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Senior Digital Sales Executive-Remote

KSLA News 12, Shreveport, LA, United States


Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

Comprehensive Medical(Rx), Dental, and Vision Coverage

Health Savings Account with Company contributions

Flexible Spending Account

Employer-paid life and disability benefits

Paid parental leave benefits

Adoption and Surrogacy Benefits

401(k) Plan, including matching and profit-sharing contributions

Employee Assistance Program

Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage

Paid Time Off, including Relocation PTO

Focus on Caring

$80,000 - $100,000/yr. (Base Salary + Commission + Bonus)(Estimated earnings of $350,000 at budget)

Shift and Schedule: TBD

Job Type: Full-Time

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Job Summary/Description: We're hiring a seasoned, consultative Senior Digital Sales Executive who thrives in a primarily outbound environment and can consistently deliver against a $2.5M annual quota.

This role is remote, with quarterly travel to your in-market or home market for leadership meetings and planning.

You will own the full sales cycle: prospecting, discovery, solution design with internal specialists, proposal, negotiation, collections, and long-term account growth.

Ideal candidates will reside in/near one of the following locations: Little Rock, AR; Colorado Springs or Denver, CO; Orlando, FL; Minneapolis, MN; Austin, Dallas, or Houston, TX.

Unlike commoditized digital ad networks, Gray Digital Media offers sophisticated, high-value solutions that command premium pricing. This means higher commissions, larger deal sizes, and the satisfaction of selling truly differentiated products that deliver measurable ROI to clients. GDM has many resources to help support and grow your campaigns.

What You'll Do: Duties/Responsibilities include, but are not limited to:

Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)

Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics

Sell integrated digital advertising solutions (as appropriate):

SEO/local search, website/landing page strategy, analytics/measurement, conversion optimization

Audience strategy, creative approach, and performance reporting

Develop multi-product proposals tied to business outcomes (leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, etc.)

Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts

Maintain accurate CRM hygiene, pipeline coverage, and forecast calls

Expand existing accounts through performance reviews, upsells, cross-sells, and renewals

What Success Looks Like: In the first 30–60 days:

Master Gray Digital Media's offerings, pricing/packaging, and process

Establish weekly outbound habits and a target account list

Build a qualified pipeline plan aligned to quota pacing

In 90 days:

Consistent meeting creation from outbound + referrals

Active opportunities with clear next steps, stakeholders, and timelines

Strong internal collaboration and clean CRM execution

In 6–12 months:

Sustained performance against a $2.5M annual quota

High client retention and measurable campaign outcomes

Predictable pipeline generation and forecast accuracy

Qualifications/Requirements: Required Qualifications:

Proven success selling digital advertising solutions with meaningful quota responsibility

Demonstrated ability to generate net-new business (outbound prospecting and account targeting)

Experience running discovery and selling to outcomes (not just impressions/clicks)

Comfortable selling across stakeholders (Owner/GM, Marketing Director, CFO/Finance, Operations, etc.)

Strong presentation, proposal, and negotiation skills

High comfort with CRM rigor, pipeline management, and forecasting

Willingness to travel quarterly for in-market/home-market leadership visits

Preferred Qualifications:

Experience with multi-channel performance programs (SEM + paid social + programmatic/CTV + measurement)

Track record selling to mid-market and enterprise accounts

Familiarity with modern measurement approaches (conversion APIs, offline conversions, attribution basics)

Strong understanding of creative performance drivers and testing

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on

apply now , upload your resume, cover letter, and references.

Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal.

KSLA-TV/Gray Media is a drug-free company

Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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