VP, Self-Serve
Deepgram, San Francisco, CA, United States
Company Overview
Deepgram is the leading platform underpinning the emerging trillion-dollar Voice AI economy, providing real-time APIs for speech-to-text (STT), text-to-speech (TTS), and building production-grade voice agents at scale. More than 200,000 developers and 1,300+ organizations build voice offerings that are ‘Powered by Deepgram’, including Twilio, Cloudflare, Sierra, Decagon, Vapi, Daily, Cresta, Granola, and Jack in the Box. Deepgram’s voice-native foundation models are accessed through cloud APIs or as self-hosted and on-premises software, with unmatched accuracy, low latency, and cost efficiency. Backed by a recent Series C led by leading global investors and strategic partners, Deepgram has processed over 50,000 years of audio and transcribed more than 1 trillion words. There is no organization in the world that understands voice better than Deepgram.
Company Operating Rhythm At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance.
Every team member who works at Deepgram is expected to actively use and experiment with advanced AI tools, and even build your own into your everyday work. We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here. Candidates should be comfortable adopting new models and modes quickly, integrating AI into their workflows, and continuously pushing the boundaries of what these technologies can do.
Additionally, we move at the pace of AI. Change is rapid, and you can expect your day‑to‑day work to evolve just as quickly. This may not be the right role if you’re not excited to experiment, adapt, think on your feet, and learn constantly, or if you’re seeking something highly prescriptive with a traditional 9‑to‑5.
About the Role Deepgram is seeking a Vice President of Self-Serve to lead our product‑led growth motion as we scale from a single‑product API company to a multi‑product voice AI platform serving 200,000+ developers. This role operates as a General Manager for our self‑serve business, with full ownership of revenue growth, conversion to enterprise, and the end‑to‑end user experience from first touch through monetization.
In this role, you'll build and lead the systems, teams, and cross‑functional partnerships required to turn strong inbound demand into sustainable, scalable growth. You'll own ambitious targets—including multiplying self‑serve revenue and converting self‑serve logos into enterprise contracts—while establishing Deepgram's PLG infrastructure as a competitive advantage in the rapidly evolving voice AI market.
This is a high‑impact leadership role requiring equal parts strategic vision and hands‑on execution. You'll work across Marketing, Product, Sales, Engineering, and Data to align teams around shared metrics, eliminate friction across the funnel, and build a culture of experimentation and rapid iteration right for the AI age.
This role reports to the VP of Product.
What You'll Own Revenue & Business Outcomes
Own and deliver growth in self‑serve revenue, contributing significantly to Deepgram's ARR targets
Drive conversion rate of self‑serve‑led logos into enterprise contracts, working closely with Sales leadership
Define, track, and optimize the full‑funnel metrics that matter—from acquisition through activation, engagement, monetization, and expansion
Establish quarterly and annual targets for self‑serve growth and hold cross‑functional teams accountable to shared KPIs
PLG Strategy & Execution
Develop and execute a comprehensive PLG strategy across Deepgram's three product lines (STT, TTS, Voice Agents), each with distinct ICPs
Design and optimize user journeys from website → signup → activation → usage → monetization, eliminating friction at each stage
Build a high‑velocity experimentation engine connecting hypothesis generation, execution, measurement, and learning
Translate insights from data, user research, and market trends into actionable growth initiatives
Team Leadership & Development
Build and lead the Self‑Serve team, currently including a Senior Growth Product Manager and Product Analyst function, with plans to scale
Lead and expand the Product Analyst function, ensuring analytics capabilities support both self‑serve initiatives and broader company needs
Provide strategic direction, coaching, and mentorship to develop world‑class PLG and analytics talent
Foster a culture of data‑driven decision making, customer empathy, and rapid iteration
Partner with VP of Product on broader product strategy and organizational development
Cross‑Functional Leadership
Serve as the primary driver of alignment across Marketing, Product, Sales, Engineering, and Data teams for self‑serve initiatives
Lead regular cross‑functional meetings, OKR planning, and strategic reviews with executive leadership
Build trust and collaboration across departments, ensuring self‑serve is treated as a shared company priority
Influence roadmaps and resource allocation across teams to support PLG objectives
Analytics & Infrastructure
