Analyst, Email Marketing
Victoria's Secret, Reynoldsburg, OH, United States
Overview
The Analyst, Email Marketing Operations oversees and executes complex daily email marketing campaigns seen by tens of millions of customers. This analyst will be working closely with local and overseas teams to ensure flawless execution & operational excellence.
Responsibilities
Serves as the Email Operations lead for daily email campaign execution, including:
Performing quality assurance testing
Addressing all partner feedback
Coordinating audience updates with campaign operations team
Troubleshooting issues, inclusive of platform issues and experience discrepancies
Finalizing and activating all campaigns
Validating live seed deployments, and actioning on urgent changes
Maintains close partnerships with the Email Planning, Strategy, and Data teams to execute all campaigns, hitting the intended strategy and results
Constantly communicates with the Email Operations team in India to coordinate workstreams and transfer knowledge
Provides detailed direction to the Production team in India to ensure flawless assembly of individual content assets
Completes assigned tickets specific to daily campaigns, constantly monitoring workboards
Performs daily load-time audits and shares monthly reports to identify opportunities for improvement
Facilitates Daily Check-in meetings to validate data & content information is accurately being delivered to the overnight production team
Validates all Content Request Forms (CRF’s) are submitted to overnight production teams
Reviews weekly creative distributions, submits feedback, and identifies production gaps to close before final assembly begins
Represents the Email Operations team in cross-functional meetings, actively listening to topics and contributing when necessary – disseminating relevant information to appropriate partners
Keeps all stakeholders aware of email-related milestones
Identifies new work requests and translates them into actionable & time-based JIRA tickets
Manages relevant internal distribution lists
Assists with Email Trigger tickets as assigned
Performs ad-hoc requests as needed
Provides analysis of operations performance to support business decisions
Click here for benefit details related to this position.
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Responsibilities
Serves as the Email Operations lead for daily email campaign execution, including:
Performing quality assurance testing
Addressing all partner feedback
Coordinating audience updates with campaign operations team
Troubleshooting issues, inclusive of platform issues and experience discrepancies
Finalizing and activating all campaigns
Validating live seed deployments, and actioning on urgent changes
Maintains close partnerships with the Email Planning, Strategy, and Data teams to execute all campaigns, hitting the intended strategy and results
Constantly communicates with the Email Operations team in India to coordinate workstreams and transfer knowledge
Provides detailed direction to the Production team in India to ensure flawless assembly of individual content assets
Completes assigned tickets specific to daily campaigns, constantly monitoring workboards
Performs daily load-time audits and shares monthly reports to identify opportunities for improvement
Facilitates Daily Check-in meetings to validate data & content information is accurately being delivered to the overnight production team
Validates all Content Request Forms (CRF’s) are submitted to overnight production teams
Reviews weekly creative distributions, submits feedback, and identifies production gaps to close before final assembly begins
Represents the Email Operations team in cross-functional meetings, actively listening to topics and contributing when necessary – disseminating relevant information to appropriate partners
Keeps all stakeholders aware of email-related milestones
Identifies new work requests and translates them into actionable & time-based JIRA tickets
Manages relevant internal distribution lists
Assists with Email Trigger tickets as assigned
Performs ad-hoc requests as needed
Provides analysis of operations performance to support business decisions
Click here for benefit details related to this position.
#J-18808-Ljbffr