Analyst, Email Marketing
Victoria's Secret, Reynoldsburg, OH, United States
Analyst, Email Marketing
The Analyst, Email Marketing Operations oversees and executes complex daily email marketing campaigns seen by tens of millions of customers. This analyst will be working closely with local and overseas teams to ensure flawless execution & operational excellence. At Victoria's Secret & Co, you'll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You'll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy. We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you'll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business. Your Impact Serves as the Email Operations lead for daily email campaign execution, including: Performing quality assurance testing Addressing all partner feedback Coordinating audience updates with campaign operations team Troubleshooting issues, inclusive of platform issues and experience discrepancies Finalizing and activating all campaigns Validating live seed deployments, and actioning on urgent changes Maintains close partnerships with the Email Planning, Strategy, and Data teams to execute all campaigns, hitting the intended strategy and results Constantly communicates with the Email Operations team in India to coordinate workstreams and transfer knowledge Provides detailed direction to the Production team in India to ensure flawless assembly of individual content assets Completes assigned tickets specific to daily campaigns, constantly monitoring workboards Performs daily load-time audits and shares monthly reports to identify opportunities for improvement Facilitates Daily Check-in meetings to validate data & content information is accurately being delivered to the overnight production team Validates all Content Request Forms (CRF's) are submitted to overnight production teams Reviews weekly creative distributions, submits feedback, and identifies production gaps to close before final assembly begins Represents the Email Operations team in cross-functional meetings, actively listening to topics and contributing when necessary disseminating relevant information to appropriate partners Keeps all stakeholders aware of email-related milestones Identifies new work requests and translates them into actionable & time-based JIRA tickets Manages relevant internal distribution lists Assists with Email Trigger tickets as assigned Performs ad-hoc requests as needed Provides analysis of operations performance to support business decisions Minimum Salary: $67,700.00 Maximum Salary: $88,830.00 VS&Co provides an estimated range of compensation for this role as shown. Your actual compensation will be determined by a number of relevant factors, including but not limited to your specific skills, experience, & geographic location. Performance Expectations: Ability to learn quickly takes diligent notes & often references them Ability to multitask and meet tight deadlines using urgency to prioritize workload Exhibits a growth mindset, where critical feedback is used as a tool to help fuel professional growth Proactively identifies & escalates potential challenges that could impact campaign execution Utilizes technical abilities to creatively solve problems Stays on top of industry trends and continually feeds the team with innovative ideas and best practices Is able to perform in a fast-paced environment and welcomes change as it is presented Actively monitors and maintains an organized Email inbox & Team's Chat Understands & applies waterfall logic to create dynamic email experiences Core Competencies: Able to work independently with a strong desire to exceed performance expectations Considers the company's Path to Potential pillars when prioritizing daily workload Anticipates cross-functional partner's needs and exchanges information without being prompted Desires to take on stretch assignments to broaden skills and gain exposure to new projects Utilizes available data to inform decision-making Asks questions & prioritizes work with the customer lens in mind Your Experience: Bachelor's degree in Marketing or relevant field 1-3 years in progressive consumer marketing positions with a proven track record in development Ability to work in office three days a week in the Columbus Market Ability to be on-call evenings and weekends Available to work during peak-Holiday season Basic HTML knowledge Firm understanding of email marketing landscape and how email fits into the customer journey Proficient with Windows-based PC environment (Excel, Word, PPT, and TEAMS) Excellent organizational and planning skills Exceptional written and oral communication skills Retail/Fashion marketing a plus Desired Technical Experience: Candidates will be prioritized with working experience in the following platforms / coding languages: Salesforce Marketing Cloud Movable Ink JIRA Project Manager Ampscript CSS We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
The Analyst, Email Marketing Operations oversees and executes complex daily email marketing campaigns seen by tens of millions of customers. This analyst will be working closely with local and overseas teams to ensure flawless execution & operational excellence. At Victoria's Secret & Co, you'll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You'll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy. We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you'll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business. Your Impact Serves as the Email Operations lead for daily email campaign execution, including: Performing quality assurance testing Addressing all partner feedback Coordinating audience updates with campaign operations team Troubleshooting issues, inclusive of platform issues and experience discrepancies Finalizing and activating all campaigns Validating live seed deployments, and actioning on urgent changes Maintains close partnerships with the Email Planning, Strategy, and Data teams to execute all campaigns, hitting the intended strategy and results Constantly communicates with the Email Operations team in India to coordinate workstreams and transfer knowledge Provides detailed direction to the Production team in India to ensure flawless assembly of individual content assets Completes assigned tickets specific to daily campaigns, constantly monitoring workboards Performs daily load-time audits and shares monthly reports to identify opportunities for improvement Facilitates Daily Check-in meetings to validate data & content information is accurately being delivered to the overnight production team Validates all Content Request Forms (CRF's) are submitted to overnight production teams Reviews weekly creative distributions, submits feedback, and identifies production gaps to close before final assembly begins Represents the Email Operations team in cross-functional meetings, actively listening to topics and contributing when necessary disseminating relevant information to appropriate partners Keeps all stakeholders aware of email-related milestones Identifies new work requests and translates them into actionable & time-based JIRA tickets Manages relevant internal distribution lists Assists with Email Trigger tickets as assigned Performs ad-hoc requests as needed Provides analysis of operations performance to support business decisions Minimum Salary: $67,700.00 Maximum Salary: $88,830.00 VS&Co provides an estimated range of compensation for this role as shown. Your actual compensation will be determined by a number of relevant factors, including but not limited to your specific skills, experience, & geographic location. Performance Expectations: Ability to learn quickly takes diligent notes & often references them Ability to multitask and meet tight deadlines using urgency to prioritize workload Exhibits a growth mindset, where critical feedback is used as a tool to help fuel professional growth Proactively identifies & escalates potential challenges that could impact campaign execution Utilizes technical abilities to creatively solve problems Stays on top of industry trends and continually feeds the team with innovative ideas and best practices Is able to perform in a fast-paced environment and welcomes change as it is presented Actively monitors and maintains an organized Email inbox & Team's Chat Understands & applies waterfall logic to create dynamic email experiences Core Competencies: Able to work independently with a strong desire to exceed performance expectations Considers the company's Path to Potential pillars when prioritizing daily workload Anticipates cross-functional partner's needs and exchanges information without being prompted Desires to take on stretch assignments to broaden skills and gain exposure to new projects Utilizes available data to inform decision-making Asks questions & prioritizes work with the customer lens in mind Your Experience: Bachelor's degree in Marketing or relevant field 1-3 years in progressive consumer marketing positions with a proven track record in development Ability to work in office three days a week in the Columbus Market Ability to be on-call evenings and weekends Available to work during peak-Holiday season Basic HTML knowledge Firm understanding of email marketing landscape and how email fits into the customer journey Proficient with Windows-based PC environment (Excel, Word, PPT, and TEAMS) Excellent organizational and planning skills Exceptional written and oral communication skills Retail/Fashion marketing a plus Desired Technical Experience: Candidates will be prioritized with working experience in the following platforms / coding languages: Salesforce Marketing Cloud Movable Ink JIRA Project Manager Ampscript CSS We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.