Establish robust product analytics infrastructure unified across the entire user journey
Lead the Product Analyst function to ensure proper instrumentation, tracking, and reporting for all self‑serve touchpoints and company‑wide product analytics needs
Build dashboards and reporting systems that provide real‑time visibility into funnel health and experiment performance
Drive adoption of analytics best practices across Product and Growth teams
Ensure analytics capabilities scale to support both tactical experimentation and strategic decision‑making
Customer & Market Insights
Maintain deep understanding of developer personas, workflows, and decision‑making processes across Deepgram's ICPs
Conduct and synthesize user research, competitive analysis, and market intelligence to inform strategy
Ensure voice of customer is embedded in every aspect of self‑serve experience design
Stay current on PLG best practices and emerging trends in developer‑focused B2B SaaS
What We're Looking For Required Experience & Skills
8+ years of experience in product management, growth, or related roles with at least 3+ years in leadership positions
Proven track record of driving PLG growth in B2B SaaS, ideally in developer‑focused or API‑first products
Deep expertise across the full PLG funnel—from acquisition and activation through monetization and expansion
Strong analytical capabilities including SQL, experimentation design, and statistical analysis
Experience building and leading analytics teams or functions, with ability to define analytics strategy and infrastructure
Experience building and leading high‑performing teams, with demonstrated ability to coach and develop talent
Track record of successful cross‑functional leadership and executive stakeholder management
Comfort operating in high‑growth, rapidly changing environments with ambiguous problems
Technical & Domain Expertise
Experience with products serving highly technical personas (developers, data scientists, engineers)
Understanding of API products, developer tools, and technical documentation
Familiarity with modern PLG tools and infrastructure (analytics platforms, experimentation frameworks, activation flows)
Strong command of product analytics platforms, data warehousing, and business intelligence tools
Ability to bridge business strategy and technical execution, translating between technical and non‑technical stakeholders
Knowledge of SaaS pricing models, especially usage‑based and credit‑based approaches
Leadership Qualities
Strategic thinker who can also roll up sleeves and execute hands‑on when needed
Data‑driven decision maker who balances quantitative insights with qualitative customer understanding
Strong communicator who can influence without authority and build consensus across diverse stakeholders
Bias toward action and experimentation with comfort in ambiguity and rapid iteration
Natural curiosity and learning orientation; stays current on industry trends and best practices
High integrity and ownership mentality—treats company goals as personal commitments
Why Deepgram Deepgram is at an inflection point. We've built industry‑leading voice AI technology serving hundreds of thousands of developers and hundreds of enterprise customers. Now we're evolving from a single‑product transcription company to a comprehensive real‑time voice AI platform—and our self‑serve motion is critical to capturing this market opportunity.
In this role, you'll have the autonomy, resources, and executive support to build something transformative. You'll work with cutting‑edge AI technology, world‑class engineering talent, and a leadership team committed to making PLG a strategic differentiator. Most importantly, you'll have the opportunity to shape how developers and companies around the world interact with voice AI technology.
If you're excited by the challenge of building scalable growth engines, leading cross‑functional teams toward ambitious targets, and operating at the intersection of product, data, and go‑to‑market strategy—we'd love to hear from you.
Benefits & Perks* Holistic health
Medical, dental, vision benefits
Annual wellness stipend
Mental health support
Life, STD, LTD Income Insurance Plans
Work/life blend
Unlimited PTO
Generous paid parental leave
Flexible schedule
12 Paid US company holidays
Quarterly personal productivity stipend
One‑time stipend for home office upgrades
401(k) plan with company match
Tax Savings Programs
Continuous learning
Learning / Education stipend
Participation in talks and conferences
Employee Resource Groups
AI enablement workshops / sessions
*For candidates outside of the US, we use an Employer of Record model in many countries, which means benefits are administered locally and governed by country‑specific regulations. Because of this, benefits will differ by region — in some cases international employees receive benefits US employees do not, and vice versa. As we scale, we will continue to evaluate where we can create more alignment, but a 1:1 global benefits structure is not always legally or operationally possible.
