Head of Marketing
Confidential, Los Angeles, CA, United States
Head of Marketing
About the Company
Globally renowned fashion brand
Industry Apparel & Fashion
Type Privately Held
About the Role
The Company is seeking a Head of Marketing to spearhead brand strategy and awareness for its two women's fashion labels. This role is pivotal in leading U.S. marketing efforts across various channels, including digital, wholesale, retail, and e-commerce. The successful candidate will be responsible for driving brand awareness through PR, influencer partnerships, and social campaigns, as well as planning and executing seasonal marketing initiatives and product launches. Collaboration with global brand and creative teams, managing agencies and marketing vendors, and supporting wholesale partners with marketing initiatives are also key aspects of the position. The Head of Marketing will be expected to track marketing performance, optimize campaigns based on data, and manage the marketing budget and reporting.
Applicants for the Head of Marketing position at the company should have a minimum of 6 years' of marketing experience within fashion, apparel, or lifestyle brands, with a strong background in PR, brand marketing, and influencer strategy. Experience in supporting both wholesale and direct-to-consumer channels is essential, as is the ability to lead marketing strategy while being hands-on with execution. The role requires a candidate with experience in managing agencies or small creative teams, and a strong understanding of digital marketing and social media platforms. The ideal candidate will be a strategic thinker, data-driven, and capable of driving growth and awareness for the brand.
Travel Percent Less than 10%
Functions
Marketing
About the Company
Globally renowned fashion brand
Industry Apparel & Fashion
Type Privately Held
About the Role
The Company is seeking a Head of Marketing to spearhead brand strategy and awareness for its two women's fashion labels. This role is pivotal in leading U.S. marketing efforts across various channels, including digital, wholesale, retail, and e-commerce. The successful candidate will be responsible for driving brand awareness through PR, influencer partnerships, and social campaigns, as well as planning and executing seasonal marketing initiatives and product launches. Collaboration with global brand and creative teams, managing agencies and marketing vendors, and supporting wholesale partners with marketing initiatives are also key aspects of the position. The Head of Marketing will be expected to track marketing performance, optimize campaigns based on data, and manage the marketing budget and reporting.
Applicants for the Head of Marketing position at the company should have a minimum of 6 years' of marketing experience within fashion, apparel, or lifestyle brands, with a strong background in PR, brand marketing, and influencer strategy. Experience in supporting both wholesale and direct-to-consumer channels is essential, as is the ability to lead marketing strategy while being hands-on with execution. The role requires a candidate with experience in managing agencies or small creative teams, and a strong understanding of digital marketing and social media platforms. The ideal candidate will be a strategic thinker, data-driven, and capable of driving growth and awareness for the brand.
Travel Percent Less than 10%
Functions
Marketing