital Marketing Manager is the day-to-day touchstone, brand champion and trusted partner to both clients and the team. Help meet client goals by crafting creative content strategies, building consumer ad funnels that work, and meeting and beating KPIs for ads across the industry. Meet or beat deadlines, stay ahead of digital trends, and bring a fresh point of view backed by analytics and research. Collaborate with account team members, other social media strategists and client communities to solve problems. Be thoughtful, strategic, and highly detail-oriented with strong analytics, asking, “What else?” Support the agency in growing and evolving digital marketing programs for hotel, restaurant and food & beverage clients. Qualifications
3-5 years of full-time, post-graduate digital marketing experience, preferably within an agency and working with hotel, restaurant and food & beverage brands. Proven track record for driving hotel, restaurant and food & beverage sales via paid social media, Google and digital marketing tactics. Ability to build and manage social media advertising strategies for multiple clients, planning, optimizing and reporting to meet client needs. Ability to plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns including Google search and display ads, Amazon ads, SEO and retargeting ads. Ability to measure and report performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights. Ability to collaborate internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience, ensuring that strategy supports overall brand goals and objectives. Ability to evaluate strategy alignment with client objectives, assess against goals (ROI and KPIs), resolve when strategies aren’t working, or the situation changes and adjust quarterly goals. Ability to draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc. Constant brainstorming of new and creative growth strategies, identifying and evaluating emerging technologies to optimize marketing campaigns, email marketing, social media and display and search advertising. Ability to plan, execute, and measure experiments and conversion tests. Ability to attend and lead client meetings as appropriate to assess progress, propose new advertising opportunities and educate clients as needed. Be the sounding board and resource for clients regarding social media marketing in the hotel and travel space. Love of a fast-paced environment and the satisfaction of a busy yet productive day. Ability to travel and still keep up on daily work needs. Flexibility and a desire for endless possibilities. The company is dynamic and evolving, thinking beyond black and white. Keen attention to detail - ads and emails should be error-free and visually appealing. Excitement for growth, new ideas, new ways of doing things and a place you’re excited to call home. Working Conditions
On the whole, this is an office-based, hybrid role. A Digital Marketing Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. Although a manager’s commitment will tend to be standard office hours, deadlines or the demands of a client may require working nights or weekends to ensure continued success. Must be authorized to work in the US. Compensation
The annual salary for this role ranges from $65,000 to $75,000. Benefits
Generous paid time off Paid sick/personal time Birthday off Endless summer Fridays (half-days year round) Flexible, hybrid schedule Work from any bread & Butter office when in town Medical and dental + dependents Extended benefits (vision, life, disability, EAP) Generous maternity and family planning leave Holiday week in December 3% contribution to 401k Cell phone reimbursement New business bonuses Employee referral bonus Dogs welcome Weekly Wine Wednesdays Robust training program Mentorship program Local love (yearly giveback initiative)
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bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients’ needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small. We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We\'re not a company that wastes time—not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure. Available Opportunity:
The Digital Marketing Manager for bread & Butter is responsible for managing and answering the needs of food & beverage and hotel & travel clients daily. The Digital Marketing Manager works with Social Media Managers and reports to the Digital Managing Director. Responsibilities
The Digital Marketing Manager is the day-to-day touchstone, brand champion and trusted partner to both clients and the team. Help meet client goals by crafting creative content strategies, building consumer ad funnels that work, and meeting and beating KPIs for ads across the industry. Meet or beat deadlines, stay ahead of digital trends, and bring a fresh point of view backed by analytics and research. Collaborate with account team members, other social media strategists and client communities to solve problems. Be thoughtful, strategic, and highly detail-oriented with strong analytics, asking, “What else?” Support the agency in growing and evolving digital marketing programs for hotel, restaurant and food & beverage clients. Qualifications
3-5 years of full-time, post-graduate digital marketing experience, preferably within an agency and working with hotel, restaurant and food & beverage brands. Proven track record for driving hotel, restaurant and food & beverage sales via paid social media, Google and digital marketing tactics. Ability to build and manage social media advertising strategies for multiple clients, planning, optimizing and reporting to meet client needs. Ability to plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns including Google search and display ads, Amazon ads, SEO and retargeting ads. Ability to measure and report performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights. Ability to collaborate internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience, ensuring that strategy supports overall brand goals and objectives. Ability to evaluate strategy alignment with client objectives, assess against goals (ROI and KPIs), resolve when strategies aren’t working, or the situation changes and adjust quarterly goals. Ability to draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc. Constant brainstorming of new and creative growth strategies, identifying and evaluating emerging technologies to optimize marketing campaigns, email marketing, social media and display and search advertising. Ability to plan, execute, and measure experiments and conversion tests. Ability to attend and lead client meetings as appropriate to assess progress, propose new advertising opportunities and educate clients as needed. Be the sounding board and resource for clients regarding social media marketing in the hotel and travel space. Love of a fast-paced environment and the satisfaction of a busy yet productive day. Ability to travel and still keep up on daily work needs. Flexibility and a desire for endless possibilities. The company is dynamic and evolving, thinking beyond black and white. Keen attention to detail - ads and emails should be error-free and visually appealing. Excitement for growth, new ideas, new ways of doing things and a place you’re excited to call home. Working Conditions
On the whole, this is an office-based, hybrid role. A Digital Marketing Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. Although a manager’s commitment will tend to be standard office hours, deadlines or the demands of a client may require working nights or weekends to ensure continued success. Must be authorized to work in the US. Compensation
The annual salary for this role ranges from $65,000 to $75,000. Benefits
Generous paid time off Paid sick/personal time Birthday off Endless summer Fridays (half-days year round) Flexible, hybrid schedule Work from any bread & Butter office when in town Medical and dental + dependents Extended benefits (vision, life, disability, EAP) Generous maternity and family planning leave Holiday week in December 3% contribution to 401k Cell phone reimbursement New business bonuses Employee referral bonus Dogs welcome Weekly Wine Wednesdays Robust training program Mentorship program Local love (yearly giveback initiative)
#J-18808-Ljbffr