Associate Director, Creator Management Job at Publicisgroupe in New York

Company Description
Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co)

Overview
Influential is looking for an experienced Associate Director, Creator Management to implement the day‑to‑day strategy and campaign execution for Fortune 500 clients. This role will lead the east coast campaign management team while supporting the development and execution of our top‑tier influencer marketing campaigns. The Associate Director works closely with our Client Management and Creative teams and is responsible for building relationships with the influencer community across all social platforms.

Responsibilities

Be accountable for the overall success of Influential's social campaigns

Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics

Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills

Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met

Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.

Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer

Well versed in the influencer marketing space or strong interest in the industry

Working knowledge of online performance tracking and brand measurement tools

Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials

A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.

Qualifications

7+ years of experience working in a digital, advertising, or influencer marketing environment including

Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment

Expert negotiating skills and management of six figure Influencer campaign budgets

Established and extensive network of managers/agents or Influencer contacts.

Direct experience with on-site Influencer activations

Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer

Working knowledge of online performance tracking and brand measurement tools

A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams

Strong organizational skills and attention to details, while juggling multiple projects and timelines

Comfortable working in a startup environment, creating organization and processes where none may exist

Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more

Bachelor’s degree or equivalent experience

Additional Information
Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $110,000- $120,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/13/2026.

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In Summary: Influential is looking for an experienced Associate Director, Creator Management to implement the day‑to‑day strategy and campaign execution for Fortune 500 clients . This role will lead the east coast campaign management team while supporting the development and execution of our top-tier influencer marketing campaigns . The Associate Director works closely with our Client Management and Creative teams and is responsible for building relationships with the influencer community .

En Español: Influential utiliza una red de más de 1,000,000 influencers en las redes sociales como táctica para la distribución. Influential ejecuta campañas nativas y pagadas en Facebook, Instagram, Snapchat, Twitter y YouTube para marcas Fortune 500 incluyendo Walmart, McDonald's, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures y muchos otros. Influencer es la única compañía que puede rastrear el tráfico determinista uno a uno dentro de la tienda y las ventas desde los mensajes de influenciadores pagados, así como TV-in y atribución. Influenceview es un socio estratégico de WME y Oracles Moat y tiene oficinas en Beverly Hills, Nueva York y Las Vegas. El Director Asociado trabaja estrechamente con nuestros equipos de Gestión Cliente y Creatividad y es responsable de construir relaciones con la comunidad de influencers en todas las plataformas sociales. Responsabilidades Ser responsable del éxito general de las campañas sociales de Influencer Construir e ejecutar estrategias creadoras específicas para las campaña, refinar las métricas actuales de éxito e introducir nuevas métricas de éxito Formación de apoyo a todos los aspectos de la planificación y el reporte de audiencia, uso de herramientas de investigación, así como el desarrollo de habilidades de escritura y presentación Enlace entre el equipo de gestión de campaña y otros grupos internos clave en cada cuenta (gestión de cuentas, investigaciones/análisis, operaciones) Para garantizar que se cumplan las necesidades de los clientes Supervisión de Influencers Influencing, negociación, contratación y administración de contenido dentro de diferentes campanas de inicio de marca Conocimiento externo y espacio online; conocimientos adicionales de marketing transversal; conocimiento rápido entre medios de comunicación, interés del consumidor versus en el diseño de datos o experiencia en línea Los expertos más cómodos pueden tener una gran capacidad de manejar información sobre sus propias marcas Otras de trabajo en un entorno abierto y medio ambiente de interacción o de trabajo, incluyendo: Significa honrar y celebrar todas las identidades, en todos los aspectos de la interseccionalidad, y es el fundamento de todo lo que hacemos como organización.Estamos enfocados en fomentar la pertenencia y crear experiencias equitativas e inclusivas para todos los talentos. Publicis Groupe proporciona programas y políticas de beneficios sólidos e inclusivos para apoyar las necesidades cambiantes y diversas de nuestro talento y permitir a cada persona crecer y prosperar. Las funciones temporales también pueden calificar para participar en nuestro plan 401 ((k) después de que se hayan cumplido los criterios de elegibilidad. Para las tareas regulares, la Compañía ofrecerá cobertura médica, odontología, visión, discapacidad, 401 (k), y tiempo libre pagado.