Fan Engagement and Marketing Intern
Lexsporting, Lexington, KY, United States
Description
Lexington Sporting Club is seeking a motivated and organized Fan Engagement & Marketing Intern to support integrated marketing campaigns and gameday fan experience initiatives for our USL Championship and Gainbridge Super League teams. This role combines digital marketing execution with hands-on involvement in live event production, offering exposure to both campaign strategy and matchday operations. Working closely with the Director of Marketing & Fan Engagement, the intern will assist in executing marketing campaigns while supporting the coordination and delivery of engaging fan experiences during home matches.
Terms Available
Summer 2026
Academic Year 2026/2027
What You’ll Do Marketing & Digital Strategy
Assist in executing integrated marketing campaigns across paid social, Google SEM, email, SMS, and owned digital channels
Build, format, test, and proof marketing emails including weekly promotions, matchday communications, and general club announcements
Write and edit promotional copy for email, paid social, radio scripts, website content, and SMS messaging
Assist with audience targeting and segmentation for digital campaigns
Support campaign tracking and assist with basic performance reporting
Fan Engagement & Game Presentation
Assist in developing the matchday production script and gameday grid
Support preparation and distribution of the intern gameday rundown and task assignments
Assist with coordination of interns across Fan Zone, Supporters Section, and other fan engagement areas during setup and breakdown
Support execution of halftime activations (HER Impact Honoree, Fan of the Match, Junior DJ, Junior PA, etc.)
Assist with theme night planning and promotional schedule execution
Help ensure fan engagement elements are executed professionally and on schedule
Work Environment
Combination of office-based marketing work and live event execution
Fast-paced, high-energy setting during events, often with large crowds
Exposure to loud noise levels from fans, music, and stadium announcements
Frequent standing, walking, and lifting of equipment (up to 25 pounds)
Indoor and outdoor work locations depending on location (weather exposure may apply)
Team-oriented atmosphere with frequent interaction with customers and coworkers
Required to maintain a clean, professional appearance
Event-based scheduling, including evenings, weekends, and holidays
What You’ll Gain
Hands-on experience executing integrated marketing campaigns in professional sports
Exposure to live game presentation and fan engagement strategy
Experience supporting event production and promotional planning
Direct mentorship from the Marketing & Fan Engagement Director
Practical insight into marketing and fan engagement within professional sports
Requirements
Current college student pursuing Sports Management, Marketing, Communications, or related field
Strong organizational and communication skills
Comfortable working in fast-paced, live event environments
Ability to collaborate with peers and take direction effectively
Detail-oriented and able to manage multiple responsibilities
Availability for evenings and weekends during match season
To support a safe and professional workplace, employment with Lexington Sporting Club is contingent upon the successful completion of a pre-employment background check.
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Terms Available
Summer 2026
Academic Year 2026/2027
What You’ll Do Marketing & Digital Strategy
Assist in executing integrated marketing campaigns across paid social, Google SEM, email, SMS, and owned digital channels
Build, format, test, and proof marketing emails including weekly promotions, matchday communications, and general club announcements
Write and edit promotional copy for email, paid social, radio scripts, website content, and SMS messaging
Assist with audience targeting and segmentation for digital campaigns
Support campaign tracking and assist with basic performance reporting
Fan Engagement & Game Presentation
Assist in developing the matchday production script and gameday grid
Support preparation and distribution of the intern gameday rundown and task assignments
Assist with coordination of interns across Fan Zone, Supporters Section, and other fan engagement areas during setup and breakdown
Support execution of halftime activations (HER Impact Honoree, Fan of the Match, Junior DJ, Junior PA, etc.)
Assist with theme night planning and promotional schedule execution
Help ensure fan engagement elements are executed professionally and on schedule
Work Environment
Combination of office-based marketing work and live event execution
Fast-paced, high-energy setting during events, often with large crowds
Exposure to loud noise levels from fans, music, and stadium announcements
Frequent standing, walking, and lifting of equipment (up to 25 pounds)
Indoor and outdoor work locations depending on location (weather exposure may apply)
Team-oriented atmosphere with frequent interaction with customers and coworkers
Required to maintain a clean, professional appearance
Event-based scheduling, including evenings, weekends, and holidays
What You’ll Gain
Hands-on experience executing integrated marketing campaigns in professional sports
Exposure to live game presentation and fan engagement strategy
Experience supporting event production and promotional planning
Direct mentorship from the Marketing & Fan Engagement Director
Practical insight into marketing and fan engagement within professional sports
Requirements
Current college student pursuing Sports Management, Marketing, Communications, or related field
Strong organizational and communication skills
Comfortable working in fast-paced, live event environments
Ability to collaborate with peers and take direction effectively
Detail-oriented and able to manage multiple responsibilities
Availability for evenings and weekends during match season
To support a safe and professional workplace, employment with Lexington Sporting Club is contingent upon the successful completion of a pre-employment background check.
#J-18808-Ljbffr