CRM / Communications Coordinator
Casper College, Casper, WY, United States
Salary :
$43,960.00 - $51,650.00 Annually Location :
Casper, WY Job Type:
Full-Time Job Number:
202500129 Division:
Student Services Opening Date:
03/10/2026 Closing Date:
3/29/2026 11:59 PM Mountain
Description Summary:
The CRM & Communications Coordinator is responsible for content coordination across digital platforms including email marketing and social media as well as the efficient execution of tasks related to the college's Customer Relationship Management (CRM) software and its output. This position reports to the Director of Admissions. Responsibilities:
The CRM & Communications Coordinator supports cross-platform, multi-media digital communication strategies, particularly as they relate to the CRM, and administers the day-to-day operation of communication tools and implementation of automated email drip campaigns, portal development and management, scheduling systems, task reminder workflows, event and form building, and other features and functions. Through collaboration with multiple departments across campus, this position will maximize the effectiveness and efficiency of the CRM. The CRM & Communications Coordinator position requires creativity, attention to detail, project management skills, and the ability to collaborate and problem solve with other team members. The CRM & Communications Coordinator ensures compliance with GDPR, FERPA, and other digital marketing law as well as institutional data governance policies when managing student data and communications.
Essential Duties
Support the offices of Enrollment Management by proficiently extracting information from the CRM that allows for targeting communications, measuring performance, and providing year-over-year comparisons of both communication efficacy and enrollment benchmarks. In collaboration with Public Relations, the Director of Admissions, and Information Technology, develop content and marketing strategies and participate in creative copy and design decisions to include, but not limited to, print, digital marketing results, lead nurturing email campaigns, social media posts, and long- and short-form web content. Create, build and manage segmented communication plans including manual and automated strategies to inquiry, applicant, admitted, and enrolled students that align with departmental and broader strategic enrollment goals. Collect, compile, and present data to support CRM communication strategies and campaign results. Research and implement ways to maximize CRM platform usage that proactively supports recruitment and retention efforts. Administer system training to team members and campus faculty, including administration of user accounts and permission set up. Manage and complete incoming customer service tickets or assign to appropriate team members; administer user and workflow management within the CRM. Qualifications Minimum Qualifications:
Bachelor's Degree from an accredited institution Minimum of 1 year work experience highly relevant to the position, such as marketing, communications, sales, business administration, or CRM management Ability to successfully manage multiple tasks simultaneously; strong organizational and project management skills Ability to exercise independent judgment and critical thinking to develop approaches and techniques to problem resolution Exceptional writing, editing, and communication skills Ability to work both independently and as part of a team Computer software technical skills & ability to work within multiple software platforms simultaneously Preferred Qualifications:
Demonstrable experience with implementation and management of an established CRM product with relevance to higher education. At least 2 years of experience in digital marketing, public relations or higher education Proficiency in Google Analytics, email marketing metrics and social platform insights Familiarity with web-based design platforms and an eye for good design Supplemental Information Work Environment :
Typical work environment is an office setting requiring normal safety precautions. Work is usually performed during the normal work day, however, occasional early morning, late evening and weekend work may be required. Short periods of time will be spent outdoors traveling between campus buildings in various weather conditions. Due to busy seasons, there will be specific times of crucial availability when leave time may not be approved.
Physical Demands:
Employee is regularly required to sit, speak, hear, use hands and fingers to handle materials and use computer, feel, and reach with hands and arms. Occasional lifting of up to 10 pounds may be required; less frequent lifting of up to 25 pounds may be required. Periods of walking may occur and may require carrying materials or supplies. To Apply:
Complete online application with contact information for three professional references Résumé Cover Letter Copies of unofficial transcripts Note:
Employment contingent upon successful background check Official transcripts required upon hire This is a full-time, benefited position. Get more on Casper College's benefits here.
