Director- Marketing, Redken Haircare - Prestige
L'oreal Usa, New York, NY, United States
Overview
Job Title
Director- Marketing, Redken Haircare - Prestige
Division:
Professional Products Division
Location:
Hudson Yards, NY
Reports To:
Assistant Vice President Marketing, Redken Haircare
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach.
Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.
Redken is the #1 brand in the professional hair category in both Pro and Consumer channels, leading in Haircolor, Styling and Haircare. Redken has a complex distribution ecosystem across SalonCentric, Amazon, Ulta, Chain Accounts & D2C Ecom. The brand has 3 separate categories- Haircolor, Haircare, Styling- all of which hold the number 1 position in the pro market. Redken is the largest spender in the industry in Media and ranked #1 in the market in terms of advocacy metrics.
What You Will Do You will be accountable for the accelerated growth and strategic development of the
Redken Haircare Prestige
portfolio which encompasses Acidic Bonding Concentrate, Color Gloss, & Grow Full System. This role requires a dual-lens approach: driving professional authority in the salon channel while simultaneously commanding the consumer landscape which includes partnership with major retailer partners Amazon, Ulta, & D2C. You will lead the strategy, implementation, and performance evaluation of the business across SalonCentric and key consumer channels.
As the Haircare Prestige lead, you are responsible for the comprehensive marketing ecosystem, from product innovation and promotional calendars to consumer advertising and media planning. You will lead the development of 360-degree marketing strategies that build brand equity and drive market share. You will collaborate effectively with cross-functional partners including Sales, Operations, Finance, Education, Brand Engagement (PR, A&I, Social), Creative, and Global Marketing (DMI), & CDMO (Media) to ensure seamless execution. Additionally, you will monitor and analyze business results to identify opportunities for optimization.
BUSINESS LEAD FOR REDKEN HAIRCARE PRESTIGE
Omnichannel Strategy & Growth:
Lead the execution and development of clear brand-building plans aligned with divisional objectives. This includes owning the 3-year marketing roadmap, new product launches, and communication strategies. You will serve as the architect for growth across both professional distribution (SalonCentric) and key consumer retail partners (Amazon, Ulta, and Redken.com). Building a strong relationship with your sales account manager counterpart will be key to drive favorable outcomes for the brand, retailer, and consumer.
Consumer Channel Management:
Drive the strategy for D2C, Amazon, and Ulta, ensuring a cohesive brand presence that maximizes traffic and conversion. Oversee the unique merchandising, assortment, and promotional needs of these high-growth consumer channels while maintaining professional brand integrity. Outside of driving S&C growth. continuing our #1 Treatment Brand in the market position & building Hero SKUs.
360° Activation & Support:
Own the category support calendar, ensuring robust plans for key promotions, in-store merchandising, digital activation, and media elements.
Outside of broader Global campaigns with or without key spokespersons, you will be tasked with developing new marketing platforms that triangulate product benefit, Redken brand equity, and consumer or pro led insights.
Anticipation of potential gaps across media, e-commerce, launch asset packs & organizing initiatives to answer against those needs with Creative which include organizing photo-shoots, briefing net new.
Strong partnership with Brand Engagement Leads to best position launches & new marketing ideation, go-to-market excellence.
Manage key A&P budgets that span across various 360 levers such as content, demos, GWPs, mailings, samples, and accounts.
Vision & Innovation:
Define the vision and strategy for hero pillars (e.g., Acidic Bonding Concentrate) and new launches.
Work closely with Haircare team members and cross-functional teams to execute initiatives that resonate with both stylists and end-consumers.
DMI Partnership on Future of Brand: To ensure future growth, your ability to partner & create a shared vision of Redken Haircare will be key. This includes being able to provide quantitative & qualitative feedback on what is needed for Redken US to win market share over the next 3+ years across content, product, and whitespace opportunities.
Operational Excellence:
Ensure all launches are delivered on time and on budget. Strive for executional excellence across all marketing initiatives, from supply chain coordination to creative asset delivery.
Forecasting & Financials:
Develop and manage the forecast for the Haircare Prestige category, tracking trends and adjusting estimates as needed across new launches & ongoing priority SKUs. Maintain close alignment with Demand Planning to ensure inventory health. Ensuring close tracking & minimization of E&O, financial liabilities.
