PPC Specialist (Contract)
Market My Market, Charlotte, NC, United States
About the Position
Market My Market is seeking a skilled PPC Specialist to join our digital marketing team on a contract basis. Reporting to the PPC Director, the PPC Specialist will be responsible for the daily management, optimization, and strategic development of Google Ads campaigns for our clients in the legal, dental, and specialty medical industries. This role requires a detail-oriented professional who can balance multiple client accounts while driving measurable results through data-driven decision making and continuous optimization.
This is a fully remote contract position.
Responsibilities Account Management & Daily Optimization
Monitor account KPIs on a daily/semi-daily ba sis by analyzing performance across 7-day, 14-day, 30-day, and 90-day windows to identify trends and optimization opportunities
Track and optimize conversion rate fluctuations with a minimum target of 5-10% improvement
Manage total conversions and cost per conversion to maintain efficiency targets
Conduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spend
Implement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules for optimal performance
Segment conversion actions at campaign, ad group, and keyword levels to understand lead sources
Review leads on the backend through CallRail and Unbounce to assess quality and inform optimization decisions
Pause non-performing keywords and add converting keywords identified through search terms reports
Restructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest-performing keywords
Strategic Campaign Management
Enable and manage bidding strategy experiments based on performance KPIs (e.g., 100 clicks for Max Clicks vs. 15-30 conversions for Maximize Conversions)
Implement Search Impression Share bid strategies for highly competitive accounts
Conduct A/B testing of ad copy and landing pages to improve campaign performance
Refresh ad copy and pin headlines for improved CTR and quality control
Review and optimize asset extensions including structured snippets, callouts, phone extensions, promotion extensions, location extensions, image extensions, brand names, and logo approvals
Perform periodic conversion tracking function checks via Google Tag Manager
Conduct periodic keyword research via Keyword Planner to ensure accounts target all relevant high-value keywords
Review auction insights to perform competitor analysis and inform bidding strategy adjustments
Campaign Onboarding & Setup
Review onboarding forms completed by Client Experience Managers (CXMs) to structure landing page design briefs for the design team
Create comprehensive campaign spreadsheets containing ad copy, keyword research, selected keywords, and campaign settings
Review landing page designs and campaign spreadsheets, then submit to CXM for client approval
Coordinate with development team to schedule landing page builds and assign subdomain tasks using client credentials and Unbounce-generated code
Build Google Ads campaigns following all platform best practices, including complete conversion tracking setup via Google Tag Manager and CallRail
Test all conversion tracking implementations prior to campaign launch
Gain access to client Google Business Profiles to enable location extensions and verify all assets are properly configured
Coordinate with CXM to receive launch approval and set up payment profiles with correct credit card information
Provide budget recommendations by analyzing cost-per-click data and Search Lost Impression Share (Budget) metrics
Handle advertiser verification requirements by collaborating with CXM and clients to gather necessary information
Pre-Sale & Strategic Planning
Develop detailed PPC projections with proper guidance and budget recommendations to inform campaign structure and build-out
First 3 Months Optimization Timeline
Execute intensive optimization during the first 3 months, implementing appropriate bidding strategies after the initial two-week learning phase
Conduct daily or semi-daily KPI reviews and collaborate with CXM and clients on performance indicators
Deliver client-facing calls using best practices established by the PPC Director
Create and distribute bi-weekly reports to CXMs
Successfully onboard and manage new accounts following Director-guided best practices
Local Services Ads (LSA) Management
Review LSA accounts 1-2 times per week to provide proper consultation
Follow Director-established guidelines to deliver best practices consultation for each client
Guide clients through the LSA onboarding process and gather all necessary information
Review leads weekly and document quality and intake performance
Reporting & Department Functions
Prepare comprehensive notes and documentation for weekly EOS (Entrepreneurial Operating System) reporting to the Director
Conduct account analysis and track optimization action items for each managed account
Participate in team meetings and contribute to department knowledge sharing
Requirements
1-3 years of hands-on Google Ads management experience
Proven track record of managing multiple PPC accounts simultaneously and driving measurable results
Strong analytical skills with proficiency in Google Analytics, Google Search Console, and Google Tag Manager
Experience with CallRail, Unbounce, or similar lead tracking and landing page platforms preferred