Disclaimer: The duties and responsibilities described are not a comprehensive list and the scope of the job may change as necessitated by business demands. Remote Work Eligibility:
Unless otherwise noted, all positions provide vital support to Casper College and require the successful candidate be available to work on location at the Casper College campus. Discover Exceptional Benefits at Casper College! At Casper College, we value our employees and are proud to offer a comprehensive benefits package designed to support your health, well-being, and professional growth. Here's a glimpse of what's included for full-time employees:
Health Coverage You Can Count On:
Medical (Cigna), Dental (Delta Dental of Wyoming), and Vision (VSP) insurance options. Outstanding Retirement Plans:
We contribute an impressive 18.62% of your salary to your choice of the Wyoming Retirement System or TIAA, with additional deferred compensation plan options available. Tuition Benefits That Go Above and Beyond:
Tuition waiver and assistance programs for you and your family. Financial Flexibility:
Flexible spending accounts to help you save on healthcare and dependent care costs. Peace of Mind:
Life insurance, pet insurance, ambulance insurance, and long-term disability coverage. Holistic Wellness Support:
Membership in our Employee and Family Assistance Program (EFAP). Work-Life Balance:
Generous holiday schedules, plus vacation and sick leave for administrative and classified staff. Exclusive On-Campus Perks!
Working at Casper College comes with unique benefits you won't find everywhere. All employees enjoy:
Complimentary tickets to theatre and dance performances Free admission to athletic events Full access to the Casper College fitness center Exciting events throughout the year organized by our activities committee Professional development opportunities to help you thrive in your career Ready to Learn More? Dive into the full details of our benefits 01
The information provided in your application must support your selected answers in the supplemental questions. The information you provide will be verified and documentation may be required. Please be as honest and accurate as possible. You may be asked to demonstrate your knowledge and skills in a work sample or during an interview. By completing this supplemental questionnaire you are attesting that the information you have provided is accurate. Any misstatements, omissions, or falsification of information may eliminate you from consideration or result in dismissal.
Yes, I understand and agree No, I do not agree
02
Do you have the required minimum education (or equivalent education and experience) indicated in the job description?
Yes, I have the required education listed in the job description No, I do not have the required education (or combination of education and experience listed) I have the equivalent level of education and experience listed in the job description
03
Unless otherwise noted, all positions provide vital support to Casper College and require the successful candidate be available to work on location at the Casper College campus. Are you willing to relocate for this position?
Yes No
Required Question
$43,960.00 - $51,650.00 Annually Location :
Casper, WY Job Type:
Full-Time Job Number:
202500129 Division:
Student Services Opening Date:
03/10/2026 Closing Date:
3/29/2026 11:59 PM Mountain
Description Summary:
The CRM & Communications Coordinator is responsible for content coordination across digital platforms including email marketing and social media as well as the efficient execution of tasks related to the college's Customer Relationship Management (CRM) software and its output. This position reports to the Director of Admissions. Responsibilities:
The CRM & Communications Coordinator supports cross-platform, multi-media digital communication strategies, particularly as they relate to the CRM, and administers the day-to-day operation of communication tools and implementation of automated email drip campaigns, portal development and management, scheduling systems, task reminder workflows, event and form building, and other features and functions. Through collaboration with multiple departments across campus, this position will maximize the effectiveness and efficiency of the CRM. The CRM & Communications Coordinator position requires creativity, attention to detail, project management skills, and the ability to collaborate and problem solve with other team members. The CRM & Communications Coordinator ensures compliance with GDPR, FERPA, and other digital marketing law as well as institutional data governance policies when managing student data and communications.
