Manager, Field Marketing – Nevada
LVMH Group, Las Vegas, NV, United States
Are you ready for a world of possibilities?
You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.
Moët Hennessy
is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.
The Manager, Field Marketing – Nevada localizes national programming to meet the needs of the local market and consumer for the full Moet Hennessy portfolio. This role serves as the area expert for all Spirits and Champagne brands and acts as a liaison between Commercial Sales and Brand Teams. The Field Marketing Manager identifies opportunities in the local markets to hit goals
Office/ Location:
Las Vegas, NV - remote in market based on business needs
Job responsibilities Localize Brand Programming:
Identifies opportunities for assigned brands in the Nevada market.
Localizes and adapts brand programming to market/account needs/distributors
Manages brand programming activities, analyzes ROI to inform future activations, and develops local activity recaps
Partners with Brand Teams and Market Sales teams to generate innovative, high-impact local programming ideas to meet market needs. Inclusive of brand activation, local account opportunities, community connections, local influencers, etc.
Manages A&P budget: identifies gaps/ opportunities/ risks, determines ROI of programs, makes recommendations to the state/market lead for alignment
Liaises between Brand Teams and Sales Teams with the goals of driving both sales and brand equity
Business Development:
Utilizes competitive intelligence research from business intelligence.
Identifies new account opportunities for the Commercial Sales Team to vet
Participate in the budget planning process representing their respective areas
Local Market Management:
Manages Distributors & Commercial Sales for Winemaker/Maison visits to ensure product availability
Manages Local POSM in partnership with Account Leads
Leads VAP forecast/ allocation process in the local market- liaison between Brand Teams and Sales Team
Prepares for and participates in GSMs & distributor meetings
Serve as a connector to understand brand vision and localize it
Downstream: communication of plans, tools, etc. to commercial team
Upstream: communication of opportunities, risks, and market needs to brand team
Executional Excellence: Manage luxury execution in the market
Guardian of the brand and market advocate for what is needed
Elevating all stakeholders in the market; distributors, trade engagement, and Moët Hennessy
New Business and Recruitment
Prospecting for new business opportunities through all channels (on/off/non-premise)
Building relationships with key customers, local influencers, etc.
Managing programs across subchannels (i.e., local 360 opportunitiesLunar New Year, LA Polo)
Profile Education
Bachelor’s degree or relevant industry experience required
Professional Experience
5+ years trade marketing or creative marketing experience in wines and spirits, consumer packaged goods, or retail industries
Strong business/commercial strategy experience. Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills
Capabilities
Strong commercial/analytical skills required
Deep knowledge of MHUSA portfolio, brand guidelines, & customer/consumer expectations
Highly refined organizational skills and experience managing a substantial number of projects and details
Ability to create partnerships with customers, distributor, and internal stakeholders
Plans and prioritizes work to meet commitments aligned with organizational goals
Applies knowledge of business and the marketplace to advance the organization's goals; monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions
Health and Wellness:
medical, dental, vision, mental health support resources, fertility and family building programs.
Financial Benefits:
competitive salary, retirement savings plan (e.g., 401(k) with company match),financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage.
Work-Life Balance:
hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days andpaid parental leave.
Professional Development:
opportunities for training and continuing education, tuition reimbursement.
Employee Perks:
Plum Benefits and Perkspot.
External applicants must be currently authorized to work in the United States on a full-time basis.
Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.
#J-18808-Ljbffr
You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.
Moët Hennessy
is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.
The Manager, Field Marketing – Nevada localizes national programming to meet the needs of the local market and consumer for the full Moet Hennessy portfolio. This role serves as the area expert for all Spirits and Champagne brands and acts as a liaison between Commercial Sales and Brand Teams. The Field Marketing Manager identifies opportunities in the local markets to hit goals
Office/ Location:
Las Vegas, NV - remote in market based on business needs
Job responsibilities Localize Brand Programming:
Identifies opportunities for assigned brands in the Nevada market.
Localizes and adapts brand programming to market/account needs/distributors
Manages brand programming activities, analyzes ROI to inform future activations, and develops local activity recaps
Partners with Brand Teams and Market Sales teams to generate innovative, high-impact local programming ideas to meet market needs. Inclusive of brand activation, local account opportunities, community connections, local influencers, etc.
Manages A&P budget: identifies gaps/ opportunities/ risks, determines ROI of programs, makes recommendations to the state/market lead for alignment
Liaises between Brand Teams and Sales Teams with the goals of driving both sales and brand equity
Business Development:
Utilizes competitive intelligence research from business intelligence.
Identifies new account opportunities for the Commercial Sales Team to vet
Participate in the budget planning process representing their respective areas
Local Market Management:
Manages Distributors & Commercial Sales for Winemaker/Maison visits to ensure product availability
Manages Local POSM in partnership with Account Leads
Leads VAP forecast/ allocation process in the local market- liaison between Brand Teams and Sales Team
Prepares for and participates in GSMs & distributor meetings
Serve as a connector to understand brand vision and localize it
Downstream: communication of plans, tools, etc. to commercial team
Upstream: communication of opportunities, risks, and market needs to brand team
Executional Excellence: Manage luxury execution in the market
Guardian of the brand and market advocate for what is needed
Elevating all stakeholders in the market; distributors, trade engagement, and Moët Hennessy
New Business and Recruitment
Prospecting for new business opportunities through all channels (on/off/non-premise)
Building relationships with key customers, local influencers, etc.
Managing programs across subchannels (i.e., local 360 opportunitiesLunar New Year, LA Polo)
Profile Education
Bachelor’s degree or relevant industry experience required
Professional Experience
5+ years trade marketing or creative marketing experience in wines and spirits, consumer packaged goods, or retail industries
Strong business/commercial strategy experience. Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills
Capabilities
Strong commercial/analytical skills required
Deep knowledge of MHUSA portfolio, brand guidelines, & customer/consumer expectations
Highly refined organizational skills and experience managing a substantial number of projects and details
Ability to create partnerships with customers, distributor, and internal stakeholders
Plans and prioritizes work to meet commitments aligned with organizational goals
Applies knowledge of business and the marketplace to advance the organization's goals; monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions
Health and Wellness:
medical, dental, vision, mental health support resources, fertility and family building programs.
Financial Benefits:
competitive salary, retirement savings plan (e.g., 401(k) with company match),financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage.
Work-Life Balance:
hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days andpaid parental leave.
Professional Development:
opportunities for training and continuing education, tuition reimbursement.
Employee Perks:
Plum Benefits and Perkspot.
External applicants must be currently authorized to work in the United States on a full-time basis.
Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.
#J-18808-Ljbffr