Deep understanding of PPC best practices, keyword research methodologies, and bid management strategies
Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment
Strong communication skills with ability to present performance data and insights to clients and internal teams
Google Ads certification preferred
Experience with Local Services Ads is a plus
Bachelor's degree in Marketing, Business, or related field preferred
Qualities We Look for in an Ideal Team Member
Discipline and organization to work remotely
Responsiveness and consistent communication with team members and clients
Desire to become an industry expert in PPC and paid search marketing
Always experimenting with new strategies and staying current with Google Ads platform changes
Proactive mindset with ability to identify and implement improvements without prompting
Collaborative team player who contributes to a positive work environment
Expected Time Commitments
Account Maintenance: Approximately 1.5 hours per week per account for daily/semi-daily monitoring and optimization
Campaign Onboarding: 4-5 hours maximum per new campaign setup
Pre-Sale Projections: Approximately 1 hour per prospect
LSA Management: Maximum 30 minutes per week per account
Weekly Reporting & Department Functions: 1.5 hours maximum per week
Compensation
Contract Rate: $19.23 per hour (equivalent to $40,000 annually based on full-time hours)
This is a 1099 contract position
Fully remote work arrangement
Location Requirements
This is a fully remote position. Candidates must be located in one of the following states:
Alabama
California
Colorado
Florida
Iowa
Illinois
Maryland
North Carolina
New Jersey
Nevada
New York
Pennsylvania
South Carolina
Texas
Utah
Virginia
Washington
Our Core Values
Do What You Say
Be Honest and Transparent
Proactive, Not Reactive
Be Thought-Leading
Instill Trust Through Consistent Accountability
Always Do Better, Always Be Better
Do the Right Thing for Clients and MMM
About Market My Market
Market My Market delivers completely customized, full-service marketing campaigns that bring companies to life online. We pride ourselves on delivering results that directly impact business. Our ideal clients are small to medium-sized medical offices and law firms with a focus on personal injury, family, criminal defense, and employment law.
We believe in growth, accountability, and ownership. The right person for this role will be on track for endless opportunities and will enjoy the transparency of knowing their work is having an impact.
In 2021 and 2022, Market My Market was recognized as a Certified Great Place to Work.
All emails will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.
Applicants must be legally authorized to work in the United States.
Powered by JazzHR
Market My Market is seeking a skilled PPC Specialist to join our digital marketing team on a contract basis. Reporting to the PPC Director, the PPC Specialist will be responsible for the daily management, optimization, and strategic development of Google Ads campaigns for our clients in the legal, dental, and specialty medical industries. This role requires a detail-oriented professional who can balance multiple client accounts while driving measurable results through data-driven decision making and continuous optimization.
This is a fully remote contract position.
Responsibilities Account Management & Daily Optimization
Monitor account KPIs on a daily/semi-daily ba sis by analyzing performance across 7-day, 14-day, 30-day, and 90-day windows to identify trends and optimization opportunities
Track and optimize conversion rate fluctuations with a minimum target of 5-10% improvement
Manage total conversions and cost per conversion to maintain efficiency targets
Conduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spend
Implement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules for optimal performance
Segment conversion actions at campaign, ad group, and keyword levels to understand lead sources
Review leads on the backend through CallRail and Unbounce to assess quality and inform optimization decisions
Pause non-performing keywords and add converting keywords identified through search terms reports
Restructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest-performing keywords
Strategic Campaign Management
Enable and manage bidding strategy experiments based on performance KPIs (e.g., 100 clicks for Max Clicks vs. 15-30 conversions for Maximize Conversions)
Implement Search Impression Share bid strategies for highly competitive accounts
Conduct A/B testing of ad copy and landing pages to improve campaign performance
Refresh ad copy and pin headlines for improved CTR and quality control
Review and optimize asset extensions including structured snippets, callouts, phone extensions, promotion extensions, location extensions, image extensions, brand names, and logo approvals
Perform periodic conversion tracking function checks via Google Tag Manager
Conduct periodic keyword research via Keyword Planner to ensure accounts target all relevant high-value keywords
Review auction insights to perform competitor analysis and inform bidding strategy adjustments
Campaign Onboarding & Setup
Review onboarding forms completed by Client Experience Managers (CXMs) to structure landing page design briefs for the design team
Create comprehensive campaign spreadsheets containing ad copy, keyword research, selected keywords, and campaign settings
