Real Estate Internet Sales Specialist
Specialized Recruiting Group - Charlotte, NC, Charlotte, NC, United States
The Specialized Recruiting Group is hiring a Internet Sales Specialist (ISS) for a homebuilder client of ours in Charlotte. Check out the details below and apply if interested!
Position Overview
The ISS is the first point of contact for prospective buyers. This role is responsible for converting inbound and outbound lead opportunities into qualified appointments that drive traffic, sales, and revenue across all our clients' markets (Charlotte, Triad, Raleigh, Coastal, Charleston). The ISS delivers an exceptional client experience, executes defined follow-up processes with urgency and consistency, and partners with the on-site sales team to achieve division sales goals. The ISS is expected to operate with urgency, discipline, and a results-driven mindset. This is not a passive lead response role — it is a proactive, high-volume sales position focused on conversion. Primary Objectives
The ISS is accountable for: Driving qualified appointments from internet and phone inquiries Increasing division traffic through disciplined outbound follow-up Converting leads into sales at or above company benchmarks Protecting and enhancing the client experience Contributing directly to annual sales and revenue goals Key Responsibilities
Lead Management & Client Engagement
Respond to all inbound internet leads, registrations, calls, texts, and emails with urgency and professionalism Execute structured outbound follow-up campaigns via phone, text, and email Qualify prospects, uncover needs, overcome objections, and position our client effectively Set and confirm qualified appointments for on-site sales teams Establish proper expectations and guide clients through next steps Convert inquiries into appointments and appointments into sales through consistent follow-up Meet or exceed established appointment conversion and sales conversion benchmarks Maintain daily activity levels aligned with performance standards Contribute to division traffic and revenue goals Systems & Process Execution
Accurately document all client interactions in CRM (same day) Process Sale Central notifications within defined response time standards Ensure all appointments are entered and confirmed within required timeframes Follow established ISS scripts, processes, and communication standards Communicate proactively with ISS teammates, managers, and on-site sales teams Attend and actively participate in weekly ISS meetings and trainings Support coverage needs across all markets as required Act as a client advocate while protecting company standards and processes Performance Expectations
The ISS is accountable for both activity and results, including: Daily outbound activity standards (calls, texts, emails) 95%+ same-day lead response and completion 100% same-day CRM documentation of inbound calls Appointment conversion target: 17% (or current company standard) Sales conversion target: 3% (or current company standard) Contribution toward annual sales and traffic goals Qualifications
High school diploma or GED required 1–3 years of experience in sales, call center, real estate, or customer engagement preferred Strong phone presence and objection-handling ability Proficiency in Microsoft Outlook, Word, Excel, and CRM systems Ability to manage a high-volume, fast-paced workflow Valid driver’s license and reliable transportation (minimal travel as required) Ability to work onsite in Monroe, NC per company expectations Core Competencies
Strong written and verbal communication High attention to detail and organizational skills Self-motivated with strong time management Comfortable handling objections and guiding client decisions Adaptable to changing schedules and priorities
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The ISS is the first point of contact for prospective buyers. This role is responsible for converting inbound and outbound lead opportunities into qualified appointments that drive traffic, sales, and revenue across all our clients' markets (Charlotte, Triad, Raleigh, Coastal, Charleston). The ISS delivers an exceptional client experience, executes defined follow-up processes with urgency and consistency, and partners with the on-site sales team to achieve division sales goals. The ISS is expected to operate with urgency, discipline, and a results-driven mindset. This is not a passive lead response role — it is a proactive, high-volume sales position focused on conversion. Primary Objectives
The ISS is accountable for: Driving qualified appointments from internet and phone inquiries Increasing division traffic through disciplined outbound follow-up Converting leads into sales at or above company benchmarks Protecting and enhancing the client experience Contributing directly to annual sales and revenue goals Key Responsibilities
Lead Management & Client Engagement
Respond to all inbound internet leads, registrations, calls, texts, and emails with urgency and professionalism Execute structured outbound follow-up campaigns via phone, text, and email Qualify prospects, uncover needs, overcome objections, and position our client effectively Set and confirm qualified appointments for on-site sales teams Establish proper expectations and guide clients through next steps Convert inquiries into appointments and appointments into sales through consistent follow-up Meet or exceed established appointment conversion and sales conversion benchmarks Maintain daily activity levels aligned with performance standards Contribute to division traffic and revenue goals Systems & Process Execution
Accurately document all client interactions in CRM (same day) Process Sale Central notifications within defined response time standards Ensure all appointments are entered and confirmed within required timeframes Follow established ISS scripts, processes, and communication standards Communicate proactively with ISS teammates, managers, and on-site sales teams Attend and actively participate in weekly ISS meetings and trainings Support coverage needs across all markets as required Act as a client advocate while protecting company standards and processes Performance Expectations
The ISS is accountable for both activity and results, including: Daily outbound activity standards (calls, texts, emails) 95%+ same-day lead response and completion 100% same-day CRM documentation of inbound calls Appointment conversion target: 17% (or current company standard) Sales conversion target: 3% (or current company standard) Contribution toward annual sales and traffic goals Qualifications
High school diploma or GED required 1–3 years of experience in sales, call center, real estate, or customer engagement preferred Strong phone presence and objection-handling ability Proficiency in Microsoft Outlook, Word, Excel, and CRM systems Ability to manage a high-volume, fast-paced workflow Valid driver’s license and reliable transportation (minimal travel as required) Ability to work onsite in Monroe, NC per company expectations Core Competencies
Strong written and verbal communication High attention to detail and organizational skills Self-motivated with strong time management Comfortable handling objections and guiding client decisions Adaptable to changing schedules and priorities
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