Backed by prominent investors includes Y Combinator, Madrona, Tiger Global, Wing VC and NVIDIA, Deepgram has raised over $215M in total funding. If you're looking to work on cutting‑edge technology and make a significant impact in the AI industry, we'd love to hear from you!
Deepgram is an equal opportunity employer. We want all voices and perspectives represented in our workforce. We are a curious bunch focused on collaboration and doing the right thing. We put our customers first, grow together and move quickly. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.
We are happy to provide accommodations for applicants who need them.
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Company Operating Rhythm At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance.
Every team member who works at Deepgram is expected to actively use and experiment with advanced AI tools, and even build your own into your everyday work. We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here. Candidates should be comfortable adopting new models and modes quickly, integrating AI into their workflows, and continuously pushing the boundaries of what these technologies can do.
Additionally, we move at the pace of AI. Change is rapid, and you can expect your day‑to‑day work to evolve just as quickly. This may not be the right role if you’re not excited to experiment, adapt, think on your feet, and learn constantly, or if you’re seeking something highly prescriptive with a traditional 9‑to‑5.
About the Role Deepgram is seeking a Vice President of Self-Serve to lead our product‑led growth motion as we scale from a single‑product API company to a multi‑product voice AI platform serving 200,000+ developers. This role operates as a General Manager for our self‑serve business, with full ownership of revenue growth, conversion to enterprise, and the end‑to‑end user experience from first touch through monetization.
In this role, you'll build and lead the systems, teams, and cross‑functional partnerships required to turn strong inbound demand into sustainable, scalable growth. You'll own ambitious targets—including multiplying self‑serve revenue and converting self‑serve logos into enterprise contracts—while establishing Deepgram's PLG infrastructure as a competitive advantage in the rapidly evolving voice AI market.
This is a high‑impact leadership role requiring equal parts strategic vision and hands‑on execution. You'll work across Marketing, Product, Sales, Engineering, and Data to align teams around shared metrics, eliminate friction across the funnel, and build a culture of experimentation and rapid iteration right for the AI age.
This role reports to the VP of Product.
What You'll Own Revenue & Business Outcomes
Own and deliver growth in self‑serve revenue, contributing significantly to Deepgram's ARR targets
Drive conversion rate of self‑serve‑led logos into enterprise contracts, working closely with Sales leadership
Define, track, and optimize the full‑funnel metrics that matter—from acquisition through activation, engagement, monetization, and expansion
Establish quarterly and annual targets for self‑serve growth and hold cross‑functional teams accountable to shared KPIs
PLG Strategy & Execution
Develop and execute a comprehensive PLG strategy across Deepgram's three product lines (STT, TTS, Voice Agents), each with distinct ICPs
Design and optimize user journeys from website → signup → activation → usage → monetization, eliminating friction at each stage
Build a high‑velocity experimentation engine connecting hypothesis generation, execution, measurement, and learning
Translate insights from data, user research, and market trends into actionable growth initiatives
Team Leadership & Development
Build and lead the Self‑Serve team, currently including a Senior Growth Product Manager and Product Analyst function, with plans to scale
Lead and expand the Product Analyst function, ensuring analytics capabilities support both self‑serve initiatives and broader company needs
Provide strategic direction, coaching, and mentorship to develop world‑class PLG and analytics talent
Foster a culture of data‑driven decision making, customer empathy, and rapid iteration
Partner with VP of Product on broader product strategy and organizational development
Cross‑Functional Leadership
Serve as the primary driver of alignment across Marketing, Product, Sales, Engineering, and Data teams for self‑serve initiatives
Lead regular cross‑functional meetings, OKR planning, and strategic reviews with executive leadership
Build trust and collaboration across departments, ensuring self‑serve is treated as a shared company priority
Influence roadmaps and resource allocation across teams to support PLG objectives
Analytics & Infrastructure
Establish robust product analytics infrastructure unified across the entire user journey
Lead the Product Analyst function to ensure proper instrumentation, tracking, and reporting for all self‑serve touchpoints and company‑wide product analytics needs
Build dashboards and reporting systems that provide real‑time visibility into funnel health and experiment performance
Drive adoption of analytics best practices across Product and Growth teams