Essential Duties
Support the offices of Enrollment Management by proficiently extracting information from the CRM that allows for targeting communications, measuring performance, and providing year-over-year comparisons of both communication efficacy and enrollment benchmarks. In collaboration with Public Relations, the Director of Admissions, and Information Technology, develop content and marketing strategies and participate in creative copy and design decisions to include, but not limited to, print, digital marketing results, lead nurturing email campaigns, social media posts, and long- and short-form web content. Create, build and manage segmented communication plans including manual and automated strategies to inquiry, applicant, admitted, and enrolled students that align with departmental and broader strategic enrollment goals. Collect, compile, and present data to support CRM communication strategies and campaign results. Research and implement ways to maximize CRM platform usage that proactively supports recruitment and retention efforts. Administer system training to team members and campus faculty, including administration of user accounts and permission set up. Manage and complete incoming customer service tickets or assign to appropriate team members; administer user and workflow management within the CRM. Qualifications Minimum Qualifications:
Bachelor's Degree from an accredited institution Minimum of 1 year work experience highly relevant to the position, such as marketing, communications, sales, business administration, or CRM management Ability to successfully manage multiple tasks simultaneously; strong organizational and project management skills Ability to exercise independent judgment and critical thinking to develop approaches and techniques to problem resolution Exceptional writing, editing, and communication skills Ability to work both independently and as part of a team Computer software technical skills & ability to work within multiple software platforms simultaneously Preferred Qualifications:
Demonstrable experience with implementation and management of an established CRM product with relevance to higher education. At least 2 years of experience in digital marketing, public relations or higher education Proficiency in Google Analytics, email marketing metrics and social platform insights Familiarity with web-based design platforms and an eye for good design Supplemental Information Work Environment :
Typical work environment is an office setting requiring normal safety precautions. Work is usually performed during the normal work day, however, occasional early morning, late evening and weekend work may be required. Short periods of time will be spent outdoors traveling between campus buildings in various weather conditions. Due to busy seasons, there will be specific times of crucial availability when leave time may not be approved.
Physical Demands:
Employee is regularly required to sit, speak, hear, use hands and fingers to handle materials and use computer, feel, and reach with hands and arms. Occasional lifting of up to 10 pounds may be required; less frequent lifting of up to 25 pounds may be required. Periods of walking may occur and may require carrying materials or supplies. To Apply:
Complete online application with contact information for three professional references Résumé Cover Letter Copies of unofficial transcripts Note:
Employment contingent upon successful background check Official transcripts required upon hire This is a full-time, benefited position. Get more on Casper College's benefits here.
Disclaimer: The duties and responsibilities described are not a comprehensive list and the scope of the job may change as necessitated by business demands. Remote Work Eligibility:
Unless otherwise noted, all positions provide vital support to Casper College and require the successful candidate be available to work on location at the Casper College campus. Discover Exceptional Benefits at Casper College! At Casper College, we value our employees and are proud to offer a comprehensive benefits package designed to support your health, well-being, and professional growth. Here's a glimpse of what's included for full-time employees:
Health Coverage You Can Count On:
Medical (Cigna), Dental (Delta Dental of Wyoming), and Vision (VSP) insurance options. Outstanding Retirement Plans:
We contribute an impressive 18.62% of your salary to your choice of the Wyoming Retirement System or TIAA, with additional deferred compensation plan options available. Tuition Benefits That Go Above and Beyond:
Tuition waiver and assistance programs for you and your family. Financial Flexibility:
Flexible spending accounts to help you save on healthcare and dependent care costs. Peace of Mind:
Life insurance, pet insurance, ambulance insurance, and long-term disability coverage. Holistic Wellness Support:
Membership in our Employee and Family Assistance Program (EFAP). Work-Life Balance:
Generous holiday schedules, plus vacation and sick leave for administrative and classified staff. Exclusive On-Campus Perks!
Working at Casper College comes with unique benefits you won't find everywhere. All employees enjoy:
Complimentary tickets to theatre and dance performances Free admission to athletic events Full access to the Casper College fitness center Exciting events throughout the year organized by our activities committee Professional development opportunities to help you thrive in your career Ready to Learn More? Dive into the full details of our benefits 01
The information provided in your application must support your selected answers in the supplemental questions. The information you provide will be verified and documentation may be required. Please be as honest and accurate as possible. You may be asked to demonstrate your knowledge and skills in a work sample or during an interview. By completing this supplemental questionnaire you are attesting that the information you have provided is accurate. Any misstatements, omissions, or falsification of information may eliminate you from consideration or result in dismissal.
Yes, I understand and agree No, I do not agree
02
Do you have the required minimum education (or equivalent education and experience) indicated in the job description?
Yes, I have the required education listed in the job description No, I do not have the required education (or combination of education and experience listed) I have the equivalent level of education and experience listed in the job description
03
Unless otherwise noted, all positions provide vital support to Casper College and require the successful candidate be available to work on location at the Casper College campus. Are you willing to relocate for this position?
Yes No
Required Question