Communication & Influence:
Prepare and deliver compelling presentations to sales teams, distributors, and retailers across new launches or marketing moments. Interface with key salons and stylists to maintain a pulse on professional trends and competitor activities.
Market Intelligence & Analytics:
Conduct marketing research and analyze market segments to identify portfolio gaps, influencing future innovation proposals from Global partners (DMI). Provide Senior Management with regular quantitative and qualitative reports on campaign performance and launch results.
Portfolio Management:
Set pricing strategy and lead SKU rationalization efforts to ensure a profitable and efficient portfolio. Report & prepare business overview needs for key leadership management meetings.
Competitive Strategy:
Deeply understand market share dynamics in both professional and consumer hair markets. Identify "white space" opportunities to gain share and outperform competition across haircare landscape.
Qualifications
Bachelor’s degree in marketing or related field.
7+ years brand management experience, preferably with beauty industry-related experience.
Strong analytical skills and financial acumen.
Excellent written/oral communication skills and forecasting experience.
Strong execution, leadership and consensus building/decision making skills.
Computer literacy on Windows, MS Word, PowerPoint and Excel.
Ability to travel domestically periodically (max. 25%).
Strategic thinker and effective communicator at all levels of the organization
Proven leadership skills include the ability to lead, motivate, and develop team members.
Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brand categories.
Understanding of the digital ecosystem including media, CRM, ecommerce and content.
Superior leadership and communication skills. Need to be able to articulate clear business direction and strategies. Also, to liaise between different departments, participate in senior level management discussions and facilitate the creative process at all levels.
Ability to travel domestically periodically (25%).
What’s In It For You
Salary Range :
$138,500- $200,800
Hybrid Work Policy
(3 Days in Office, 2 Days Work from Home)
Flexible Time Off
(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks ( VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities
(Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups
(Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement?
At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com . If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
You can apply to up to three jobs within a rolling 30-day window.
You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
Please visit "Your Application Space" to see the jobs you have already applied to.
Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.
#J-18808-Ljbffr
Director- Marketing, Redken Haircare - Prestige
Division:
Professional Products Division
Location:
Hudson Yards, NY
Reports To:
Assistant Vice President Marketing, Redken Haircare
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach.
Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.
Redken is the #1 brand in the professional hair category in both Pro and Consumer channels, leading in Haircolor, Styling and Haircare. Redken has a complex distribution ecosystem across SalonCentric, Amazon, Ulta, Chain Accounts & D2C Ecom. The brand has 3 separate categories- Haircolor, Haircare, Styling- all of which hold the number 1 position in the pro market. Redken is the largest spender in the industry in Media and ranked #1 in the market in terms of advocacy metrics.
What You Will Do You will be accountable for the accelerated growth and strategic development of the
Redken Haircare Prestige
portfolio which encompasses Acidic Bonding Concentrate, Color Gloss, & Grow Full System. This role requires a dual-lens approach: driving professional authority in the salon channel while simultaneously commanding the consumer landscape which includes partnership with major retailer partners Amazon, Ulta, & D2C. You will lead the strategy, implementation, and performance evaluation of the business across SalonCentric and key consumer channels.
As the Haircare Prestige lead, you are responsible for the comprehensive marketing ecosystem, from product innovation and promotional calendars to consumer advertising and media planning. You will lead the development of 360-degree marketing strategies that build brand equity and drive market share. You will collaborate effectively with cross-functional partners including Sales, Operations, Finance, Education, Brand Engagement (PR, A&I, Social), Creative, and Global Marketing (DMI), & CDMO (Media) to ensure seamless execution. Additionally, you will monitor and analyze business results to identify opportunities for optimization.
BUSINESS LEAD FOR REDKEN HAIRCARE PRESTIGE
Omnichannel Strategy & Growth:
Lead the execution and development of clear brand-building plans aligned with divisional objectives. This includes owning the 3-year marketing roadmap, new product launches, and communication strategies. You will serve as the architect for growth across both professional distribution (SalonCentric) and key consumer retail partners (Amazon, Ulta, and Redken.com). Building a strong relationship with your sales account manager counterpart will be key to drive favorable outcomes for the brand, retailer, and consumer.