Ensure analytics capabilities scale to support both tactical experimentation and strategic decision‑making
Customer & Market Insights
Maintain deep understanding of developer personas, workflows, and decision‑making processes across Deepgram's ICPs
Conduct and synthesize user research, competitive analysis, and market intelligence to inform strategy
Ensure voice of customer is embedded in every aspect of self‑serve experience design
Stay current on PLG best practices and emerging trends in developer‑focused B2B SaaS
What We're Looking For Required Experience & Skills
8+ years of experience in product management, growth, or related roles with at least 3+ years in leadership positions
Proven track record of driving PLG growth in B2B SaaS, ideally in developer‑focused or API‑first products
Deep expertise across the full PLG funnel—from acquisition and activation through monetization and expansion
Strong analytical capabilities including SQL, experimentation design, and statistical analysis
Experience building and leading analytics teams or functions, with ability to define analytics strategy and infrastructure
Experience building and leading high‑performing teams, with demonstrated ability to coach and develop talent
Track record of successful cross‑functional leadership and executive stakeholder management
Comfort operating in high‑growth, rapidly changing environments with ambiguous problems
Technical & Domain Expertise
Experience with products serving highly technical personas (developers, data scientists, engineers)
Understanding of API products, developer tools, and technical documentation
Familiarity with modern PLG tools and infrastructure (analytics platforms, experimentation frameworks, activation flows)
Strong command of product analytics platforms, data warehousing, and business intelligence tools
Ability to bridge business strategy and technical execution, translating between technical and non‑technical stakeholders
Knowledge of SaaS pricing models, especially usage‑based and credit‑based approaches
Leadership Qualities
Strategic thinker who can also roll up sleeves and execute hands‑on when needed
Data‑driven decision maker who balances quantitative insights with qualitative customer understanding
Strong communicator who can influence without authority and build consensus across diverse stakeholders
Bias toward action and experimentation with comfort in ambiguity and rapid iteration
Natural curiosity and learning orientation; stays current on industry trends and best practices
High integrity and ownership mentality—treats company goals as personal commitments
Why Deepgram Deepgram is at an inflection point. We've built industry‑leading voice AI technology serving hundreds of thousands of developers and hundreds of enterprise customers. Now we're evolving from a single‑product transcription company to a comprehensive real‑time voice AI platform—and our self‑serve motion is critical to capturing this market opportunity.
In this role, you'll have the autonomy, resources, and executive support to build something transformative. You'll work with cutting‑edge AI technology, world‑class engineering talent, and a leadership team committed to making PLG a strategic differentiator. Most importantly, you'll have the opportunity to shape how developers and companies around the world interact with voice AI technology.
If you're excited by the challenge of building scalable growth engines, leading cross‑functional teams toward ambitious targets, and operating at the intersection of product, data, and go‑to‑market strategy—we'd love to hear from you.
Benefits & Perks* Holistic health
Medical, dental, vision benefits
Annual wellness stipend
Mental health support
Life, STD, LTD Income Insurance Plans
Work/life blend
Unlimited PTO
Generous paid parental leave
Flexible schedule
12 Paid US company holidays
Quarterly personal productivity stipend
One‑time stipend for home office upgrades
401(k) plan with company match
Tax Savings Programs
Continuous learning
Learning / Education stipend
Participation in talks and conferences
Employee Resource Groups
AI enablement workshops / sessions
*For candidates outside of the US, we use an Employer of Record model in many countries, which means benefits are administered locally and governed by country‑specific regulations. Because of this, benefits will differ by region — in some cases international employees receive benefits US employees do not, and vice versa. As we scale, we will continue to evaluate where we can create more alignment, but a 1:1 global benefits structure is not always legally or operationally possible.
Backed by prominent investors includes Y Combinator, Madrona, Tiger Global, Wing VC and NVIDIA, Deepgram has raised over $215M in total funding. If you're looking to work on cutting‑edge technology and make a significant impact in the AI industry, we'd love to hear from you!
Deepgram is an equal opportunity employer. We want all voices and perspectives represented in our workforce. We are a curious bunch focused on collaboration and doing the right thing. We put our customers first, grow together and move quickly. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.
We are happy to provide accommodations for applicants who need them.
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