Graphic Design Lead Job at Soni Resources in New York

An integrated marketing and customer experience consultancy is seeking a Graphic Design Lead to help drive branding and visual design initiatives across a range of client engagements. This role will lead creative projects from concept through execution while partnering closely with clients, leadership, and cross-functional teams.

The Lead Designer will oversee projects end-to-end while serving as a primary creative partner to clients. This person will bring strong branding expertise, excellent presentation skills, and the ability to guide junior designers while maintaining a high creative standard across deliverables.

The ideal candidate is comfortable operating with minimal oversight, managing multiple projects simultaneously, and translating strategy into polished design solutions across channels.

Key Responsibilities

• Lead design initiatives from concept through final execution across brand and marketing projects
• Translate brand systems across multiple channels including presentation decks, digital campaigns, and print collateral
• Serve as the primary creative lead and client-facing design partner on assigned projects
• Present creative work to clients and stakeholders, clearly articulating design rationale
• Collaborate with cross-functional teams including strategy, account, and program management
• Manage multiple projects, timelines, and priorities simultaneously
• Maintain high creative standards across all deliverables
• Mentor and guide junior designers while providing creative direction and feedback
• Support or direct photo and video shoots when needed
• Identify opportunities to improve workflows and elevate creative processes

Qualifications

• 6-10 years of experience in an agency or similar creative environment
• Strong portfolio showcasing branding systems and multi-channel design work
• Expertise in typography, layout, and visual systems
• Experience presenting creative work and leading client conversations
• Experience mentoring or overseeing junior designers
• Strong understanding of print production and file preparation

Tools & Technical Skills

Required:

• Figma
• Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Strong digital design background

Preferred:

• Microsoft PowerPoint, Word, Excel
• Google Slides
• Experience designing presentation decks and multi-channel marketing materials

Compensation: $85,000 - $125,000
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.