Review landing page designs and campaign spreadsheets, then submit to CXM for client approval
Coordinate with development team to schedule landing page builds and assign subdomain tasks using client credentials and Unbounce-generated code
Build Google Ads campaigns following all platform best practices, including complete conversion tracking setup via Google Tag Manager and CallRail
Test all conversion tracking implementations prior to campaign launch
Gain access to client Google Business Profiles to enable location extensions and verify all assets are properly configured
Coordinate with CXM to receive launch approval and set up payment profiles with correct credit card information
Provide budget recommendations by analyzing cost-per-click data and Search Lost Impression Share (Budget) metrics
Handle advertiser verification requirements by collaborating with CXM and clients to gather necessary information
Pre-Sale & Strategic Planning
Develop detailed PPC projections with proper guidance and budget recommendations to inform campaign structure and build-out
First 3 Months Optimization Timeline
Execute intensive optimization during the first 3 months, implementing appropriate bidding strategies after the initial two-week learning phase
Conduct daily or semi-daily KPI reviews and collaborate with CXM and clients on performance indicators
Deliver client-facing calls using best practices established by the PPC Director
Create and distribute bi-weekly reports to CXMs
Successfully onboard and manage new accounts following Director-guided best practices
Local Services Ads (LSA) Management
Review LSA accounts 1-2 times per week to provide proper consultation
Follow Director-established guidelines to deliver best practices consultation for each client
Guide clients through the LSA onboarding process and gather all necessary information
Review leads weekly and document quality and intake performance
Reporting & Department Functions
Prepare comprehensive notes and documentation for weekly EOS (Entrepreneurial Operating System) reporting to the Director
Conduct account analysis and track optimization action items for each managed account
Participate in team meetings and contribute to department knowledge sharing
Requirements
1-3 years of hands-on Google Ads management experience
Proven track record of managing multiple PPC accounts simultaneously and driving measurable results
Strong analytical skills with proficiency in Google Analytics, Google Search Console, and Google Tag Manager
Experience with CallRail, Unbounce, or similar lead tracking and landing page platforms preferred
Deep understanding of PPC best practices, keyword research methodologies, and bid management strategies
Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment
Strong communication skills with ability to present performance data and insights to clients and internal teams
Google Ads certification preferred
Experience with Local Services Ads is a plus
Bachelor's degree in Marketing, Business, or related field preferred
Qualities We Look for in an Ideal Team Member
Discipline and organization to work remotely
Responsiveness and consistent communication with team members and clients
Desire to become an industry expert in PPC and paid search marketing
Always experimenting with new strategies and staying current with Google Ads platform changes
Proactive mindset with ability to identify and implement improvements without prompting
Collaborative team player who contributes to a positive work environment
Expected Time Commitments
Account Maintenance: Approximately 1.5 hours per week per account for daily/semi-daily monitoring and optimization
Campaign Onboarding: 4-5 hours maximum per new campaign setup
Pre-Sale Projections: Approximately 1 hour per prospect
LSA Management: Maximum 30 minutes per week per account
Weekly Reporting & Department Functions: 1.5 hours maximum per week
Compensation
Contract Rate: $19.23 per hour (equivalent to $40,000 annually based on full-time hours)
This is a 1099 contract position
Fully remote work arrangement
Location Requirements
This is a fully remote position. Candidates must be located in one of the following states:
Alabama
California
Colorado
Florida
Iowa
Illinois
Maryland
North Carolina
New Jersey
Nevada
New York
Pennsylvania
South Carolina
Texas
Utah
Virginia
Washington
Our Core Values
Do What You Say
Be Honest and Transparent
Proactive, Not Reactive
Be Thought-Leading
Instill Trust Through Consistent Accountability
Always Do Better, Always Be Better
Do the Right Thing for Clients and MMM
About Market My Market
Market My Market delivers completely customized, full-service marketing campaigns that bring companies to life online. We pride ourselves on delivering results that directly impact business. Our ideal clients are small to medium-sized medical offices and law firms with a focus on personal injury, family, criminal defense, and employment law.
We believe in growth, accountability, and ownership. The right person for this role will be on track for endless opportunities and will enjoy the transparency of knowing their work is having an impact.
In 2021 and 2022, Market My Market was recognized as a Certified Great Place to Work.
All emails will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.
Applicants must be legally authorized to work in the United States.
Powered by JazzHR