Marketing, Assistant Manager
SupportFinity™, San Francisco, CA, United States
Overview
Company Description
passion! As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, they all share a common ambition: to keep innovating and challenging the status-quo. Join us at Accor, where life pulses with passion! By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart. You will join a caring environment and a team where you can be all you are, with opportunities to grow and pursue career opportunities in your hotel or in other hospitality environments, in your country or anywhere in the world. You will enjoy exclusive benefits and strong recognition for your daily commitment. Everything you will do with us will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for customers, colleagues and the planet. Hospitality is a work of heart. Join us and become a Heartist ®.
Job Summary
Summary of Responsibilities: Reporting to the Director, Marketing & Communications, responsibilities and essential job functions include but are not limited to the following.
Responsibilities
Assist in the development and execution of the hotels’ yearly Marketing & Communications plan in conjunction with the Commercial Director and Director, Marketing & Communications to support all revenue streams (Rooms, Food & Beverage)
Work closely with Director, Marketing & Communications and Director of Revenue Management to develop a strategic plan of digital projects, campaigns and activities that will enhance the customer experience when interacting with the brand as well as increase the revenue
Supporting select initiatives with Director of PR and Director of Celebrations.
Collaborating with Digital Marketing Manager for key digital initiatives and strategies across various platforms, including social media
Support marketing needs as it relates to photography and video editing (both internal and external) to capture compelling content and brand aligned visuals.
Support activations on property and brand initiatives (Sales Blitz)
Strategize and execute social media campaigns and regular posts, developing specific methods to generate awareness, engagement, and e-commerce conversion through social media while nurturing and managing interactive buzz, focusing on blogs and social media sites (such as Facebook, Twitter, YouTube) and branded online communities to generate positive exposure
Provide daily maintenance for all social media presence, including Facebook, Instagram, TikTok, and any future channels, including visual updates, handling incoming responses, composing messages as needed
Assists with design for hotel copywriting, layout and production of promotional materials. Engages and liaises with graphic designers or assigned third party vendors, as needed
Produce monthly reporting across Sales & Marketing areas including but not limited to Sales, Convention Services and Catering and PR.
Research, set up and execute creative monthly email campaigns, data segmentation & reporting
Ensure excellent communication to all appropriate distribution channels, both internal and external
Align with Director, Marketing & Communications with storytelling and brand awareness to leverage Fairmont San Francisco’s majestic past, rich history and magnificent future. Serves as go-to for new Heartists to learn about our brand and hotel specific pillars.
Involved with regular updates of images and descriptions of hotel, room brands, outlets and services are completed, providing direction on content management for all appropriate distribution channels, both internal and external.
Support affiliate marketing initiatives through editorial and content management of key websites and campaigns
Author creative messaging and/or copywriting for online communications, partner referral websites, and public relations opportunities
Monitor and respond to Key Travel Sites through Hotel Reputation platforms
Works with Director, Marketing & Communications to achieve the hotel’s KPIs and DigiFit goals
Develop and increase traffic through online channels that will improve the overall revenue for the hotel and other key financial and customer matrix
Work closely with Director of PR and Area Director of Revenue Management to develop a strategic plan of digital projects, campaigns and activities that will enhance the customer experience when interacting with the brand as well as increase the revenue
Follow departmental policies and procedures
Follow all safety policies
Other duties as assigned
Job is located at Fairmont San Francisco and may include select evenings or weekends for event activations
Qualifications
The ideal candidate will be analytical, proactive, innovative and highly organized, with excellent administrative and creative copywriting skills
Ability to build strong relationships, and interact at all levels
Must be a creative and effective leader, possessing a high degree of professionalism, adaptability and administrative ability
Must be passionately in tune with latest internet marketing developments, online behavior and trends within the technology and hospitality industries
Bachelor's degree (BA or BS) from four-year college or university required
Minimum of 2 years digital marketing/communications, including demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaign
Solid knowledge of website analytics tools (Google Analytics, Net Insight, Omniture, WebTrends etc.) with proven ability to demonstrate data interpretation
Fundamental understanding of SEO and SEM
Proficiency in Microsoft PowerPoint, Word, and Excel
Self-motivated, requiring minimal supervision in a fast-moving environment
Problem solver, and ability to think “outside of the box”
Photography/video skills or interest in learning about this area is highly desired
Additional Information
Salary Range: $77,000.00 to $95,000.00 USD Gross annually
Visa Requirements: Must have proof of eligibility to work in the United States.
Our Commitment To Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. Fairmont San Francisco is an Equal Employment Opportunity Employer EEOE M/F/V/D
Job code: EX-6FBCB927
Job type: Full-time
Location: Fairmont San Francisco
About the company: Accor
Be vigilant about potential scams, phishing attempts, or fraudulent activities, and seek credible sources or reviews to assess the trustworthiness of the company. Remember, your personal and financial security is paramount, and taking preventive measures is crucial to safeguarding your information from potential risks and unauthorized use. SupportFinity is not responsible for any consequences that may arise from disclosing such information to unauthorized or fraudulent entities.