Consumer Channel Management:
Drive the strategy for D2C, Amazon, and Ulta, ensuring a cohesive brand presence that maximizes traffic and conversion. Oversee the unique merchandising, assortment, and promotional needs of these high-growth consumer channels while maintaining professional brand integrity. Outside of driving S&C growth. continuing our #1 Treatment Brand in the market position & building Hero SKUs.
360° Activation & Support:
Own the category support calendar, ensuring robust plans for key promotions, in-store merchandising, digital activation, and media elements.
Outside of broader Global campaigns with or without key spokespersons, you will be tasked with developing new marketing platforms that triangulate product benefit, Redken brand equity, and consumer or pro led insights.
Anticipation of potential gaps across media, e-commerce, launch asset packs & organizing initiatives to answer against those needs with Creative which include organizing photo-shoots, briefing net new.
Strong partnership with Brand Engagement Leads to best position launches & new marketing ideation, go-to-market excellence.
Manage key A&P budgets that span across various 360 levers such as content, demos, GWPs, mailings, samples, and accounts.
Vision & Innovation:
Define the vision and strategy for hero pillars (e.g., Acidic Bonding Concentrate) and new launches.
Work closely with Haircare team members and cross-functional teams to execute initiatives that resonate with both stylists and end-consumers.
DMI Partnership on Future of Brand: To ensure future growth, your ability to partner & create a shared vision of Redken Haircare will be key. This includes being able to provide quantitative & qualitative feedback on what is needed for Redken US to win market share over the next 3+ years across content, product, and whitespace opportunities.
Operational Excellence:
Ensure all launches are delivered on time and on budget. Strive for executional excellence across all marketing initiatives, from supply chain coordination to creative asset delivery.
Forecasting & Financials:
Develop and manage the forecast for the Haircare Prestige category, tracking trends and adjusting estimates as needed across new launches & ongoing priority SKUs. Maintain close alignment with Demand Planning to ensure inventory health. Ensuring close tracking & minimization of E&O, financial liabilities.
Communication & Influence:
Prepare and deliver compelling presentations to sales teams, distributors, and retailers across new launches or marketing moments. Interface with key salons and stylists to maintain a pulse on professional trends and competitor activities.
Market Intelligence & Analytics:
Conduct marketing research and analyze market segments to identify portfolio gaps, influencing future innovation proposals from Global partners (DMI). Provide Senior Management with regular quantitative and qualitative reports on campaign performance and launch results.
Portfolio Management:
Set pricing strategy and lead SKU rationalization efforts to ensure a profitable and efficient portfolio. Report & prepare business overview needs for key leadership management meetings.
Competitive Strategy:
Deeply understand market share dynamics in both professional and consumer hair markets. Identify "white space" opportunities to gain share and outperform competition across haircare landscape.
Qualifications
Bachelor’s degree in marketing or related field.
7+ years brand management experience, preferably with beauty industry-related experience.
Strong analytical skills and financial acumen.
Excellent written/oral communication skills and forecasting experience.
Strong execution, leadership and consensus building/decision making skills.
Computer literacy on Windows, MS Word, PowerPoint and Excel.
Ability to travel domestically periodically (max. 25%).
Strategic thinker and effective communicator at all levels of the organization
Proven leadership skills include the ability to lead, motivate, and develop team members.
Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brand categories.
Understanding of the digital ecosystem including media, CRM, ecommerce and content.
Superior leadership and communication skills. Need to be able to articulate clear business direction and strategies. Also, to liaise between different departments, participate in senior level management discussions and facilitate the creative process at all levels.
Ability to travel domestically periodically (25%).
What’s In It For You
Salary Range :
$138,500- $200,800
Hybrid Work Policy
(3 Days in Office, 2 Days Work from Home)
Flexible Time Off
(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks ( VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities
(Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups
(Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement?
At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com . If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
You can apply to up to three jobs within a rolling 30-day window.
You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
Please visit "Your Application Space" to see the jobs you have already applied to.
Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.
#J-18808-Ljbffr