#J-18808-Ljbffr
Company Description
passion! As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, they all share a common ambition: to keep innovating and challenging the status-quo. Join us at Accor, where life pulses with passion! By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart. You will join a caring environment and a team where you can be all you are, with opportunities to grow and pursue career opportunities in your hotel or in other hospitality environments, in your country or anywhere in the world. You will enjoy exclusive benefits and strong recognition for your daily commitment. Everything you will do with us will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for customers, colleagues and the planet. Hospitality is a work of heart. Join us and become a Heartist ®.
Job Summary
Summary of Responsibilities: Reporting to the Director, Marketing & Communications, responsibilities and essential job functions include but are not limited to the following.
Responsibilities
Assist in the development and execution of the hotels’ yearly Marketing & Communications plan in conjunction with the Commercial Director and Director, Marketing & Communications to support all revenue streams (Rooms, Food & Beverage)
Work closely with Director, Marketing & Communications and Director of Revenue Management to develop a strategic plan of digital projects, campaigns and activities that will enhance the customer experience when interacting with the brand as well as increase the revenue
Supporting select initiatives with Director of PR and Director of Celebrations.
Collaborating with Digital Marketing Manager for key digital initiatives and strategies across various platforms, including social media
Support marketing needs as it relates to photography and video editing (both internal and external) to capture compelling content and brand aligned visuals.
Support activations on property and brand initiatives (Sales Blitz)
Strategize and execute social media campaigns and regular posts, developing specific methods to generate awareness, engagement, and e-commerce conversion through social media while nurturing and managing interactive buzz, focusing on blogs and social media sites (such as Facebook, Twitter, YouTube) and branded online communities to generate positive exposure
Provide daily maintenance for all social media presence, including Facebook, Instagram, TikTok, and any future channels, including visual updates, handling incoming responses, composing messages as needed
Assists with design for hotel copywriting, layout and production of promotional materials. Engages and liaises with graphic designers or assigned third party vendors, as needed
Produce monthly reporting across Sales & Marketing areas including but not limited to Sales, Convention Services and Catering and PR.
Research, set up and execute creative monthly email campaigns, data segmentation & reporting
Ensure excellent communication to all appropriate distribution channels, both internal and external
Align with Director, Marketing & Communications with storytelling and brand awareness to leverage Fairmont San Francisco’s majestic past, rich history and magnificent future. Serves as go-to for new Heartists to learn about our brand and hotel specific pillars.
Involved with regular updates of images and descriptions of hotel, room brands, outlets and services are completed, providing direction on content management for all appropriate distribution channels, both internal and external.
Support affiliate marketing initiatives through editorial and content management of key websites and campaigns
Author creative messaging and/or copywriting for online communications, partner referral websites, and public relations opportunities
Monitor and respond to Key Travel Sites through Hotel Reputation platforms
Works with Director, Marketing & Communications to achieve the hotel’s KPIs and DigiFit goals
Develop and increase traffic through online channels that will improve the overall revenue for the hotel and other key financial and customer matrix
Work closely with Director of PR and Area Director of Revenue Management to develop a strategic plan of digital projects, campaigns and activities that will enhance the customer experience when interacting with the brand as well as increase the revenue
Follow departmental policies and procedures
Follow all safety policies
Other duties as assigned
Job is located at Fairmont San Francisco and may include select evenings or weekends for event activations
Qualifications
The ideal candidate will be analytical, proactive, innovative and highly organized, with excellent administrative and creative copywriting skills
Ability to build strong relationships, and interact at all levels
Must be a creative and effective leader, possessing a high degree of professionalism, adaptability and administrative ability
Must be passionately in tune with latest internet marketing developments, online behavior and trends within the technology and hospitality industries
Bachelor's degree (BA or BS) from four-year college or university required
Minimum of 2 years digital marketing/communications, including demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaign
Solid knowledge of website analytics tools (Google Analytics, Net Insight, Omniture, WebTrends etc.) with proven ability to demonstrate data interpretation
Fundamental understanding of SEO and SEM
Proficiency in Microsoft PowerPoint, Word, and Excel
Self-motivated, requiring minimal supervision in a fast-moving environment
Problem solver, and ability to think “outside of the box”
Photography/video skills or interest in learning about this area is highly desired
Additional Information
Salary Range: $77,000.00 to $95,000.00 USD Gross annually
Visa Requirements: Must have proof of eligibility to work in the United States.
Our Commitment To Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. Fairmont San Francisco is an Equal Employment Opportunity Employer EEOE M/F/V/D
Job code: EX-6FBCB927
Job type: Full-time
Location: Fairmont San Francisco
About the company: Accor
Be vigilant about potential scams, phishing attempts, or fraudulent activities, and seek credible sources or reviews to assess the trustworthiness of the company. Remember, your personal and financial security is paramount, and taking preventive measures is crucial to safeguarding your information from potential risks and unauthorized use. SupportFinity is not responsible for any consequences that may arise from disclosing such information to unauthorized or fraudulent entities.
#J-18808-Ljbffr